SURL
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
165,114
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:03:51 UTC
Genres
Biography
Following their success, SURL gained further recognition by participating in Mnet’s “Great Seoul Invasion” and releasing their first full-length album [of us] in 2022. The band embarked on national and international tours, including a North American tour in 2023 and upcoming shows in Asia and Mexico. With a growing fan base and a series of high-profile performances, SURL continues to solidify their position as a rising force in the global music industry.
SURL commands interest from 18-24 & 25-34 audiences in SOUTH KOREA, UNITED STATES, INDONESIA. With a heavily female (67%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,573 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with GENTLE MONSTER, A.P.C., Maison Margiela points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 165,114 · Engagements 1,374 · Rate 0.8% Posts 1,235 · Views 1,573 · Avg Likes 1,369 · Avg Comments 19 · Avg Views 1,573 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 22% 13-17: 12% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (22%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
SOUTH KOREA (33%) UNITED STATES (14%) INDONESIA (9%) BRAZIL (5%) THAILAND (4%) |
Top regions: SOUTH KOREA (33%), UNITED STATES (14%), INDONESIA (9%) |
| Platform Engagement | Instagram: 1,369 avg likes/post · Youtube: 1,573 avg views/post | Best reach: Youtube 1,573 avg views; best engagement: Instagram 1,369 avg likes |
Top Brand Affinities
GENTLE MONSTER
A.P.C.
Maison Margiela
Summit Entertainment
Stüssy
Acne Studios
Shake Shack
Vivienne Westwood
Dr. Martens
Innisfree
Carhartt
Fujifilm
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 29.74 | |
| A.P.C. | 10.11 | |
| Maison Margiela | 9.08 | |
| Summit Entertainment | 8.32 | |
| Stüssy | 8.09 | |
| Acne Studios | 7.77 | |
| Shake Shack | 5.64 | |
| Vivienne Westwood | 5.26 | |
| Dr. Martens | 5.23 | |
| Innisfree | 5.21 | |
| Carhartt | 4.94 | |
| Fujifilm | 4.75 | |
| Kodak | 4.61 | |
| Hyundai | 3.49 | |
| New Balance | 3.43 | |
| UNIQLO | 3.25 | |
| Olympus | 3.18 | |
| Leica | 3.05 | |
| Snoopy And The Peanuts Gang | 2.91 | |
| Converse | 2.84 | |
| Polo Ralph Lauren | 2.78 | |
| Urban Outfitters | 2.50 | |
| Polaroid | 2.45 | |
| Fila | 2.23 | |
| SoundCloud | 2.21 | |
| Supreme | 2.19 | |
| ASICS | 1.95 | |
| Vans | 1.87 | |
| Pepsi | 1.85 | |
| Lacoste | 1.72 | |
| Sprite | 1.67 | |
| Spotify Music | 1.64 | |
| H&M | 1.59 | |
| Lush | 1.55 | |
| Coachella | 1.53 | |
| IKEA | 1.51 | |
| Forever 21 | 1.50 | |
| The North Face | 1.46 | |
| Airbnb | 1.40 | |
| Coca-Cola | 1.35 | |
| Zara | 1.31 | |
| Yves Saint Laurent | 1.17 | |
| Costco | 1.17 | |
| Balenciaga | 1.16 | |
| Starbucks | 1.16 | |
| Levi's | 1.15 | |
| Pixar | 1.11 | |
| Prada | 1.06 | |
| Tommy Hilfiger | 1.04 | |
| Nike | 1.04 |
Official Profiles
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LoginArtist: SURL
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
