Surf Curse Brand Affinity ranks highest Arctic Fox hair Color at 17.08% . Very Strong. Score DMDB 58.77% | Fanbase 54.93%

Surf Curse — pop artist from US.

Nick Rattigan and Jacob Rubeck, who first connected in middle school in Las Vegas, formed the band Buffalo 66 before transitioning to Surf Curse in Reno.…

Surf Curse

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc1-752e-dfe2-a2d1-a0369fe50396

Find Artist

Genres

popindie popvegas indiealternativealternativedreamoindie surfindie rockpunksurf punk

Influential: 58.77% Fanbase: 54.93% Trending: 60.69%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 17.08% • Very Strong

As of 2025-09-10

295,682

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 58.77% | Fanbase 54.93% | Trending 60.69% | CAREER STAGE: MAINSTREAM

Biography

Nick Rattigan and Jacob Rubeck, who first connected in middle school in Las Vegas, formed the band Buffalo 66 before transitioning to Surf Curse in Reno. Drawing inspiration from various sources, including a Brady Bunch episode and lo-fi rock trends, the duo crafted their signature sound centered on themes of heartbreak and disillusionment. As they honed their craft through performances in LA and the release of three albums, including 2019's Heaven Surrounds You, produced by Jarvis Taveniere, Rattigan and Rubeck also pursued individual musical endeavors such as Current Joys and Gap Girls.

Throughout the years, Rattigan and Rubeck have expanded their creative pursuits, with Rattigan's Current Joys project releasing Voyager on Secretly Canadian and Rubeck exploring his artistic vision in bands like Gap Girls and Casino Hearts. Surf Curse's evolution and dedication to their music have solidified their reputation in the indie music scene.

Report Date: 2025-09-10

Surf Curse draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, MEXICO, BRAZIL. The skew is male-leaning (55%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 690,093 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Arctic Fox hair Color, Brandy Melville, Glossier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Surf Curse score 11.06% — Very Strong bucket.

Brand: Arctic Fox hair ColorBrand: Brandy MelvilleBrand: Glossier

Followers:295,682

Engagements:32,693

Rate:11.1%

Posts:357

Avg Likes:31,700

Avg Comments:1,036

Avg Views:698,621

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 295,682 · Engagements 32,693 · Rate 11.1% Posts 357 · Views 698,621 · Avg Likes 31,700 · Avg Comments 1,036 · Avg Views 698,621	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 9% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (23%) MEXICO (23%) BRAZIL (6%) COLOMBIA (6%) PERU (5%)	Top regions: UNITED STATES (23%), MEXICO (23%), BRAZIL (6%)
Platform Engagement	Instagram: 6,611 avg likes/post · Tiktok: 8,528 avg views/post · Youtube: 690,093 avg views/post	Best reach: Youtube 690,093 avg views; best engagement: Youtube 24,866 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 17.08

Brandy Melville

Score: 11.53

Glossier

Score: 7.56

Coachella

Score: 7.38

Hot Topic

Score: 6.00

Dr. Martens

Score: 5.60

Lollapalooza

Score: 5.49

SoundCloud

Score: 5.07

Kodak

Score: 4.90

Rockstar Games

Score: 4.68

Spotify Music

Score: 4.59

Fujifilm

Score: 4.25

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Arctic Fox hair Color		17.08
Brandy Melville		11.53
Glossier		7.56
Coachella		7.38
Hot Topic		6.00
Dr. Martens		5.60
Lollapalooza		5.49
SoundCloud		5.07
Kodak		4.90
Rockstar Games		4.68
Spotify Music		4.59
Fujifilm		4.25
Ableton		4.24
Fallout		4.05
Verizon		3.83
Polaroid		3.83
American Eagle		3.77
Urban Outfitters		3.52
Taco Bell		3.46
Pepsi		3.22
Cartoon Network		3.14
Vans		3.13
Nickelodeon		2.92
Warner Bros		2.90
Paramount Pictures		2.89
Monster Beverage		2.85
ASOS		2.77
Comedy Central		2.72
Emporium		2.68
Prismacolor		2.54
MTV		2.37
Walmart		2.05
Chrysler		1.94
Sprite		1.91
H&M		1.90
Showtime		1.90
AMC		1.88
Nintendo		1.87
New Balance		1.77
shein		1.70
Budweiser		1.68
Forever 21		1.63
League of Legends		1.60
Walt Disney		1.59
The North Face		1.58
Converse		1.53
McDonald's		1.52
Pokemon Go		1.51
Cadillac		1.45
Chipotle Mexican Grill		1.45