Supertramp

Supertramp — rock artist from GB.

Supertramp, a British band formed in 1969 by pianist and vocalist Rick Davies, achieved commercial success in the 1970s and '80s by blending progressive rock…

Influence: 71.11% Fanbase: 62.91% Trending: 75.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-27

102,000

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:58 UTC

Genres

rockrockpiano rockart rockglam rockalbum rocksoft rockclassic rockmellow goldprogressive rocksymphonic rock

Biography

Supertramp, a British band formed in 1969 by pianist and vocalist Rick Davies, achieved commercial success in the 1970s and '80s by blending progressive rock with British pop influences. The band's lineup evolved over the years, with key members including Roger Hodgson, Dougie Thomson, Bob C. Benberg, and John Anthony Helliwell. Supertramp's breakthrough came with the 1974 album Crime of the Century, followed by the chart-topping Breakfast in America in 1979, which solidified their superstar status.

After a successful run of albums and hits, internal tensions led to Hodgson's departure in 1983, leaving Davies to lead Supertramp through subsequent releases like Brother Where You Bound (1985) and Free as a Bird (1987). The band regrouped periodically for tours and studio albums, with Davies at the helm, culminating in a fortieth-anniversary tour in 2010. Despite speculation of a reunion with Hodgson, both artists confirmed their separate career paths, with Hodgson pursuing a solo tour alongside Supertramp's anniversary celebration.

Top Brand Affinities

Report Date: 2025-09-27

Supertramp speaks to 45-64 & 35-44 audiences with measurable traction in BRAZIL, UNITED STATES, FRANCE. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,531,906 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Supertramp score 11.34% — Very Strong bucket.

Followers:102,000

Engagements:11,567

Rate:11.3%

Posts:13

Avg Likes:11,296

Avg Comments:860

Avg Views:1,531,906

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,000 · Engagements 11,567 · Rate 11.3% Posts 13 · Views 1,531,906 · Avg Likes 11,296 · Avg Comments 860 · Avg Views 1,531,906	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 30% 35-44: 27% 25-34: 24% 18-24: 17%	Largest: 45-64 (30%); next: 35-44 (27%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	BRAZIL (28%) UNITED STATES (9%) FRANCE (8%) SPAIN (5%) ITALY (5%)	Top regions: BRAZIL (28%), UNITED STATES (9%), FRANCE (8%)
Platform Engagement	Youtube: 1,531,906 avg views/post	Best reach: Youtube 1,531,906 avg views; best engagement: Youtube 11,296 avg likes