SuperM Brand Affinity ranks highest Style Nanda at 13.15% . Very Strong. Score DMDB 61.19% | Fanbase 57.06%

SuperM — pop artist from KR.

SuperM is a Korean pop supergroup formed in 2019 by SM Entertainment and Capitol Music Group. The group consists of seven members from three SM boy groups:…

SuperM

Recognizable

Country: KR | Artist ID: 968c353c-c9c0-11e9-8889-549f35141000

Find Artist

Genres

popk-poppopasian pop

Influential: 61.19% Fanbase: 57.06% Trending: 63.25%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 13.15% • Very Strong

As of 2025-09-10

8,352,727

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.19% | Fanbase 57.06% | Trending 63.25% | CAREER STAGE: MAINSTREAM

Biography

SuperM is a Korean pop supergroup formed in 2019 by SM Entertainment and Capitol Music Group. The group consists of seven members from three SM boy groups: TAEMIN from SHINee, BAEKHYUN and KAI from EXO, TAEYONG and MARK from NCT, and TEN and LUCAS from WayV. Their first self-titled album, "SuperM - The 1st Mini Album," was released on October 4th, debuting at number one on the Billboard 200 albums chart, marking the first Korean act to achieve this milestone. Each member of SuperM is already an established star in their respective groups.

Report Date: 2025-09-10

SuperM stands out with 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, PHILIPPINES. The profile is heavily female (81%), and content lands hardest on Tiktok, where posts average 934,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Style Nanda, Hot Topic, iHeartRadio Music Awards, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes SuperM a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SuperM score 9.05% — Very Strong bucket.

Brand: Style NandaBrand: Hot TopicBrand: iHeartRadio Music Awards

Followers:8,352,727

Engagements:755,814

Rate:9.0%

Posts:834

Avg Likes:744,660

Avg Comments:11,235

Avg Views:1,172,716

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,352,727 · Engagements 755,814 · Rate 9.0% Posts 834 · Views 1,172,716 · Avg Likes 744,660 · Avg Comments 11,235 · Avg Views 1,172,716	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 18% 13-17: 15% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (18%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	INDONESIA (27%) UNITED STATES (12%) PHILIPPINES (8%) BRAZIL (6%) THAILAND (4%)	Top regions: INDONESIA (27%), UNITED STATES (12%), PHILIPPINES (8%)
Platform Engagement	Instagram: 577,610 avg likes/post · Tiktok: 934,100 avg views/post · Youtube: 238,616 avg views/post	Best reach: Tiktok 934,100 avg views; best engagement: Instagram 577,610 avg likes

Top Brand Affinities

Style Nanda

Score: 13.15

Hot Topic

Score: 9.56

iHeartRadio Music Awards

Score: 6.42

Vivienne Westwood

Score: 5.49

Skechers

Score: 5.22

Innisfree

Score: 4.64

Garnier

Score: 3.31

Marc Jacobs

Score: 2.69

Tiffany

Score: 2.58

Snoopy And The Peanuts Gang

Score: 2.42

Dr. Martens

Score: 2.22

UNIQLO

Score: 2.06

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Top Brand Affinities

Brand	Category	Score
Style Nanda		13.15
Hot Topic		9.56
iHeartRadio Music Awards		6.42
Vivienne Westwood		5.49
Skechers		5.22
Innisfree		4.64
Garnier		3.31
Marc Jacobs		2.69
Tiffany		2.58
Snoopy And The Peanuts Gang		2.42
Dr. Martens		2.22
UNIQLO		2.06
Cartier		1.95
Kodak		1.92
Costco		1.90
Polaroid		1.81
Coachella		1.75
Primark		1.72
Versace		1.48
shein		1.37
KFC		1.36
SheInside		1.29
Tiffany & Co		1.26
Universal		1.24
Pokemon Go		1.24
Starbucks		1.23
Calvin Klein		1.20
BBC		1.19
Forever 21		1.19
IKEA		1.18
CBS Television Studios		1.17
Fujifilm		1.17
Activision Blizzard		1.13
Louis Vuitton		1.12
Maybelline		1.08
Guess		1.06
CBS		1.04
Yves Saint Laurent		1.00
Pokemon		0.99
Walt Disney		0.97
Vogue		0.96
H&M		0.96
Snapseed		0.94
Pepsi		0.94
Tommy Hilfiger		0.94
Balenciaga		0.92
MAC Cosmetics		0.92
McDonald's		0.92
Christian Dior		0.92
The Olympic Games		0.87