Superfly Brand Affinity ranks highest Isetan at 18.76% . Very Strong. Score DMDB 64.66% | Fanbase 63.12%

Superfly — pop artist from JP.

Shiho Ochi is a solo artist born on February 25, 1984, in Ehime Prefecture, Japan. She debuted in 2007 with the single "Hello Hello" and has since released…

Superfly

Recognizable

Country: JP | Artist ID: 11e81bd2-e88c-c0d8-8562-a0369fe50396

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Genres

poppopasian poprockrockelectronicdanceothersworldwide

Influential: 64.66% Fanbase: 63.12% Trending: 65.43%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 18.76% • Very Strong

As of 2025-09-10

375,731

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.66% | Fanbase 63.12% | Trending 65.43% | CAREER STAGE: MAINSTREAM

Biography

Shiho Ochi is a solo artist born on February 25, 1984, in Ehime Prefecture, Japan. She debuted in 2007 with the single "Hello Hello" and has since released several hit songs, including "With Love, a Bouquet" (2008), "Alright!!" (2009), "Soul Revolution" (2010), "Like a Shining Moon" (2012), "Beautiful" (2015), "Flare" (2019), "Farewell" (2022), and "Ashes" (2023), many of which have been featured as theme songs in dramas and films. Ochi's diverse musical style blends elements of rock, pop, soul, and funk, complemented by lyrics that resonate with a wide audience.

In 2023, Ochi released her 7th album, "Heat Wave," which reflects her experiences and connections during the COVID-19 pandemic. The album, described as a blend of "passion" and "healing," showcases Ochi's emotional depth and unique musicality. The following year, she successfully held the "Superfly Arena Tour 2024 'Heat Wave'" in Tokyo, Nagoya, and Osaka, attracting over 60,000 attendees across five shows. Known for her originality as a singer-songwriter, powerful vocals, and captivating live performances, Ochi continues to evolve and expand her artistic expression even after 18 years since her debut.

Report Date: 2025-09-10

Superfly reliably reaches 18-24 & 25-34 audiences in JAPAN, TAIWAN, UNITED STATES. The base is heavily male (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (312,356 avg views per post); Instagram layers on depth and replies. The audience sits near Isetan, Paul Smith, Snoopy And The Peanuts Gang, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Superfly score 3.66% — Very Strong bucket.

Brand: IsetanBrand: Paul SmithBrand: Snoopy And The Peanuts Gang

Followers:375,731

Engagements:13,752

Rate:3.7%

Posts:1,379

Avg Likes:13,537

Avg Comments:395

Avg Views:312,356

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 375,731 · Engagements 13,752 · Rate 3.7% Posts 1,379 · Views 312,356 · Avg Likes 13,537 · Avg Comments 395 · Avg Views 312,356	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 33% 35-44: 12% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (65%) TAIWAN (7%) UNITED STATES (7%) GERMANY (2%) INDONESIA (2%)	Top regions: JAPAN (65%), TAIWAN (7%), UNITED STATES (7%)
Platform Engagement	Instagram: 8,669 avg likes/post · Youtube: 312,356 avg views/post	Best reach: Youtube 312,356 avg views; best engagement: Instagram 8,669 avg likes

Top Brand Affinities

Isetan

Score: 18.76

Paul Smith

Score: 11.44

Snoopy And The Peanuts Gang

Score: 8.44

UNIQLO

Score: 7.93

Lipton

Score: 6.63

Panasonic

Score: 6.10

Olympus

Score: 6.00

Shake Shack

Score: 5.78

Summit Entertainment

Score: 5.04

Bandai Namco

Score: 4.95

The North Face

Score: 4.75

G-shock

Score: 4.65

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Top Brand Affinities

Brand	Category	Score
Isetan		18.76
Paul Smith		11.44
Snoopy And The Peanuts Gang		8.44
UNIQLO		7.93
Lipton		6.63
Panasonic		6.10
Olympus		6.00
Shake Shack		5.78
Summit Entertainment		5.04
Bandai Namco		4.95
The North Face		4.75
G-shock		4.65
IKEA		4.19
Dr. Martens		3.64
ASICS		3.63
Gundam		3.54
New Balance		3.49
Costco		3.31
Mazda		3.11
Pokemon		3.10
Converse		2.42
Amazon		2.34
Star Wars		2.24
Tiffany		2.23
GAP		2.16
Starbucks		2.08
KitKat		1.92
Hermès		1.88
Suzuki		1.83
Reebok		1.72
Christian Dior		1.63
Chanel		1.63
Apple		1.62
Tiffany & Co		1.59
Lush		1.54
Yves Saint Laurent		1.42
Sony		1.41
Walt Disney		1.40
Fujifilm		1.38
GoPro		1.35
Pixar		1.34
Red Bull		1.32
Levi's		1.30
Toyota		1.29
Lego		1.27
Subaru		1.27
Nissan		1.25
Pokemon Go		1.24
Heineken		1.23
Polo Ralph Lauren		1.21