Super Lamas

Super Lamas

Country: MX

Influence: 54.09% Fanbase: 30.72% Trending: 65.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 76.71% • Very Strong

As of 2025-09-08

433,917

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:44 UTC

Genres

othersworldwidelatinlatintropicalcumbia sonideracumbia del surestemusica istmenaregional mexican music

Biography

Formed on February 28, 1981 in Actopan, Veracruz, El Grupo Súper Lamas has released 25 albums, including two live recordings and various compilations. The band's members have diverse educational backgrounds, ranging from chemical engineering to psychology, and have appeared on numerous popular Mexican TV shows like Siempre en Domingo and Hoy. In 1995, they achieved gold record status for their album "A Mover El Bote," featuring the hit song "La Pelusa."

El Grupo Súper Lamas, established in 1981 in Actopan, Veracruz, boasts a discography of 25 albums, including live recordings and compilations. The band's members hold various academic degrees, and have made appearances on renowned Mexican TV programs such as Siempre en Domingo and Hoy. In 1995, they earned a gold record for their album "A Mover El Bote," propelled by the success of the breakthrough track "La Pelusa."

Super Lamas Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Super Lamas reliably reaches 18-24 & 25-34 audiences in MEXICO, UNITED STATES, ARGENTINA. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,094 avg views per post); Instagram layers on depth and replies. The audience sits near Univision, Amazon Music, Cafecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Super Lamas score 0.08%Low bucket.
Brand: UnivisionBrand: Amazon MusicBrand: Cafecito
Followers:433,917
Engagements:345
Rate:0.1%
Posts:4,501
Views:2,094
Avg Likes:343
Avg Comments:12
Avg Views:2,094

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 433,917 · Engagements 345 · Rate 0.1%
Posts 4,501 · Views 2,094 · Avg Likes 343 · Avg Comments 12 · Avg Views 2,094
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 40%
25-34: 37%
35-44: 14%
45-64: 6%
Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries MEXICO (69%)
UNITED STATES (10%)
ARGENTINA (4%)
PERU (3%)
ECUADOR (1%)
Top regions: MEXICO (69%), UNITED STATES (10%), ARGENTINA (4%)
Platform Engagement Instagram: 280 avg likes/post · Youtube: 2,094 avg views/post Best reach: Youtube 2,094 avg views; best engagement: Instagram 280 avg likes

Top Brand Affinities

Univision
Score: 76.71
Amazon Music
Score: 18.36
Cafecito
Score: 13.98
Suavecito
Score: 9.56
Pro Tools
Score: 7.54
DeLorean Motor Company
Score: 6.48
Diablo
Score: 6.00
Spotify Music
Score: 5.83
iHeartRadio Music Awards
Score: 5.76
Movistar
Score: 4.05
VidaSana
Score: 3.53
Pepsi
Score: 3.14
Brand Category Score
Univision 76.71
Amazon Music 18.36
Cafecito 13.98
Suavecito 9.56
Pro Tools 7.54
DeLorean Motor Company 6.48
Diablo 6.00
Spotify Music 5.83
iHeartRadio Music Awards 5.76
Movistar 4.05
VidaSana 3.53
Pepsi 3.14
Mary Kay 3.13
Lamborghini 2.76
NBC 2.61
Nickelodeon 2.53
Microsoft 2.45
shein 2.40
musical.ly 2.21
Guess 1.89
Herbalife 1.86
Pandora 1.81
Los Angeles Lakers 1.80
Huawei 1.65
Ferrero 1.61
Jaguar 1.58
Ford 1.55
Chipotle Mexican Grill 1.55
Coca-Cola 1.48
Pixar 1.42
Mitsubishi 1.41
NFL 1.40
Walmart 1.39
Coachella 1.38
Yamaha 1.33
Sony 1.31
Heineken 1.23
Chevrolet 1.21
Marvel 1.20
SheInside 1.19
L'Oréal Paris 1.17
DC Entertainment 1.05
SWAROVSKI 1.01
Puma 0.98
SoundCloud 0.97
Amazon 0.95
Nissan 0.92
Guinness 0.91
WWE 0.89
Marvel Entertainment 0.86

Official Profiles

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Artist: Super Lamas

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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