Sunrise Avenue

Sunrise Avenue — pop artist from FI.

In the digital age of constant connectivity and technological advancements, Sunrise Avenue's "Heartbreak Century" delves into the paradox of modern life where…

Influence: 57.22% Fanbase: 41.02% Trending: 65.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Stockmann • 39.96% • Very Strong

As of 2025-09-09

254,701

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:41:28 UTC

Genres

poppopgerman popfinnish pop

Biography

In the digital age of constant connectivity and technological advancements, Sunrise Avenue's "Heartbreak Century" delves into the paradox of modern life where despite all the conveniences, heartbreak still plagues us. The Finnish pop-rock band, led by Samu Haber and his bandmates, collaborated with multiple producers over a year to craft an introspective album that questions our pursuit of happiness in a world filled with distractions and connectivity. Recording in various locations like Berlin, Helsinki, and Stockholm, the band explores themes of longing and emotional turmoil in a society that is always online and interconnected.

Top Brand Affinities

Report Date: 2025-09-09

Sunrise Avenue performs best with fans in the 18-24 range, concentrated in GERMANY, AUSTRIA, RUSSIA. Audience composition is heavily female (58%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 63,064 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Stockmann, Commerzbank, Hummel, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sunrise Avenue is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sunrise Avenue score 3.90% — Very Strong bucket.

Brand: StockmannBrand: CommerzbankBrand: Hummel

Followers:254,701

Engagements:9,946

Rate:3.9%

Posts:248

Avg Likes:9,787

Avg Comments:309

Avg Views:63,064

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 254,701 · Engagements 9,946 · Rate 3.9% Posts 248 · Views 63,064 · Avg Likes 9,787 · Avg Comments 309 · Avg Views 63,064	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 28% 35-44: 9% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (28%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	GERMANY (48%) AUSTRIA (6%) RUSSIA (5%) POLAND (4%) FINLAND (4%)	Top regions: GERMANY (48%), AUSTRIA (6%), RUSSIA (5%)
Platform Engagement	Instagram: 7,521 avg likes/post · Youtube: 63,064 avg views/post	Best reach: Youtube 63,064 avg views; best engagement: Instagram 7,521 avg likes

Top Brand Affinities

Stockmann

Score: 39.96

Commerzbank

Score: 29.04

Hummel

Score: 23.82

Braun

Score: 19.24

Edeka

Score: 17.53

Gamescom

Score: 16.79

Augustiner Helles

Score: 11.97

Thermomix

Score: 8.80

Lufthansa

Score: 8.39

Lidl

Score: 7.42

Haribo

Score: 6.32

NBC

Score: 4.84

Brand	Category	Score
Stockmann		39.96
Commerzbank		29.04
Hummel		23.82
Braun		19.24
Edeka		17.53
Gamescom		16.79
Augustiner Helles		11.97
Thermomix		8.80
Lufthansa		8.39
Lidl		7.42
Haribo		6.32
NBC		4.84
Lindt		4.83
Daniel Wellington		4.52
essie		4.46
Opel		4.16
Aperol		3.80
AMC		3.13
IKEA		3.03
Polaroid		2.55
Nokia		2.53
Faber-Castell		2.51
Michael Kors		2.45
Universal		2.40
Lollapalooza		2.33
Hollister Co		2.28
LEGOLAND		2.26
SWAROVSKI		2.13
Busch		2.08
Red Bull		2.05
Converse		2.05
Lego		2.04
Boeing		2.00
Audi		1.98
Primark		1.96
Jack Daniels		1.91
Levi's		1.81
Puma		1.70
Volkswagen		1.64
Ray-Ban		1.59
New Balance		1.58
Tommy Hilfiger		1.55
HBO		1.53
Coca-Cola		1.52
NYX Cosmetics		1.51
Vans		1.48
OREO		1.48
Mitsubishi Motors		1.47
Porsche		1.44
Ferrero		1.41