Sung Si Kyung
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-14
2,764,588
Social Media Followers
As of 2025-09-14
00:00:00
Hours Airplay
2025-12-07 08:04:06 UTC
Genres
Biography
As a professional music writer, I specialize in crafting engaging and informative content about music and the music industry. With a keen understanding of music theory, history, and trends, I provide insightful analysis and reviews of various genres and artists. My writing aims to connect with readers on both a technical and emotional level, offering a unique perspective that enhances their appreciation and understanding of music.
Whether delving into the latest album releases, exploring the impact of technology on music production, or discussing the cultural significance of a particular artist, my articles are designed to inform, entertain, and inspire music enthusiasts. Through my writing, I strive to capture the essence of music and its influence on society, inviting readers to engage in thoughtful discussions and deepen their passion for all things musical.
Sung Si Kyung reaches 18-24 & 25-34 audiences concentrated in SOUTH KOREA, UNITED STATES, JAPAN. The demographic tilt is male-leaning (52%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 223,196 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Korean Air, Maison Kitsuné, Shake Shack suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,764,588 · Engagements 27,562 · Rate 1.0% Posts 1,964 · Views 223,196 · Avg Likes 27,250 · Avg Comments 788 · Avg Views 223,196 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 37% 35-44: 10% 13-17: 6% |
Largest: 18-24 (44%); next: 25-34 (37%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
SOUTH KOREA (90%) UNITED STATES (4%) JAPAN (1%) CHINA (1%) INDONESIA (1%) |
Top regions: SOUTH KOREA (90%), UNITED STATES (4%), JAPAN (1%) |
| Platform Engagement | Instagram: 23,130 avg likes/post · Youtube: 223,196 avg views/post | Best reach: Youtube 223,196 avg views; best engagement: Instagram 23,130 avg likes |
Top Brand Affinities
Korean Air
Maison Kitsuné
Shake Shack
Illy
Summit Entertainment
Nespresso
GENTLE MONSTER
HYATT
Maison Margiela
Bottega Veneta
A.P.C.
Tate Modern
| Brand | Category | Score |
|---|---|---|
| Korean Air | 32.59 | |
| Maison Kitsuné | 23.87 | |
| Shake Shack | 21.53 | |
| Illy | 15.41 | |
| Summit Entertainment | 12.21 | |
| Nespresso | 10.48 | |
| GENTLE MONSTER | 10.36 | |
| HYATT | 10.13 | |
| Maison Margiela | 10.08 | |
| Bottega Veneta | 10.00 | |
| A.P.C. | 9.91 | |
| Tate Modern | 9.55 | |
| Acne Studios | 8.82 | |
| Paul Smith | 8.45 | |
| LG Group | 6.93 | |
| Innisfree | 6.80 | |
| Stone Island | 6.51 | |
| Moët & Chandon | 6.23 | |
| Hyundai | 5.66 | |
| Amway | 4.67 | |
| Snoopy And The Peanuts Gang | 4.61 | |
| Moncler | 4.36 | |
| Stüssy | 4.27 | |
| Haribo | 3.98 | |
| Dodge | 3.64 | |
| Costco | 3.53 | |
| Starbucks | 3.33 | |
| Hilton | 3.15 | |
| Lego | 3.09 | |
| IKEA | 3.02 | |
| KFC | 2.86 | |
| Gundam | 2.85 | |
| Tiffany | 2.72 | |
| Carhartt | 2.56 | |
| TOM FORD | 2.49 | |
| Fila | 2.47 | |
| Hermès | 2.44 | |
| The North Face | 2.21 | |
| Lush | 1.96 | |
| Balenciaga | 1.80 | |
| Bellagio | 1.77 | |
| Fendi | 1.74 | |
| Airbnb | 1.63 | |
| Lacoste | 1.61 | |
| Christian Dior | 1.61 | |
| New Balance | 1.57 | |
| ASICS | 1.55 | |
| Chanel | 1.51 | |
| Polo Ralph Lauren | 1.42 | |
| Tiffany & Co | 1.37 |
Official Profiles
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LoginArtist: Sung Si Kyung
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















