Summer Walker
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
11,902,355
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-10-07 18:46:44 UTC
Genres
Biography
Summer Walker is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily female (75%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (384,700 avg views per post); Instagram builds the community layer. Affinity data highlights True Religion, FashionNova, Shea Moisture, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 11,902,355 · Engagements 149,535 · Rate 1.3% Posts 686 · Views 396,111 · Avg Likes 148,641 · Avg Comments 1,407 · Avg Views 396,111 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 30% 13-17: 9% 35-44: 5% |
Largest: 18-24 (55%); next: 25-34 (30%) |
| Gender Split |
Female: 75% Male: 25% Non-binary/Other: 0% |
Skews female (75%) |
| Top Countries |
UNITED STATES (60%) UNITED KINGDOM (6%) BRAZIL (6%) SOUTH AFRICA (5%) FRANCE (2%) |
Top regions: UNITED STATES (60%), UNITED KINGDOM (6%), BRAZIL (6%) |
| Platform Engagement | Instagram: 133,468 avg likes/post · Tiktok: 384,700 avg views/post · Youtube: 11,411 avg views/post | Best reach: Tiktok 384,700 avg views; best engagement: Instagram 133,468 avg likes |
Top Brand Affinities
True Religion
FashionNova
Shea Moisture
Steve Madden
shein
Fenty beauty
boohoo
Benihana
SheInside
JACQUEMUS
Champion
MISSGUIDED
| Brand | Category | Score |
|---|---|---|
| True Religion | 19.45 | |
| FashionNova | 18.25 | |
| Shea Moisture | 15.94 | |
| Steve Madden | 12.37 | |
| shein | 10.36 | |
| Fenty beauty | 10.23 | |
| boohoo | 9.64 | |
| Benihana | 9.06 | |
| SheInside | 8.36 | |
| JACQUEMUS | 7.76 | |
| Champion | 7.28 | |
| MISSGUIDED | 6.84 | |
| Urban Outfitters | 6.57 | |
| Forever 21 | 6.57 | |
| Coach | 6.32 | |
| Maison Margiela | 5.91 | |
| Selfridges | 5.89 | |
| Hennessy | 5.72 | |
| ASOS | 5.71 | |
| Target | 4.74 | |
| SoundCloud | 4.66 | |
| Alexander McQueen | 4.56 | |
| Verizon | 4.47 | |
| Philips | 4.23 | |
| BALMAIN | 4.12 | |
| iHeartRadio Music Awards | 3.93 | |
| Moncler | 3.92 | |
| Dr. Martens | 3.85 | |
| BH Cosmetics | 3.84 | |
| UGG | 3.80 | |
| OLD NAVY | 3.57 | |
| Marc Jacobs | 3.38 | |
| NYX Cosmetics | 3.38 | |
| H&M | 3.36 | |
| Kodak | 3.23 | |
| NARS Cosmetics | 3.15 | |
| Coachella | 2.99 | |
| Christian Louboutin | 2.95 | |
| Fendi | 2.91 | |
| Anastasia Beverly Hills | 2.86 | |
| Benefit Cosmetics | 2.77 | |
| MTV | 2.76 | |
| Sneakerhead | 2.72 | |
| Spotify Music | 2.68 | |
| Topshop | 2.68 | |
| Versace | 2.60 | |
| Timberland | 2.58 | |
| Balenciaga | 2.57 | |
| Sephora | 2.55 | |
| Polo Ralph Lauren | 2.55 |
Official Profiles
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LoginArtist: Summer Walker
The map shows every radio station that aired Summer Walker today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 58,881,724
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
36,604,232 | 62.17% |
| [+] |
Spotify |
20,086,388 | 34.11% |
| [+] |
Pandora |
1,966,807 | 3.34% |
| [+] |
Yandex |
219,326 | 0.37% |
| [+] |
Jiosaavn |
4,971 | 0.01% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-26 01:50:18 | Shower Tears (feat. Summer Walker) | RBB Radioeins | Berlin, DE | 204 |
| 2025-09-26 01:36:31 | Playing Games | Capital Xtra | London, GB | 139 |
| 2025-09-26 01:08:32 | Heart Of A Woman | Kif Radio | Brussels, BE | 150 |
| 2025-09-26 00:48:36 | Good Good - Radio Edit | WHHL | St. Louis, MO, US | 194 |
| 2025-09-26 00:47:59 | Good Good - Radio Edit | WKTT Live 97.5 FM | Salisbury, US | 80 |
| 2025-09-26 00:28:31 | Heart Of A Woman | Z-107.9 | Cincinnati, OH, US | 156 |
| 2025-09-26 00:12:01 | prove it | WWKL | Harrisburg, PA, US | 206 |
| 2025-09-26 00:07:29 | Heart Of A Woman | KHTE The Box 96.5 FM | Little Rock, US | 165 |
| 2025-09-26 00:02:30 | Songs About U | Power 107.5 | Colombus, OH, US | 167 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
