Summer Salt
Influence: 59.10%
Fanbase: 45.28%
Trending: 66.01%
Career Level: Mainstream
Top Brand Affinity
Highest overlapping lifestyle brand
Brandy Melville
• 15.95%
• Very Strong
As of 2025-09-08
228,416
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:45 UTC
Genres
poppopindie poprockindie garage rockrock
Biography
Summer Salt, the trop-pop duo comprised of Matthew Terry and Eugene Chung, are set to release their fifth LP, "Electrolytes," produced by Carlos de la Garza. Following their 2023 album "Campanita," which celebrated love and family, "Electrolytes" showcases the band's growth, featuring the contributions of touring members Winston Triolo and Anthony Barnett. The 7-track record is a concise and confident exploration of life's themes, offering a message of finding happiness in the present moment.
With "Electrolytes," Summer Salt presents a collection of short, catchy pop tracks that reflect on adult life and the pursuit of authenticity. The album's varied moods and expressions suggest a journey towards self-acceptance and contentment. Terry and Chung describe the record as a tribute to their current realities, emphasizing the importance of embracing life as it unfolds and striving to be the best version of themselves.
With "Electrolytes," Summer Salt presents a collection of short, catchy pop tracks that reflect on adult life and the pursuit of authenticity. The album's varied moods and expressions suggest a journey towards self-acceptance and contentment. Terry and Chung describe the record as a tribute to their current realities, emphasizing the importance of embracing life as it unfolds and striving to be the best version of themselves.
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Top Brand Affinities
Report Date: 2025-09-08
Summer Salt reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, THAILAND, PHILIPPINES. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 3,105 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Brandy Melville, Glossier, Lollapalooza suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Summer Salt score
0.95% — Low bucket.
Brand: Brandy MelvilleBrand: GlossierBrand: Lollapalooza
Followers:228,416
Engagements:2,176
Rate:1.0%
Posts:1,001
Views:4,147
Avg Likes:2,165
Avg Comments:41
Avg Views:4,147
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 228,416 · Engagements 2,176 · Rate 1.0% Posts 1,001 · Views 4,147 · Avg Likes 2,165 · Avg Comments 41 · Avg Views 4,147 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 24% 13-17: 11% 35-44: 3% |
Largest: 18-24 (60%); next: 25-34 (24%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (25%) THAILAND (16%) PHILIPPINES (11%) INDONESIA (9%) VIETNAM (4%) |
Top regions: UNITED STATES (25%), THAILAND (16%), PHILIPPINES (11%) |
| Platform Engagement | Instagram: 1,940 avg likes/post · Tiktok: 1,042 avg views/post · Youtube: 3,105 avg views/post | Best reach: Youtube 3,105 avg views; best engagement: Instagram 1,940 avg likes |
Top Brand Affinities
Brandy Melville
Score: 15.95
Glossier
Score: 11.89
Lollapalooza
Score: 6.11
Urban Outfitters
Score: 5.34
Coachella
Score: 5.14
Kodak
Score: 5.01
Dr. Martens
Score: 4.92
Taco Bell
Score: 4.83
Spotify Music
Score: 4.34
Ableton
Score: 4.24
Coors
Score: 4.13
Verizon
Score: 3.96
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 15.95 | |
| Glossier | 11.89 | |
| Lollapalooza | 6.11 | |
| Urban Outfitters | 5.34 | |
| Coachella | 5.14 | |
| Kodak | 5.01 | |
| Dr. Martens | 4.92 | |
| Taco Bell | 4.83 | |
| Spotify Music | 4.34 | |
| Ableton | 4.24 | |
| Coors | 4.13 | |
| Verizon | 3.96 | |
| SoundCloud | 3.93 | |
| Fujifilm | 3.68 | |
| Polaroid | 3.54 | |
| Chrysler | 3.21 | |
| Walmart | 2.86 | |
| Showtime | 2.76 | |
| Emporium | 2.61 | |
| Sprite | 2.55 | |
| Prismacolor | 2.49 | |
| Sunnies Studios | 2.48 | |
| Vans | 2.43 | |
| Nickelodeon | 2.42 | |
| Busch | 2.39 | |
| A Game of Tones | 2.14 | |
| Paramount Pictures | 1.96 | |
| Chipotle Mexican Grill | 1.87 | |
| UNIQLO | 1.86 | |
| Target | 1.83 | |
| Walt Disney | 1.78 | |
| Tinder | 1.75 | |
| Nintendo | 1.72 | |
| Costco | 1.72 | |
| Converse | 1.71 | |
| Pepsi | 1.56 | |
| The North Face | 1.50 | |
| H&M | 1.47 | |
| Cadillac | 1.42 | |
| Activision Blizzard | 1.41 | |
| Lush | 1.39 | |
| Pixar | 1.39 | |
| Forever 21 | 1.34 | |
| Vogue | 1.33 | |
| McDonald's | 1.30 | |
| Red Bull | 1.29 | |
| Urban Decay Cosmetics | 1.28 | |
| Tarte Cosmetics | 1.22 | |
| The Olympic Games | 1.22 | |
| Airbnb | 1.21 |
Official Profiles
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LoginArtist: Summer Salt
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Summer Salt today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-24)
Total: 894,822
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
459,713 | 51.37% |
| [+] |
Last.fm |
435,109 | 48.63% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-31 08:00 UTC | Summer Salt, Flamingos in the Tree, XINXIN | The Observatory | Santa Ana, United States | |
| 2026-01-01 03:00 UTC | Summer Salt, Flamingos in the Tree, XINXIN | The Observatory North Park | San Diego, United States | |
| 2026-01-31 04:00 UTC | Summer Salt, Boyscott, Wabie | Mohawk Austin | Austin, United States | |
| 2026-02-01 03:00 UTC | Summer Salt, Boyscott, Wabie | Tulips FTW | Fort Worth, United States | |
| 2026-02-01 03:30 UTC | Summer Salt, Boyscott, Wabie | Tulips | Fort Worth, United States | |
| 2026-02-03 03:00 UTC | Summer Salt, Boyscott, Wabie | The Masquerade - Hell | Atlanta, United States | |
| 2026-02-03 03:00 UTC | Summer Salt, Boyscott, Wabie | The Masquerade | Atlanta, United States | |
| 2026-02-05 02:30 UTC | Summer Salt, Boyscott, Wabie | The Atlantis | Washington, United States | |
| 2026-02-06 03:00 UTC | Summer Salt, Boyscott, Wabie | Brooklyn Bowl | New York, United States | |
| 2026-02-06 03:30 UTC | Summer Salt, Boyscott, Wabie | Brooklyn Bowl - Philadelphia | Philadelphia, United States | |
| 2026-02-07 03:00 UTC | Summer Salt, Boyscott, Wabie | The Sinclair | Cambridge, United States | |
| 2026-02-08 03:00 UTC | Summer Salt, Boyscott, Wabie | Warsaw | New York, United States | |
| 2026-02-11 03:00 UTC | Summer Salt, Boyscott, Wabie | The Axis Club | Toronto, Canada | |
| 2026-02-11 03:00 UTC | Summer Salt, Boyscott, Wabie | Mod Club Theatre | Toronto, Canada | |
| 2026-02-12 03:30 UTC | Summer Salt, Boyscott, Wabie | Blind Pig | Ann Arbor, United States | |
| 2026-02-13 03:00 UTC | Summer Salt, Boyscott, Wabie | Metro Chicago | Chicago, United States | |
| 2026-02-14 03:00 UTC | Summer Salt, Boyscott, Wabie | Vivarium | Milwaukee, United States | |
| 2026-02-15 03:00 UTC | Summer Salt, Boyscott, Wabie | Fine Line | Minneapolis, United States | |
| 2026-02-17 03:00 UTC | Summer Salt, Boyscott, Wabie | Meow Wolf Denver | Denver, United States | |
| 2026-02-19 03:00 UTC | Summer Salt, Boyscott, Wabie | Soundwell | Salt Lake City, United States | |
| 2026-02-21 03:00 UTC | Summer Salt, Boyscott, Wabie | Shrine Social Club | Boise, United States | |
| 2026-02-22 03:00 UTC | Summer Salt, Boyscott, Wabie | Hawthorne Theatre | Portland, United States | |
| 2026-02-23 04:00 UTC | Summer Salt, Boyscott, Wabie | The Crocodile | Seattle, United States | |
| 2026-02-27 03:30 UTC | Summer Salt, Boyscott, Wabie | Great American Music Hall | San Francisco, United States | |
| 2026-02-28 03:00 UTC | Summer Salt, Boyscott, Wabie | The Catalyst | Santa Cruz, United States | |
| 2026-03-01 03:00 UTC | Summer Salt, Boyscott, Wabie | The Belasco Theater | Los Angeles, United States | |
| 2026-03-01 03:00 UTC | Summer Salt, Boyscott, Wabie | The Belasco | Los Angeles, United States | |
| 2026-03-02 03:00 UTC | Summer Salt, Boyscott, Wabie | The Observatory North Park | San Diego, United States | |
| 2026-03-02 03:00 UTC | Summer Salt, Boyscott, Wabie | Observatory North Park | San Diego, United States | |
| 2026-03-04 02:30 UTC | Summer Salt, Boyscott, Wabie | Club Congress Plaza | Tucson, United States | |
| 2026-03-04 03:00 UTC | Summer Salt, Boyscott, Wabie | Club Congress | Tucson, United States | |
| 2026-03-05 04:00 UTC | Summer Salt, Boyscott, Wabie | Lowbrow Palace | El Paso, United States |
