Summer Cem Brand Affinity ranks highest Alpha Industries at 52.03% . Very Strong. Score DMDB 56.90% | Fanbase 47.43%

Summer Cem — hip-hop & rap artist from DE.

Summer Cem, born Cem Toraman on April 11, 1983, is a German-Turkish MC from Mönchengladbach, Germany. He gained recognition in the German rap scene for his…

Summer Cem

Established

Country: DE | Gender: male | Artist ID: 11e81bbf-4665-86cc-b75e-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapgerman hip hopcontemporary hip hophip hop

Influential: 56.90% Fanbase: 47.43% Trending: 61.64%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Alpha Industries • 52.03% • Very Strong

As of 2025-09-10

1,030,097

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.90% | Fanbase 47.43% | Trending 61.64% | CAREER STAGE: MID_LEVEL

Biography

Summer Cem, born Cem Toraman on April 11, 1983, is a German-Turkish MC from Mönchengladbach, Germany. He gained recognition in the German rap scene for his storytelling about themes such as money, women, and risky experiences. Summer Cem's career took off when he collaborated with fellow rapper Eko Fresh in 2003, leading to a record deal with German Dream label. Despite early setbacks, his 2012 album Sucuk & Champagner became a commercial success, reaching the Top Ten in Germany and gaining popularity in Austria and Switzerland. Subsequent releases like Babas, Doowayst & Bargeld and Hak further solidified his position as a prominent figure in German rap, culminating in his 2016 album Cemesis debuting at number one in Germany. Summer Cem is also known for his collaborations with artists such as Farid Bang, KC Rebell, and Majoe.

Report Date: 2025-09-10

Summer Cem commands interest from 18-24 & 25-34 audiences in GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (90%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (26,516 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Alpha Industries, Palm Angels, Commerzbank points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Summer Cem score 1.07% — Moderate bucket.

Brand: Alpha IndustriesBrand: Palm AngelsBrand: Commerzbank

Followers:1,030,097

Engagements:11,062

Rate:1.1%

Posts:68

Avg Likes:10,965

Avg Comments:278

Avg Views:26,516

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,030,097 · Engagements 11,062 · Rate 1.1% Posts 68 · Views 26,516 · Avg Likes 10,965 · Avg Comments 278 · Avg Views 26,516	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 13-17: 7% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	GERMANY (71%) AUSTRIA (9%) SWITZERLAND (5%) TüRKIYE (4%) UNITED STATES (4%)	Top regions: GERMANY (71%), AUSTRIA (9%), SWITZERLAND (5%)
Platform Engagement	Instagram: 10,689 avg likes/post · Youtube: 26,516 avg views/post	Best reach: Youtube 26,516 avg views; best engagement: Instagram 10,689 avg likes

Top Brand Affinities

Alpha Industries

Score: 52.03

Palm Angels

Score: 32.65

Commerzbank

Score: 28.36

Gamescom

Score: 21.33

Napapijri

Score: 16.79

Zalando

Score: 15.34

Ellesse

Score: 14.09

Champion

Score: 12.80

Audemars Piguet

Score: 12.08

Braun

Score: 12.01

Turkish Airlines

Score: 9.93

Foot Locker

Score: 8.45

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Top Brand Affinities

Brand	Category	Score
Alpha Industries		52.03
Palm Angels		32.65
Commerzbank		28.36
Gamescom		21.33
Napapijri		16.79
Zalando		15.34
Ellesse		14.09
Champion		12.80
Audemars Piguet		12.08
Braun		12.01
Turkish Airlines		9.93
Foot Locker		8.45
New Era		8.03
Seat		7.89
Lidl		7.12
Hugo Boss		7.03
Fenerbahce		6.91
Stone Island		6.87
Lufthansa		6.82
Besiktas		6.59
Dsquared		6.48
Moët & Chandon		6.43
Fanta		6.10
BRABUS		5.85
Lacoste		5.84
Mercedes-Benz		5.59
Armani		5.54
Schwarzkopf		5.53
RAZER		5.28
Emporio Armani		5.24
Galatasaray		5.03
BBS		4.92
Audi		4.83
Rolex		4.69
Tommy Hilfiger		4.53
Timberland		4.51
Rover		4.35
BALMAIN		4.22
Opel		4.16
BMW		4.04
Superdry		4.01
Moncler		3.90
Hennessy		3.89
Ray-Ban		3.87
Polo Ralph Lauren		3.84
Calvin Klein		3.73
Hublot		3.71
Pull&Bear		3.69
Nike		3.68
Great Wall		3.57