sumika Brand Affinity ranks highest Earth Music & Ecology at 69.47% . Very Strong. Score DMDB 64.56% | Fanbase 60.23%

sumika — pop artist from JP.

sumika is a Japanese band signed to murffin discs and Sony Music Records within Sony Music Labels. They have gained recognition for their unique sound and…

sumika

Recognizable

Country: JP | Gender: male | Artist ID: 11e81bbf-725c-9df6-b8b9-a0369fe50396

Find Artist

Genres

popj-popj-poprockjapanese teen poprockj-rocksoundtrack, stage & screenanime

Influential: 64.56% Fanbase: 60.23% Trending: 66.72%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Earth Music & Ecology • 69.47% • Very Strong

As of 2025-09-10

1,180,392

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.56% | Fanbase 60.23% | Trending 66.72% | CAREER STAGE: MAINSTREAM

Biography

sumika is a Japanese band signed to murffin discs and Sony Music Records within Sony Music Labels. They have gained recognition for their unique sound and style in the Japanese music scene. Formed in [year], the band has released several albums and singles, showcasing their musical versatility and creativity.

Known for their energetic live performances and heartfelt lyrics, sumika has built a dedicated fan base since their debut. With a growing discography and consistent presence in the industry, the band continues to evolve and make an impact in the Japanese music landscape.

Report Date: 2025-09-10

sumika cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, INDONESIA, PHILIPPINES. A male-leaning (53%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 69,850 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Earth Music & Ecology, Paul Smith, Olympus, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist sumika score 1.72% — Moderate bucket.

Brand: Earth Music & EcologyBrand: Paul SmithBrand: Olympus

Followers:1,180,392

Engagements:20,307

Rate:1.7%

Posts:1,635

Avg Likes:19,889

Avg Comments:65

Avg Views:131,835

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,180,392 · Engagements 20,307 · Rate 1.7% Posts 1,635 · Views 131,835 · Avg Likes 19,889 · Avg Comments 65 · Avg Views 131,835	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 24% 13-17: 11% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (24%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	JAPAN (44%) INDONESIA (11%) PHILIPPINES (7%) UNITED STATES (7%) TAIWAN (4%)	Top regions: JAPAN (44%), INDONESIA (11%), PHILIPPINES (7%)
Platform Engagement	Instagram: 11,440 avg likes/post · Tiktok: 69,850 avg views/post · Youtube: 61,985 avg views/post	Best reach: Tiktok 69,850 avg views; best engagement: Instagram 11,440 avg likes

Top Brand Affinities

Earth Music & Ecology

Score: 69.47

Paul Smith

Score: 19.58

Olympus

Score: 12.40

Snoopy And The Peanuts Gang

Score: 11.14

Vivienne Westwood

Score: 10.06

Dr. Martens

Score: 9.39

Shake Shack

Score: 8.50

Lipton

Score: 7.33

Daniel Wellington

Score: 7.12

UNIQLO

Score: 5.69

Kate Spade

Score: 5.40

Furla

Score: 5.13

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Earth Music & Ecology		69.47
Paul Smith		19.58
Olympus		12.40
Snoopy And The Peanuts Gang		11.14
Vivienne Westwood		10.06
Dr. Martens		9.39
Shake Shack		8.50
Lipton		7.33
Daniel Wellington		7.12
UNIQLO		5.69
Kate Spade		5.40
Furla		5.13
Summit Entertainment		5.05
New Balance		4.54
Converse		3.94
Lush		3.91
Stüssy		3.78
Walt Disney		3.56
The North Face		3.54
IKEA		3.23
Yves Saint Laurent		3.13
Pokemon		3.13
Reebok		2.88
Starbucks		2.74
Christian Dior		2.64
GAP		2.51
Pixar		2.39
Costco		2.39
Chanel		2.10
Lacoste		1.99
Tiffany		1.97
Michael Kors		1.77
GoPro		1.68
Polo Ralph Lauren		1.66
Fujifilm		1.64
Vans		1.62
Apple		1.59
Nikon		1.44
Sony		1.42
MAC Cosmetics		1.31
Tarte Cosmetics		1.28
Tiffany & Co		1.26
Puma		1.21
Canon		1.20
Supreme		1.16
Burberry		1.08
Adidas		1.07
Tommy Hilfiger		1.06
Nike		1.05
Amazon		1.01