Sumbuck

Sumbuck — pop artist from US.

Mid-western music caters to both lovers and loners, with its emotive and relatable lyrics that speak to the human experience. These songs capture the essence…

Influence: 52.30% Fanbase: 24.93% Trending: 65.98% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mapfre • 41.29% • Very Strong

As of 2025-09-09

33,301

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:51 UTC

Genres

popohio indiepopamericandeep new americanafolk & traditionalindie folk

Biography

Mid-western music caters to both lovers and loners, with its emotive and relatable lyrics that speak to the human experience. These songs capture the essence of heartbreak, longing, and hope, resonating with those who seek connection or solitude. The melodies and harmonies from the mid-western region evoke a sense of nostalgia and authenticity, drawing listeners in with their raw emotion and genuine storytelling. Whether you are in search of solace in solitude or a soundtrack for love, mid-western music offers a range of songs that speak to the complexities of the heart.

Top Brand Affinities

Report Date: 2025-09-09

Sumbuck builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, AUSTRALIA. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (53,773 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mapfre, Eddie Bauer, Bonneville point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sumbuck score 12.54% — Very Strong bucket.

Brand: MapfreBrand: Eddie BauerBrand: Bonneville

Followers:33,301

Engagements:4,175

Rate:12.5%

Posts:75

Avg Likes:4,143

Avg Comments:69

Avg Views:53,773

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 33,301 · Engagements 4,175 · Rate 12.5% Posts 75 · Views 53,773 · Avg Likes 4,143 · Avg Comments 69 · Avg Views 53,773	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 36% 35-44: 15% 45-64: 5%	Largest: 18-24 (39%); next: 25-34 (36%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (91%) CANADA (4%) AUSTRALIA (1%) UNITED KINGDOM (1%) SPAIN (0%)	Top regions: UNITED STATES (91%), CANADA (4%), AUSTRALIA (1%)
Platform Engagement	Instagram: 3,696 avg likes/post · Youtube: 53,773 avg views/post	Best reach: Youtube 53,773 avg views; best engagement: Instagram 3,696 avg likes

Top Brand Affinities

Mapfre

Score: 41.29

Eddie Bauer

Score: 28.24

Bonneville

Score: 16.27

Miller Lite

Score: 15.81

Coors

Score: 15.61

Barstool Sports

Score: 13.77

Pacific Northwest Wonderland

Score: 13.33

Free People

Score: 12.39

Lollapalooza

Score: 11.67

Arc'teryx

Score: 11.42

Kroger

Score: 11.15

Madewell

Score: 8.66

Brand	Category	Score
Mapfre		41.29
Eddie Bauer		28.24
Bonneville		16.27
Miller Lite		15.81
Coors		15.61
Barstool Sports		13.77
Pacific Northwest Wonderland		13.33
Free People		12.39
Lollapalooza		11.67
Arc'teryx		11.42
Kroger		11.15
Madewell		8.66
Verizon		8.48
Gillette		7.07
Carhartt		6.95
Kodak		6.72
Busch		5.92
Anthropologie		5.82
Bud Light		5.68
Gatorade		5.51
Airbnb		5.48
Budweiser		5.32
Margaritaville		5.22
Holden		5.08
Heinz		4.87
American Eagle		4.63
Nixon		4.34
The North Face		4.32
Target		4.18
Lululemon Athletica		4.08
Coachella		3.99
Kickstarter		3.92
Polaroid		3.81
Taco Bell		3.74
Showtime		3.67
Chipotle Mexican Grill		3.50
Spotify Music		3.49
Abercrombie & Fitch		3.45
Fujifilm		3.44
The Olympic Games		3.38
NHL		3.31
Urban Outfitters		3.30
Cadillac		3.27
Leica		3.25
Paramount Pictures		3.17
Guinness		3.15
Chrysler		3.11
Subaru		2.99
ESPN		2.93
Jeep		2.93