Sum 41 Brand Affinity ranks highest Live Nation at 20.98% . Very Strong. Score DMDB 72.97% | Fanbase 71.45%

Sum 41 — rock artist from CA.

Sum 41, a Canadian rock band, emerged in 1996 from Ajax, Ontario, blending pop-punk and metal influences. Their major-label debut, "All Killer No Filler," in…

Sum 41

Superstar

Country: CA | Gender: male | Artist ID: 11e81bbf-c391-bf8a-aa59-a0369fe50396

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Genres

rockrockpunk rockalternativealternativemetalalternative metalnu metalpunkpop punkpunkcanadian punkcanadian pop punk

Influential: 72.97% Fanbase: 71.45% Trending: 73.72%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.98% • Very Strong

As of 2025-09-10

2,345,720

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 72.97% | Fanbase 71.45% | Trending 73.72% | CAREER STAGE: SUPERSTAR

Biography

Sum 41, a Canadian rock band, emerged in 1996 from Ajax, Ontario, blending pop-punk and metal influences. Their major-label debut, "All Killer No Filler," in 2001, marked their breakthrough with hits like "Fat Lip" and "In Too Deep." Over the years, the band evolved towards a heavier, more mature sound, achieving success with albums like "Chuck" in 2004 and "13 Voices" in 2016. After announcing their disbandment in 2023, Sum 41 released their final album, "Heaven :x: Hell," in 2024.

The original lineup of Sum 41 included vocalist/guitarist Whibley, guitarist/vocalist Dave Baksh, bassist Cone McCaslin, and drummer Steve Jocz. The band's early antics and energetic live performances caught the attention of Island Records, leading to their debut EP "Half Hour of Power" in 2000 and subsequent albums like "Does This Look Infected?" in 2002. Engaging in philanthropic efforts and documentary projects, Sum 41 navigated lineup changes and health challenges to continue releasing music, culminating in their politically charged album "Order in Decline" in 2019 and their final project, "Heaven :x: Hell," in 2024.

Report Date: 2025-09-10

Sum 41 connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, INDONESIA, BRAZIL. With a heavily male (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 17,300 avg views per post; Instagram adds dependable engagement depth. Overlap with Live Nation, Scotiabank, DC Shoes highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sum 41 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sum 41 score 0.66% — Low bucket.

Brand: Live NationBrand: ScotiabankBrand: DC Shoes

Followers:2,345,720

Engagements:15,432

Rate:0.7%

Posts:3,425

Avg Likes:15,261

Avg Comments:187

Avg Views:24,732

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,345,720 · Engagements 15,432 · Rate 0.7% Posts 3,425 · Views 24,732 · Avg Likes 15,261 · Avg Comments 187 · Avg Views 24,732	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 35-44: 6% 13-17: 4%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (22%) INDONESIA (7%) BRAZIL (6%) UNITED KINGDOM (5%) MEXICO (4%)	Top regions: UNITED STATES (22%), INDONESIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 13,542 avg likes/post · Tiktok: 17,300 avg views/post · Youtube: 7,432 avg views/post	Best reach: Tiktok 17,300 avg views; best engagement: Instagram 13,542 avg likes

Top Brand Affinities

Live Nation

Score: 20.98

Scotiabank

Score: 14.62

DC Shoes

Score: 9.09

Square Enix

Score: 7.96

Hot Topic

Score: 6.94

DeLorean Motor Company

Score: 6.93

Sega

Score: 5.94

Jagermeister

Score: 5.58

Final Fantasy

Score: 5.34

Bandai Namco

Score: 5.17

Resident Evil

Score: 4.92

Dr. Martens

Score: 4.49

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.98
Scotiabank		14.62
DC Shoes		9.09
Square Enix		7.96
Hot Topic		6.94
DeLorean Motor Company		6.93
Sega		5.94
Jagermeister		5.58
Final Fantasy		5.34
Bandai Namco		5.17
Resident Evil		4.92
Dr. Martens		4.49
Vans		4.45
Power Rangers		4.42
iHeartRadio Music Awards		4.20
NHL		4.13
Fallout		3.92
Mortal Kombat		3.80
AMC		3.51
MTV		3.29
Monster Beverage		3.29
Comedy Central		3.21
Columbia Pictures		3.18
Cartoon Network		3.14
Star Wars		3.02
Spotify Music		2.97
The Witcher		2.93
Lollapalooza		2.92
Nintendo		2.90
Gundam		2.87
PlayStation		2.70
Pokemon Go		2.70
Alfa Romeo		2.55
Budweiser		2.55
Jack Daniels		2.54
Converse		2.49
Kodak		2.40
Warner Bros		2.38
Paramount Pictures		2.27
BBC		2.27
Sephora		2.21
Ubisoft		2.20
Carhartt		2.20
Pokemon		2.19
Transformers		2.18
HBO		2.17
DC Entertainment		2.12
Tomorrowland		2.12
Polaroid		2.12
League of Legends		2.10