Sullivan King

Sullivan King

Country: US | Gender: male

Influence: 59.16% Fanbase: 41.89% Trending: 67.79% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 290.80% • Very Strong

As of 2025-09-11

1,254,624

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 10:05:21 UTC

Genres

electronicedmelectro housedancedubstepelectronic

Biography

Sullivan King, a versatile producer, guitarist, vocalist, and songwriter, seamlessly merges dubstep and rock to establish a unique presence in both electronic and metal music scenes. Known for his exhilarating live performances that blend shredding guitar riffs, vocals, DJing, and crowd interaction, he has graced stages at renowned festivals like Tomorrowland and Lollapalooza Paris. With a recent successful "Thrones of Blood" tour following the release of his sophomore album, Sullivan King is now gearing up for exciting collaborations with industry heavyweights, including Adventure Club and Atreyu, showcasing his ability to bridge electronic and hard rock genres effortlessly.

Hailed for his ability to unite post-hardcore and dubstep influences, Sullivan King is on a mission to unite rock and EDM communities in ways previously unexplored. Collaborating with a diverse range of artists and constantly pushing boundaries, he continues to solidify his place as a boundary-breaking force in the music industry. Recently supporting Avenged Sevenfold on their North American arena tour, Sullivan King's momentum shows no signs of slowing as he forges ahead with his innovative and genre-defying musical vision.

Sullivan King Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Sullivan King resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, CANADA. With a heavily male (71%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (99,100 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to iHeartRaves, Phase One, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Sullivan King score 2.89%Strong bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Ableton
Followers:1,254,624
Engagements:36,257
Rate:2.9%
Posts:871
Views:102,836
Avg Likes:31,983
Avg Comments:478
Avg Views:102,836

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,254,624 · Engagements 36,257 · Rate 2.9%
Posts 871 · Views 102,836 · Avg Likes 31,983 · Avg Comments 478 · Avg Views 102,836
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 34%
35-44: 6%
13-17: 5%
Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries UNITED STATES (39%)
MEXICO (7%)
CANADA (5%)
BRAZIL (4%)
FRANCE (3%)
Top regions: UNITED STATES (39%), MEXICO (7%), CANADA (5%)
Platform Engagement Instagram: 14,888 avg likes/post · Tiktok: 99,100 avg views/post · Youtube: 3,736 avg views/post Best reach: Tiktok 99,100 avg views; best engagement: Tiktok 16,800 avg likes

Top Brand Affinities

iHeartRaves
Score: 290.80
Phase One
Score: 127.09
Ableton
Score: 29.79
Pioneer
Score: 26.30
Trancefamily
Score: 21.50
Arctic Fox hair Color
Score: 15.21
Alphalete
Score: 14.52
SoundCloud
Score: 14.05
Tomorrowland
Score: 12.27
Akai
Score: 10.46
Hoonigan
Score: 8.10
Hot Topic
Score: 7.72
Brand Category Score
iHeartRaves 290.80
Phase One 127.09
Ableton 29.79
Pioneer 26.30
Trancefamily 21.50
Arctic Fox hair Color 15.21
Alphalete 14.52
SoundCloud 14.05
Tomorrowland 12.27
Akai 10.46
Hoonigan 8.10
Hot Topic 7.72
Pacific Northwest Wonderland 7.26
Lollapalooza 7.12
Beats Electronics 5.97
Verizon 5.91
Bud Light 5.65
Coachella 4.89
American Eagle 4.49
Pixar 4.43
Coors 3.86
Taco Bell 3.72
Monster Beverage 3.69
Spotify Music 3.48
Fallout 3.45
Chrysler 2.84
League of Legends 2.81
Comedy Central 2.72
Gymshark 2.67
Mulberry 2.66
Dr. Martens 2.65
Vans 2.63
AMC 2.58
Target 2.51
Showtime 2.46
Dodge 2.43
NHL 2.43
Busch 2.38
Subaru 2.37
Grand Theft Auto 2.35
Ubisoft 2.33
Carhartt 2.28
Activision Blizzard 2.27
Call of Duty 2.24
Victoria's Secret 2.20
Red Bull 2.17
MTV 2.14
FashionNova 2.12
Pokemon Go 2.06
Budweiser 2.03

Official Profiles

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Artist: Sullivan King

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-20 04:00 UTC Sullivan King Terminal 5 New York, United States
2025-12-31 02:00 UTC Decadence AZ 2025 Phoenix Raceway Avondale, United States
2025-12-31 08:00 UTC Sullivan King, Mary Droppinz, YDG, Nate Derus Rave/Eagles Club Milwaukee, United States
2026-01-01 06:00 UTC Sullivan King The Rave / Eagles Club Milwaukee, United States

Trending Artist