Sullivan King
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
1,254,624
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 10:05:21 UTC
Genres
Biography
Hailed for his ability to unite post-hardcore and dubstep influences, Sullivan King is on a mission to unite rock and EDM communities in ways previously unexplored. Collaborating with a diverse range of artists and constantly pushing boundaries, he continues to solidify his place as a boundary-breaking force in the music industry. Recently supporting Avenged Sevenfold on their North American arena tour, Sullivan King's momentum shows no signs of slowing as he forges ahead with his innovative and genre-defying musical vision.
Sullivan King resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, CANADA. With a heavily male (71%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (99,100 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to iHeartRaves, Phase One, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,254,624 · Engagements 36,257 · Rate 2.9% Posts 871 · Views 102,836 · Avg Likes 31,983 · Avg Comments 478 · Avg Views 102,836 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 35-44: 6% 13-17: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (39%) MEXICO (7%) CANADA (5%) BRAZIL (4%) FRANCE (3%) |
Top regions: UNITED STATES (39%), MEXICO (7%), CANADA (5%) |
| Platform Engagement | Instagram: 14,888 avg likes/post · Tiktok: 99,100 avg views/post · Youtube: 3,736 avg views/post | Best reach: Tiktok 99,100 avg views; best engagement: Tiktok 16,800 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Ableton
Pioneer
Trancefamily
Arctic Fox hair Color
Alphalete
SoundCloud
Tomorrowland
Akai
Hoonigan
Hot Topic
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 290.80 | |
| Phase One | 127.09 | |
| Ableton | 29.79 | |
| Pioneer | 26.30 | |
| Trancefamily | 21.50 | |
| Arctic Fox hair Color | 15.21 | |
| Alphalete | 14.52 | |
| SoundCloud | 14.05 | |
| Tomorrowland | 12.27 | |
| Akai | 10.46 | |
| Hoonigan | 8.10 | |
| Hot Topic | 7.72 | |
| Pacific Northwest Wonderland | 7.26 | |
| Lollapalooza | 7.12 | |
| Beats Electronics | 5.97 | |
| Verizon | 5.91 | |
| Bud Light | 5.65 | |
| Coachella | 4.89 | |
| American Eagle | 4.49 | |
| Pixar | 4.43 | |
| Coors | 3.86 | |
| Taco Bell | 3.72 | |
| Monster Beverage | 3.69 | |
| Spotify Music | 3.48 | |
| Fallout | 3.45 | |
| Chrysler | 2.84 | |
| League of Legends | 2.81 | |
| Comedy Central | 2.72 | |
| Gymshark | 2.67 | |
| Mulberry | 2.66 | |
| Dr. Martens | 2.65 | |
| Vans | 2.63 | |
| AMC | 2.58 | |
| Target | 2.51 | |
| Showtime | 2.46 | |
| Dodge | 2.43 | |
| NHL | 2.43 | |
| Busch | 2.38 | |
| Subaru | 2.37 | |
| Grand Theft Auto | 2.35 | |
| Ubisoft | 2.33 | |
| Carhartt | 2.28 | |
| Activision Blizzard | 2.27 | |
| Call of Duty | 2.24 | |
| Victoria's Secret | 2.20 | |
| Red Bull | 2.17 | |
| MTV | 2.14 | |
| FashionNova | 2.12 | |
| Pokemon Go | 2.06 | |
| Budweiser | 2.03 |
Official Profiles
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LoginArtist: Sullivan King
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 04:00 UTC | Sullivan King | Terminal 5 | New York, United States | |
| 2025-12-31 02:00 UTC | Decadence AZ 2025 | Phoenix Raceway | Avondale, United States | — |
| 2025-12-31 08:00 UTC | Sullivan King, Mary Droppinz, YDG, Nate Derus | Rave/Eagles Club | Milwaukee, United States | |
| 2026-01-01 06:00 UTC | Sullivan King | The Rave / Eagles Club | Milwaukee, United States |















