Sukima Switch Brand Affinity ranks highest Paul Smith at 10.59% . Very Strong. Score DMDB 56.38% | Fanbase 40.88%

Sukima Switch — pop artist from JP.

Sukimaswitch is a J-pop duo with jazz influences, formed in 2003. The group consists of members Ohashi Takuya and Tokita Shintarou, both…

Sukima Switch

Established

Country: JP | Artist ID: 1cbc814e-b8d7-11e8-a850-525400009efb

Find Artist

Genres

popj-poprockj-rocksoundtrack, stage & screenanime

Influential: 56.38% Fanbase: 40.88% Trending: 64.13%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Paul Smith • 10.59% • Very Strong

As of 2025-09-10

523,443

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.38% | Fanbase 40.88% | Trending 64.13% | CAREER STAGE: MID_LEVEL

Biography

Sukimaswitch is a J-pop duo with jazz influences, formed in 2003. The group consists of members Ohashi Takuya and Tokita Shintarou, both multi-instrumentalists. Their debut album, "Natsugumo Noise," was released in June 2004, drawing comparisons to jazz-pop legends Steely Dan. Sukimaswitch released a greatest-hits collection in 2007.

Report Date: 2025-09-10

Sukima Switch performs best with fans in the 18-24 range, concentrated in JAPAN, INDONESIA, UNITED STATES. Audience composition is heavily male (65%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 13,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Paul Smith, Snoopy And The Peanuts Gang, Atmos, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Sukima Switch is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sukima Switch score 0.48% — Low bucket.

Brand: Paul SmithBrand: Snoopy And The Peanuts GangBrand: Atmos

Followers:523,443

Engagements:2,492

Rate:0.5%

Posts:2,583

Avg Likes:2,354

Avg Comments:41

Avg Views:23,635

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 523,443 · Engagements 2,492 · Rate 0.5% Posts 2,583 · Views 23,635 · Avg Likes 2,354 · Avg Comments 41 · Avg Views 23,635	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 30% 35-44: 9% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (30%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	JAPAN (50%) INDONESIA (17%) UNITED STATES (5%) TAIWAN (4%) PHILIPPINES (3%)	Top regions: JAPAN (50%), INDONESIA (17%), UNITED STATES (5%)
Platform Engagement	Instagram: 989 avg likes/post · Tiktok: 13,400 avg views/post · Youtube: 10,235 avg views/post	Best reach: Tiktok 13,400 avg views; best engagement: Instagram 989 avg likes

Top Brand Affinities

Paul Smith

Score: 10.59

Snoopy And The Peanuts Gang

Score: 9.25

Atmos

Score: 6.90

Panasonic

Score: 6.59

UNIQLO

Score: 6.07

Shake Shack

Score: 5.40

Olympus

Score: 5.29

Shiseido

Score: 4.87

Bandai Namco

Score: 4.60

UberEATS

Score: 4.55

Gundam

Score: 3.75

Daniel Wellington

Score: 3.44

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Top Brand Affinities

Brand	Category	Score
Paul Smith		10.59
Snoopy And The Peanuts Gang		9.25
Atmos		6.90
Panasonic		6.59
UNIQLO		6.07
Shake Shack		5.40
Olympus		5.29
Shiseido		4.87
Bandai Namco		4.60
UberEATS		4.55
Gundam		3.75
Daniel Wellington		3.44
Kate Spade		3.41
Pokemon		3.40
Lindt		3.21
Tiffany		2.98
New Balance		2.80
IKEA		2.70
Costco		2.66
Dr. Martens		2.48
The North Face		2.30
Hermès		2.29
Amazon		2.24
GAP		2.17
Starbucks		2.02
Pixar		2.00
Tiffany & Co		1.93
ASICS		1.76
KFC		1.54
Lush		1.54
Apple		1.51
Star Wars		1.45
Chanel		1.42
Christian Dior		1.42
Converse		1.36
Fujifilm		1.32
Walt Disney		1.32
Mazda		1.17
Reebok		1.17
Yamaha		1.08
Sony		1.08
Lego		1.06
Suzuki		0.98
Subaru		0.95
Nintendo		0.89
Puma		0.84
Canon		0.83
Supreme		0.83
Spotify Music		0.80
Nikon		0.78