Sukha
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
721,392
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:33:17 UTC
Genres
Biography
Teaming up with Tegi Pannu, Sukha released the EP "SWITCHIN' LANES" in May 2023, showcasing their musical chemistry. Produced by Manni Sandhu and Prodgk, the EP blends their unique styles and exemplifies Sukha's evolving sound. Sukha's rising star power is evident with the success of his latest hit "Attraction," securing a spot on Spotify's "Viral 50 - Global" playlist. Don't miss out on Sukha's magnetic and innovative music.
Sukha speaks to 18-24 & 25-34 audiences with measurable traction in INDIA, PAKISTAN, CANADA. Composition is heavily male (88%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,532,405 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Sabyasachi Mukherjee, Mixcloud, SHREDZ, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 721,392 · Engagements 136,606 · Rate 18.9% Posts 91 · Views 1,847,555 · Avg Likes 132,884 · Avg Comments 843 · Avg Views 1,847,555 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 34% 13-17: 6% 35-44: 3% |
Largest: 18-24 (57%); next: 25-34 (34%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
INDIA (74%) PAKISTAN (7%) CANADA (4%) UNITED STATES (4%) ITALY (2%) |
Top regions: INDIA (74%), PAKISTAN (7%), CANADA (4%) |
| Platform Engagement | Instagram: 96,260 avg likes/post · Tiktok: 315,150 avg views/post · Youtube: 1,532,405 avg views/post | Best reach: Youtube 1,532,405 avg views; best engagement: Instagram 96,260 avg likes |
Top Brand Affinities
Sabyasachi Mukherjee
Mixcloud
SHREDZ
Pioneer
Blackmagic Design
Selfridges
Amazon Music
Tim Hortons
Grand Theft Auto
Ableton
SoundCloud
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| Sabyasachi Mukherjee | 14.88 | |
| Mixcloud | 12.65 | |
| SHREDZ | 12.00 | |
| Pioneer | 11.65 | |
| Blackmagic Design | 10.68 | |
| Selfridges | 8.27 | |
| Amazon Music | 7.95 | |
| Tim Hortons | 7.36 | |
| Grand Theft Auto | 6.36 | |
| Ableton | 6.24 | |
| SoundCloud | 6.13 | |
| Beats Electronics | 5.53 | |
| Rolls-Royce | 5.45 | |
| NHL | 4.85 | |
| boohoo | 4.84 | |
| Moncler | 4.59 | |
| Hugo Boss | 4.37 | |
| Versace | 4.18 | |
| ASOS | 4.14 | |
| Land Rover | 3.99 | |
| Gucci | 3.60 | |
| Armani | 3.46 | |
| Ray-Ban | 3.39 | |
| TOM FORD | 3.36 | |
| H&M | 3.35 | |
| Fenty beauty | 3.31 | |
| Huda Beauty | 3.12 | |
| Spotify Music | 3.09 | |
| Dodge | 3.09 | |
| Timberland | 3.04 | |
| Burberry | 3.03 | |
| Louis Vuitton | 2.90 | |
| McLaren | 2.83 | |
| Lamborghini | 2.76 | |
| NBA | 2.75 | |
| Zara | 2.74 | |
| Mercedes-Benz | 2.73 | |
| Levi's | 2.72 | |
| Rolex | 2.62 | |
| The North Face | 2.61 | |
| Under Armour | 2.57 | |
| Hollister Co | 2.54 | |
| Christian Louboutin | 2.46 | |
| A Game of Tones | 2.46 | |
| FashionNova | 2.46 | |
| BBC | 2.45 | |
| Jeep | 2.44 | |
| Coachella | 2.39 | |
| Los Angeles Lakers | 2.31 | |
| Tesla Motors | 2.26 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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