SUHO Brand Affinity ranks highest GENTLE MONSTER at 20.96% . Very Strong. Score DMDB 58.18% | Fanbase 57.05%

SUHO — pop artist from KR.

SUHO is a member and leader of the K-pop boy band EXO, which debuted in April 2012. EXO gained international recognition and was named one of the Top 5 K-pop…

Genres

popk-poppopmainstream popasian pop

Scores

Score: DMDB 58.18% | Fanbase 57.05% | Trending 58.74% | CAREER STAGE: MID_LEVEL

Biography

SUHO is a member and leader of the K-pop boy band EXO, which debuted in April 2012. EXO gained international recognition and was named one of the Top 5 K-pop groups by Forbes in 2014, 2017, and 2018. Their first album XOXO (2013) included the hit song “Growl (2013)” and sold over 1 million copies, marking them as the first million-selling Korean artist in 12 years. Subsequent studio albums also achieved strong sales, each surpassing 1 million copies. In 2018, EXO released Don’t Mess Up My Tempo (2018), their highest-charting album on the US Billboard 200, with over 1.9 million copies sold in Korea.

Apart from EXO’s success, SUHO has pursued a solo career, releasing his debut solo album, Self-Portrait, in 2020. He followed up with Grey Suit, showcasing his unique vocal style and musical sensibility.

Report Date: 2025-09-10

SUHO is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, PHILIPPINES, UNITED STATES. The audience is heavily female (79%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (128,540 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to GENTLE MONSTER, Style Nanda, Jollibee points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SUHO score 4.25% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: Style NandaBrand: Jollibee

Followers:11,102,284

Engagements:471,438

Rate:4.2%

Posts:480

Avg Likes:471,438

Avg Comments:6,396

Avg Views:128,540

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,102,284 · Engagements 471,438 · Rate 4.2% Posts 480 · Views 128,540 · Avg Likes 471,438 · Avg Comments 6,396 · Avg Views 128,540	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 20% 13-17: 14% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (20%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	INDONESIA (26%) PHILIPPINES (11%) UNITED STATES (6%) BRAZIL (6%) INDIA (5%)	Top regions: INDONESIA (26%), PHILIPPINES (11%), UNITED STATES (6%)
Platform Engagement	Instagram: 468,990 avg likes/post · Youtube: 128,540 avg views/post	Best reach: Youtube 128,540 avg views; best engagement: Instagram 468,990 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 20.96

Style Nanda

Score: 9.86

Jollibee

Score: 8.99

iHeartRadio Music Awards

Score: 4.88

Innisfree

Score: 4.07

Bershka

Score: 3.46

Nestlé

Score: 3.08

Carrefour

Score: 2.76

Tiffany

Score: 2.55

Faber-Castell

Score: 2.47

Preloved

Score: 2.40

League of Legends

Score: 2.21

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		20.96
Style Nanda		9.86
Jollibee		8.99
iHeartRadio Music Awards		4.88
Innisfree		4.07
Bershka		3.46
Nestlé		3.08
Carrefour		2.76
Tiffany		2.55
Faber-Castell		2.47
Preloved		2.40
League of Legends		2.21
Polaroid		2.14
Snoopy And The Peanuts Gang		2.05
Petronas		1.98
New Balance		1.93
shein		1.85
Hollister Co		1.61
BBC		1.61
Coachella		1.57
Sprite		1.56
Burberry		1.50
SheInside		1.46
Calvin Klein		1.30
Balenciaga		1.25
UNIQLO		1.24
Versace		1.20
Tiffany & Co		1.10
Starbucks		1.10
Converse		1.06
Vogue		1.04
Costco		1.02
Guess		1.00
Reebok		0.99
Tommy Hilfiger		0.97
Puma		0.96
H&M		0.95
Walt Disney		0.92
Christian Dior		0.91
Snapseed		0.89
Coca-Cola		0.88
Yves Saint Laurent		0.87
The Olympic Games		0.85
Marvel Entertainment		0.84
Pepsi		0.83
Maybelline		0.81
Universal		0.79
Pokemon		0.78
Marvel		0.75
Gucci		0.74