Sugababes

Sugababes — pop artist from GB.

Since reuniting in 2019, the original Sugababes lineup have solidified their status as one of the most successful and influential vocal groups in British pop…

Influence: 62.19% Fanbase: 49.09% Trending: 68.74% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Victoria Beckham • 80.47% • Very Strong

As of 2025-09-09

311,203

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:01 UTC

Genres

popdance poppoppost-teen popmainstream popr&b, funk & soulurban contemporarygirl grouprockpop rockelectronicbubblegum danceeuropeaneuropop

Biography

Since reuniting in 2019, the original Sugababes lineup have solidified their status as one of the most successful and influential vocal groups in British pop history. Known for their iconic harmonies and innovative blend of alternative, pop, and R&B, they have pushed the boundaries of creativity. Their highly anticipated return has seen them shut down Glastonbury twice, sell out The O2, and captivate record-breaking crowds at major festivals across Europe. With a forthcoming arena headline tour and the release of their new single ‘Jungle’, the Sugababes are set to lead a fresh and exciting chapter in music.

Top Brand Affinities

Report Date: 2025-09-09

Sugababes reliably reaches 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, ITALY. The base is heavily female (60%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (504,528 avg views per post); Youtube layers on depth and replies. The audience sits near Victoria Beckham, Aussiebum, All Saints, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sugababes score 4.86% — Very Strong bucket.

Brand: Victoria BeckhamBrand: AussiebumBrand: All Saints

Followers:311,203

Engagements:15,138

Rate:4.9%

Posts:504

Avg Likes:14,067

Avg Comments:1,219

Avg Views:563,728

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 311,203 · Engagements 15,138 · Rate 4.9% Posts 504 · Views 563,728 · Avg Likes 14,067 · Avg Comments 1,219 · Avg Views 563,728	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 10% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED KINGDOM (20%) UNITED STATES (7%) ITALY (4%) GERMANY (4%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (20%), UNITED STATES (7%), ITALY (4%)
Platform Engagement	Instagram: 5,261 avg likes/post · Tiktok: 59,200 avg views/post · Youtube: 504,528 avg views/post	Best reach: Youtube 504,528 avg views; best engagement: Youtube 5,614 avg likes

Top Brand Affinities

Victoria Beckham

Score: 80.47

Aussiebum

Score: 62.07

All Saints

Score: 44.27

Grindr

Score: 43.00

ITV

Score: 41.05

Vauxhall

Score: 24.74

Selfridges

Score: 21.13

Tate Modern

Score: 19.89

Marks & Spencer

Score: 19.50

Sainsbury's

Score: 18.65

River Island

Score: 17.66

Morrisons

Score: 15.47

Brand	Category	Score
Victoria Beckham		80.47
Aussiebum		62.07
All Saints		44.27
Grindr		43.00
ITV		41.05
Vauxhall		24.74
Selfridges		21.13
Tate Modern		19.89
Marks & Spencer		19.50
Sainsbury's		18.65
River Island		17.66
Morrisons		15.47
ASOS		14.99
boohoo		13.98
Eurostar		13.86
Vivienne Westwood		13.75
British Airways		13.54
Waitrose		13.03
ASDA		13.00
Next		12.94
Jean Paul Gaultier		11.17
TUI		10.86
Easyjet		10.19
Ted Baker		10.04
Primark		8.94
Stella McCartney		8.90
Barbie		8.59
Tesco		8.45
BBC		8.22
Acne Studios		8.05
Amazon Music		7.86
Tomb Raider		7.65
Cadbury		7.60
MISSGUIDED		7.43
MTV		7.39
JACQUEMUS		7.21
Alexander McQueen		6.94
Showtime		6.83
Efteling		6.79
MATTEL		6.68
KARL LAGERFELD		6.67
Power Rangers		6.59
Topshop		6.58
Harrods		6.50
Maison Margiela		6.15
Lush		6.15
Ryanair		6.07
The Body Shop		6.01
ALDI		5.96
Vogue		5.92