Sublime
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
1,541,051
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-11-07 00:38:41 UTC
Genres
Biography
In late 2023, Bradley Nowell's son Jakob Nowell joined original Sublime members Bud Gaugh and Eric Wilson on stage for the first time at a benefit concert for Bad Brains' H.R. The trio's musical chemistry and positive reception from fans worldwide prompted them to continue the Sublime legacy, ushering in a new era for the band with Jakob Nowell as the frontman.
Sublime keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, CANADA. The composition is heavily male (61%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 362,907 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, DC Shoes, Volcom supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,541,051 · Engagements 11,823 · Rate 0.8% Posts 3,347 · Views 397,407 · Avg Likes 11,450 · Avg Comments 259 · Avg Views 397,407 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 38% 35-44: 12% 13-17: 4% |
Largest: 18-24 (43%); next: 25-34 (38%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (45%) BRAZIL (14%) CANADA (5%) MEXICO (5%) ARGENTINA (3%) |
Top regions: UNITED STATES (45%), BRAZIL (14%), CANADA (5%) |
| Platform Engagement | Instagram: 5,789 avg likes/post · Tiktok: 34,500 avg views/post · Youtube: 362,907 avg views/post | Best reach: Youtube 362,907 avg views; best engagement: Instagram 5,789 avg likes |
Top Brand Affinities
Live Nation
DC Shoes
Volcom
Coors
Jameson
Bud Light
Pacific Northwest Wonderland
Hot Topic
Taco Bell
Margaritaville
Ableton
Nixon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 20.66 | |
| DC Shoes | 10.81 | |
| Volcom | 8.84 | |
| Coors | 7.33 | |
| Jameson | 7.00 | |
| Bud Light | 6.05 | |
| Pacific Northwest Wonderland | 5.58 | |
| Hot Topic | 5.34 | |
| Taco Bell | 4.91 | |
| Margaritaville | 4.82 | |
| Ableton | 4.61 | |
| Nixon | 4.08 | |
| Verizon | 3.96 | |
| Columbia Pictures | 3.86 | |
| Hurley | 3.86 | |
| Vans | 3.84 | |
| Budweiser | 3.80 | |
| Dr. Martens | 3.62 | |
| Billabong | 3.62 | |
| Harley-Davidson | 3.49 | |
| Jack Daniels | 3.42 | |
| Cadillac | 3.42 | |
| ESPN | 3.35 | |
| Monster Beverage | 3.34 | |
| NFL | 3.31 | |
| Busch | 3.29 | |
| Carhartt | 3.16 | |
| MTV | 3.13 | |
| NHL | 3.08 | |
| Urban Outfitters | 3.05 | |
| SoundCloud | 3.05 | |
| Comedy Central | 3.00 | |
| Beats Electronics | 2.91 | |
| Los Angeles Lakers | 2.72 | |
| Coachella | 2.68 | |
| Walmart | 2.68 | |
| WWE | 2.65 | |
| UFC | 2.62 | |
| Paramount Pictures | 2.54 | |
| Lollapalooza | 2.50 | |
| Star Wars | 2.49 | |
| Showtime | 2.48 | |
| Chrysler | 2.36 | |
| Chevrolet | 2.35 | |
| AMC | 2.33 | |
| Spotify Music | 2.30 | |
| Snoopy And The Peanuts Gang | 2.22 | |
| Nickelodeon | 2.19 | |
| Universal | 2.19 | |
| Costco | 2.14 |
Official Profiles
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LoginArtist: Sublime
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 10,953,455
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
10,936,265 | 99.84% |
| [+] |
Yandex |
17,190 | 0.16% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
