Sublime Brand Affinity ranks highest Live Nation at 20.73% . Very Strong. Score DMDB 71.48% | Fanbase 70.39%

Sublime — alternative artist from US.

Sublime was formed in 1988 by Eric Wilson, Bud Gaugh, and Bradley Nowell. Their debut self-produced album, "40oz. to Freedom," was released in 1992, leading to…

Sublime

Superstar

Country: US | Artist ID: 11e81bbe-6bf3-4c36-b946-a0369fe50396

Find Artist

Genres

alternativealternativereggaereggae fusionska mexicanoelectronicdancepunkska punk

Influential: 71.48% Fanbase: 70.39% Trending: 72.02%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.73% • Very Strong

As of 2025-09-10

1,513,226

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.48% | Fanbase 70.39% | Trending 72.02% | CAREER STAGE: SUPERSTAR

Biography

Sublime was formed in 1988 by Eric Wilson, Bud Gaugh, and Bradley Nowell. Their debut self-produced album, "40oz. to Freedom," was released in 1992, leading to a record deal with MCA Records for subsequent albums like "Robbin’ the Hood" and their self-titled third album. Following Nowell's untimely death on May 25, 1996, the band faced dissolution, but their eponymous album, released in July 1996, achieved gold certification by the end of the year, selling over 7 million copies and solidifying their status as a prominent reggae-punk act. Sublime has since sold over 18 million RIAA-certified albums in the US, maintaining a lasting cultural impact.

In late 2023, Bradley Nowell's son Jakob Nowell joined original Sublime members Bud Gaugh and Eric Wilson on stage for the first time at a benefit concert for Bad Brains' H.R. The trio's musical chemistry and positive reception from fans worldwide prompted them to continue the Sublime legacy, ushering in a new era for the band with Jakob Nowell as the frontman.

Report Date: 2025-09-10

Sublime keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, BRAZIL, CANADA. The composition is heavily male (62%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 335,896 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Live Nation, DC Shoes, Coors supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sublime score 1.41% — Moderate bucket.

Brand: Live NationBrand: DC ShoesBrand: Coors

Followers:1,513,226

Engagements:21,399

Rate:1.4%

Posts:3,280

Avg Likes:19,868

Avg Comments:349

Avg Views:477,296

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,513,226 · Engagements 21,399 · Rate 1.4% Posts 3,280 · Views 477,296 · Avg Likes 19,868 · Avg Comments 349 · Avg Views 477,296	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 38% 35-44: 12% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (38%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (49%) BRAZIL (12%) CANADA (4%) PERU (3%) ARGENTINA (3%)	Top regions: UNITED STATES (49%), BRAZIL (12%), CANADA (4%)
Platform Engagement	Instagram: 7,365 avg likes/post · Tiktok: 141,400 avg views/post · Youtube: 335,896 avg views/post	Best reach: Youtube 335,896 avg views; best engagement: Tiktok 9,522 avg likes

Top Brand Affinities

Live Nation

Score: 20.73

DC Shoes

Score: 10.78

Coors

Score: 7.67

Volcom

Score: 6.37

Bud Light

Score: 5.94

Jameson

Score: 5.54

Hot Topic

Score: 5.26

Pacific Northwest Wonderland

Score: 4.66

Hurley

Score: 4.50

Margaritaville

Score: 4.39

Nixon

Score: 4.08

Columbia Pictures

Score: 4.01

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Top Brand Affinities

Brand	Category	Score
Live Nation		20.73
DC Shoes		10.78
Coors		7.67
Volcom		6.37
Bud Light		5.94
Jameson		5.54
Hot Topic		5.26
Pacific Northwest Wonderland		4.66
Hurley		4.50
Margaritaville		4.39
Nixon		4.08
Columbia Pictures		4.01
Verizon		3.93
Vans		3.86
Budweiser		3.66
Taco Bell		3.60
GMC		3.59
Fallout		3.45
Billabong		3.43
Lollapalooza		3.41
Harley-Davidson		3.32
NHL		3.30
Dr. Martens		3.29
Nickelodeon		3.24
Comedy Central		3.21
Monster Beverage		3.20
ESPN		3.09
Urban Outfitters		3.02
Busch		2.92
Cadillac		2.86
NFL		2.81
Coachella		2.71
Chrysler		2.66
Los Angeles Lakers		2.63
Spotify Music		2.55
WWE		2.50
UFC		2.44
Jack Daniels		2.35
SoundCloud		2.34
Paramount Pictures		2.32
Jeep		2.23
MTV		2.22
Walmart		2.19
Beats Electronics		2.16
Nintendo		2.15
Guinness		2.14
Kodak		2.12
Chevrolet		2.07
AMC		2.05
Chipotle Mexican Grill		2.02