Sub-Radio
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,406,228
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:52 UTC
Genres
Biography
In 2020, Sub-Radio released the EP Thoughts Lights Colors Sounds produced by Andrew Maury and engaged in a successful "virtual tour" during the pandemic, reaching over 20 million viewers. Signing with indie label Th3rd Brain in 2022, they announced upcoming US tour dates in support of new music, further solidifying their global fanbase.
Sub-Radio keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily male (66%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 7,942 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Verizon, Amazon Music, Pro Tools supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,406,228 · Engagements 3,983 · Rate 0.3% Posts 2,288 · Views 15,198 · Avg Likes 3,918 · Avg Comments 123 · Avg Views 15,198 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 34% 35-44: 11% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (34%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (10%) CANADA (6%) AUSTRALIA (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (10%), CANADA (6%) |
| Platform Engagement | Instagram: 2,497 avg likes/post · Tiktok: 7,256 avg views/post · Youtube: 7,942 avg views/post | Best reach: Youtube 7,942 avg views; best engagement: Instagram 2,497 avg likes |
Top Brand Affinities
Verizon
Amazon Music
Pro Tools
Square Enix
Delta
RedBubble
Bethesda Softworks
iHeartRadio Music Awards
Ableton
Hot Topic
NBC
Taco Bell
| Brand | Category | Score |
|---|---|---|
| Verizon | 17.29 | |
| Amazon Music | 11.60 | |
| Pro Tools | 10.91 | |
| Square Enix | 9.35 | |
| Delta | 8.90 | |
| RedBubble | 8.90 | |
| Bethesda Softworks | 8.83 | |
| iHeartRadio Music Awards | 7.79 | |
| Ableton | 7.14 | |
| Hot Topic | 6.88 | |
| NBC | 6.88 | |
| Taco Bell | 6.83 | |
| Publix | 6.28 | |
| Spotify Music | 6.27 | |
| Kickstarter | 6.26 | |
| Wilton | 5.64 | |
| Pfizer | 5.45 | |
| Pacific Northwest Wonderland | 5.24 | |
| Showtime | 5.18 | |
| Margaritaville | 5.16 | |
| Kroger | 5.15 | |
| Walgreens | 5.05 | |
| Power Rangers | 4.95 | |
| Columbia Pictures | 4.92 | |
| Nickelodeon | 4.64 | |
| Coors | 4.54 | |
| Busch | 4.44 | |
| BarkBox | 4.07 | |
| Lollapalooza | 4.03 | |
| Fallout | 4.00 | |
| Pokemon Go | 3.84 | |
| Guinness | 3.81 | |
| Lush | 3.75 | |
| PetSmart | 3.73 | |
| BBC | 3.65 | |
| Final Fantasy | 3.53 | |
| Prismacolor | 3.53 | |
| Oculus | 3.52 | |
| Gatorade | 3.45 | |
| The Witcher | 3.44 | |
| SoundCloud | 3.43 | |
| Paramount Pictures | 3.40 | |
| Chipotle Mexican Grill | 3.39 | |
| ESPN | 3.27 | |
| Target | 3.25 | |
| Activision Blizzard | 3.09 | |
| Nintendo | 3.05 | |
| Martini | 3.04 | |
| Pixar | 3.01 | |
| NHL | 2.98 |
Official Profiles
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LoginArtist: Sub-Radio
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
