Stu Larsen

Stu Larsen — pop artist from AU.

Stu Larsen, the Australian singer-songwriter known for his wanderlust spirit and talent for blending storytelling with melody, burst onto the music scene in…

Influence: 52.60% Fanbase: 31.60% Trending: 63.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 13.04% • Very Strong

As of 2025-09-08

51,304

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:41 UTC

Genres

popindiecousticaindie poppopbluesstomp and hollerfolk & traditionalindie folkindie anthem-folksinger/songwriter

Biography

Stu Larsen, the Australian singer-songwriter known for his wanderlust spirit and talent for blending storytelling with melody, burst onto the music scene in 2014 with his debut album "Vagabond." Growing up in a small rural town in Queensland, Larsen's desire to authentically experience the world led him to embrace a nomadic lifestyle, which has heavily influenced his subsequent releases such as "Resolute" and "Marigold." Currently, he is immersed in his ambitious project "Solitude," creating 12 songs over 12 months in 12 different locations.

Fans of artists like Hollow Coves, Roo Panes, The Paper Kites, Charlie Cunningham, Harrison Storm, and Bear's Den will appreciate Stu Larsen's congenial folk-pop sound that celebrates the beauty of music and travel.

Top Brand Affinities

Report Date: 2025-09-08

Stu Larsen cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, AUSTRALIA, UNITED KINGDOM. A male-leaning (53%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 804 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Vegemite, Aeropress, Qantas, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stu Larsen score 0.60% — Low bucket.

Brand: VegemiteBrand: AeropressBrand: Qantas

Followers:51,304

Engagements:309

Rate:0.6%

Posts:2,292

Avg Likes:307

Avg Comments:9

Avg Views:1,236

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,304 · Engagements 309 · Rate 0.6% Posts 2,292 · Views 1,236 · Avg Likes 307 · Avg Comments 9 · Avg Views 1,236	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 34% 35-44: 9% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (34%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (14%) AUSTRALIA (8%) UNITED KINGDOM (8%) ITALY (7%) BRAZIL (6%)	Top regions: UNITED STATES (14%), AUSTRALIA (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 269 avg likes/post · Tiktok: 432 avg views/post · Youtube: 804 avg views/post	Best reach: Youtube 804 avg views; best engagement: Instagram 269 avg likes

Top Brand Affinities

Vegemite

Score: 13.04

Aeropress

Score: 11.95

Qantas

Score: 11.54

Kmart

Score: 8.63

New Line Cinema

Score: 8.17

Amazon Music

Score: 7.24

Pro Tools

Score: 7.13

Lollapalooza

Score: 6.54

Spotify Music

Score: 4.83

Ableton

Score: 4.72

Movistar

Score: 4.57

Polaroid

Score: 4.17

Brand	Category	Score
Vegemite		13.04
Aeropress		11.95
Qantas		11.54
Kmart		8.63
New Line Cinema		8.17
Amazon Music		7.24
Pro Tools		7.13
Lollapalooza		6.54
Spotify Music		4.83
Ableton		4.72
Movistar		4.57
Polaroid		4.17
Kodak		4.05
Guinness		3.98
Fujifilm		3.85
Billabong		3.81
Leica		3.75
Dr. Martens		3.67
Airbnb		3.56
A Game of Tones		3.54
Summit Entertainment		3.46
Aperol		3.41
Geocaching		3.22
NBC		3.18
Showtime		3.10
Sunnies Studios		3.07
BBC		3.03
Olympus		2.97
National Geographic		2.67
Cafecito		2.36
The North Face		2.34
Mulberry		2.30
Paramount Pictures		2.23
Lululemon Athletica		2.22
Nikon		2.17
SoundCloud		2.14
ASOS		2.07
GoPro		2.07
Lush		2.04
HBO		2.02
Canon		1.95
Budweiser		1.95
Tinder		1.95
McLaren		1.83
Warner Bros		1.78
Universal		1.77
Travelgram		1.76
Fiat		1.74
Primark		1.74
Vans		1.66