Stromae

Stromae — pop artist from BE.

Paul Van Haver, known professionally as Stromae, is a multi-talented Belgian artist, writer, performer, producer, designer, and director. In 2009, he…

Influence: 75.22% Fanbase: 71.45% Trending: 77.11% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 18.78% • Very Strong

As of 2025-09-27

11,095,362

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:49:17 UTC

Genres

poppopfrench popbelgian popmainstream popelectronicdanceg-house

Biography

Paul Van Haver, known professionally as Stromae, is a multi-talented Belgian artist, writer, performer, producer, designer, and director. In 2009, he established his own label, "Mosaert," in collaboration with creative director Luc Van Haver, to release his debut album "Cheese." Stromae's commitment to artistic independence led his label to oversee all aspects of his music production, including artistic direction, stage design, visuals, music videos, and costumes.

In 2012, Stromae's encounter with Belgian fashion designer Coralie Barbier influenced his distinctive style. His second album, "Racine Carrée," released in 2014, achieved remarkable success, selling 5 million copies worldwide and garnering one billion views on YouTube for its music videos. Over three years, Stromae performed 209 live concerts across Europe, North America, South America, and Africa, drawing an audience of over 1.7 million. In 2014, inspired by his stage costumes, Stromae and his team launched a clothing line under the Mosaert brand. After an eight-year hiatus, Stromae returned in 2022 with his third studio album, "Multitude," composed and produced by Mosaert. Currently, he is touring Europe and the US with his "Multitude Tour."

Top Brand Affinities

Report Date: 2025-09-27

Stromae cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, UNITED STATES, RUSSIA. A heavily male (60%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 494,700 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Accor Hotels, Efteling, KARL LAGERFELD, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stromae score 0.73% — Low bucket.

Brand: Accor HotelsBrand: EftelingBrand: KARL LAGERFELD

Followers:11,095,362

Engagements:80,516

Rate:0.7%

Posts:381

Avg Likes:77,766

Avg Comments:1,831

Avg Views:603,495

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,095,362 · Engagements 80,516 · Rate 0.7% Posts 381 · Views 603,495 · Avg Likes 77,766 · Avg Comments 1,831 · Avg Views 603,495	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 35-44: 6% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	FRANCE (16%) UNITED STATES (8%) RUSSIA (7%) MOROCCO (6%) BRAZIL (4%)	Top regions: FRANCE (16%), UNITED STATES (8%), RUSSIA (7%)
Platform Engagement	Instagram: 48,248 avg likes/post · Tiktok: 494,700 avg views/post · Youtube: 108,795 avg views/post	Best reach: Tiktok 494,700 avg views; best engagement: Instagram 48,248 avg likes

Top Brand Affinities

Accor Hotels

Score: 18.78

Efteling

Score: 5.81

KARL LAGERFELD

Score: 5.80

Longchamp

Score: 4.75

Garnier

Score: 4.71

Ableton

Score: 4.24

Summit Entertainment

Score: 4.19

Dr. Martens

Score: 3.34

NBC

Score: 3.25

Tomorrowland

Score: 3.22

UEFA

Score: 3.17

Montblanc

Score: 3.09

Brand	Category	Score
Accor Hotels		18.78
Efteling		5.81
KARL LAGERFELD		5.80
Longchamp		4.75
Garnier		4.71
Ableton		4.24
Summit Entertainment		4.19
Dr. Martens		3.34
NBC		3.25
Tomorrowland		3.22
UEFA		3.17
Montblanc		3.09
Citroen		3.06
Carrefour		2.91
Primark		2.88
MTV		2.79
Pull&Bear		2.74
Lollapalooza		2.74
Sephora		2.74
ASOS		2.72
Polaroid		2.64
Vogue		2.55
Kodak		2.45
Lacoste		2.45
Yves Saint Laurent		2.42
Ray-Ban		2.41
Bershka		2.38
Fila		2.36
Coachella		2.31
Versace		2.10
Aperol		2.08
Fiat		2.07
Dolce & Gabbana		2.06
Peugeot		2.02
Levi's		1.95
BBC		1.94
Bellagio		1.93
GIVENCHY		1.92
League of Legends		1.88
Tarte Cosmetics		1.87
HBO		1.81
H&M		1.80
FIFA		1.74
Christian Dior		1.70
Coca-Cola		1.70
SoundCloud		1.69
The North Face		1.68
Armani		1.66
Universal		1.64
Showtime		1.63