Story Untold

Story Untold

Country: CA

Influence: 51.12% Fanbase: 29.75% Trending: 61.81% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 63.74% • Very Strong

As of 2025-09-10

57,882

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 12:48:27 UTC

Genres

rockrockpop rockelectronicpixiepunkpop punkcanadian pop punk

Biography

Hailing from Montreal, Canada, Story Untold is a genre-blurring duo encompassing elements of emo-rock, pop, and alternative music. With extensive travel experience across the US and Europe, including performances at renowned events like Vans Warped Tour and Slam Dunk Festival, the duo is known for pushing musical boundaries. Recently, Story Untold has shifted towards a rock-alternative sound, drawing inspiration from bands like Bring Me The Horizon, Linkin Park, nothing,nowhere., and Waterparks. Their latest single 'ATTENTION BY DESIGN' showcases this new direction and is available for streaming worldwide.

Story Untold Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Story Untold builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, CANADA, UNITED KINGDOM. With a male-leaning (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (5,028 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Arctic Fox hair Color, Hot Topic point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Story Untold score 1.12%Moderate bucket.
Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Hot Topic
Followers:57,882
Engagements:651
Rate:1.1%
Posts:243
Views:5,028
Avg Likes:644
Avg Comments:31
Avg Views:5,028

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 57,882 · Engagements 651 · Rate 1.1%
Posts 243 · Views 5,028 · Avg Likes 644 · Avg Comments 31 · Avg Views 5,028
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 28%
13-17: 7%
35-44: 3%
Largest: 18-24 (61%); next: 25-34 (28%)
Gender Split Female: 45%
Male: 55%
Non-binary/Other: 0%
Skews male (55%)
Top Countries UNITED STATES (26%)
CANADA (7%)
UNITED KINGDOM (5%)
INDONESIA (5%)
PHILIPPINES (5%)
Top regions: UNITED STATES (26%), CANADA (7%), UNITED KINGDOM (5%)
Platform Engagement Instagram: 480 avg likes/post · Youtube: 5,028 avg views/post Best reach: Youtube 5,028 avg views; best engagement: Instagram 480 avg likes

Top Brand Affinities

Impericon
Score: 63.74
Arctic Fox hair Color
Score: 31.66
Hot Topic
Score: 28.96
Trancefamily
Score: 19.99
Pioneer
Score: 13.65
Mixcloud
Score: 12.08
Tomorrowland
Score: 10.69
Amazon Music
Score: 8.62
Ableton
Score: 7.51
Tim Hortons
Score: 7.22
Efteling
Score: 6.67
Lime Crime
Score: 6.44
Brand Category Score
Impericon 63.74
Arctic Fox hair Color 31.66
Hot Topic 28.96
Trancefamily 19.99
Pioneer 13.65
Mixcloud 12.08
Tomorrowland 10.69
Amazon Music 8.62
Ableton 7.51
Tim Hortons 7.22
Efteling 6.67
Lime Crime 6.44
Vans 5.68
Dr. Martens 5.14
Taco Bell 5.12
RAZER 4.64
iHeartRadio Music Awards 4.63
Monster Beverage 4.43
Bandai Namco 4.41
Resident Evil 4.10
Spotify Music 4.08
Pokemon Go 3.88
AMC 3.72
NHL 3.62
Cartoon Network 3.61
Budweiser 3.56
Final Fantasy 3.54
Polaroid 3.53
Urban Outfitters 3.50
Showtime 3.50
Lollapalooza 3.42
Lush 3.27
The Witcher 3.22
NYX Cosmetics 3.21
Urban Decay Cosmetics 3.06
Columbia Pictures 3.04
Paramount Pictures 3.04
Converse 2.95
Jack Daniels 2.83
Walmart 2.80
MTV 2.75
Nintendo 2.74
Pokemon 2.73
Gundam 2.66
BBC 2.66
Busch 2.57
Too Faced Cosmetics 2.54
Star Wars 2.53
Universal 2.41
League of Legends 2.36

Official Profiles

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Artist: Story Untold

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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