Stornoway

Stornoway — pop artist from GB.

Hailing from England and drawing inspiration from the Isle of Lewis in Scotland, Stornoway captivated audiences with their clever pop songwriting and folk-pop…

Influence: 52.60% Fanbase: 31.62% Trending: 63.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Waitrose • 39.11% • Very Strong

As of 2025-09-09

12,661

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:57 UTC

Genres

popoxford indiealternativealternativeindie rock

Biography

Hailing from England and drawing inspiration from the Isle of Lewis in Scotland, Stornoway captivated audiences with their clever pop songwriting and folk-pop sound. The band's debut album, Beachcomber's Windowsill, reached number 14 on the U.K. Albums chart in 2010, leading to subsequent albums that incorporated psychedelic and Baroque pop elements. After disbanding in 2016, Stornoway reunited in 2022 for festival performances and released their fourth studio album, Dig the Mountain!, in 2023.

Formed by members who met at Oxford University, Stornoway's lineup includes an ornithologist and a Russian translator, contributing to their diverse musical influences. The band's early singles, such as "Zorbing" and "The Good Fish Guide," showcased their jangly acoustic sound and commitment to environmental causes. With a discography that includes releases on labels like 4AD and Cooking Vinyl, Stornoway continued to evolve their folk-pop sound before regrouping in 2022 for new music and festival appearances, culminating in the release of Dig the Mountain! produced by Mike Lindsay in 2023.

Top Brand Affinities

Report Date: 2025-09-09

Stornoway commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (588 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Waitrose, Tate Modern, Vauxhall points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stornoway score 1.30% — Moderate bucket.

Brand: WaitroseBrand: Tate ModernBrand: Vauxhall

Followers:12,661

Engagements:165

Rate:1.3%

Posts:1,088

Avg Likes:164

Avg Comments:6

Avg Views:588

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,661 · Engagements 165 · Rate 1.3% Posts 1,088 · Views 588 · Avg Likes 164 · Avg Comments 6 · Avg Views 588	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 33% 35-44: 13% 45-64: 10%	Largest: 18-24 (40%); next: 25-34 (33%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED KINGDOM (42%) UNITED STATES (14%) FRANCE (3%) NETHERLANDS (3%) BRAZIL (2%)	Top regions: UNITED KINGDOM (42%), UNITED STATES (14%), FRANCE (3%)
Platform Engagement	Instagram: 139 avg likes/post · Youtube: 588 avg views/post	Best reach: Youtube 588 avg views; best engagement: Instagram 139 avg likes

Top Brand Affinities

Waitrose

Score: 39.11

Tate Modern

Score: 29.16

Vauxhall

Score: 15.92

Eurostar

Score: 14.78

ASDA

Score: 13.82

Morrisons

Score: 13.29

Sainsbury's

Score: 13.06

BBC

Score: 8.78

Tesco

Score: 8.29

Marks & Spencer

Score: 7.83

Guinness

Score: 7.79

Showtime

Score: 7.79

Brand	Category	Score
Waitrose		39.11
Tate Modern		29.16
Vauxhall		15.92
Eurostar		14.78
ASDA		13.82
Morrisons		13.29
Sainsbury's		13.06
BBC		8.78
Tesco		8.29
Marks & Spencer		7.83
Guinness		7.79
Showtime		7.79
Selfridges		7.02
Amstel		6.41
New Line Cinema		6.26
Lush		5.71
Ableton		5.70
Sunnies Studios		5.64
Haribo		5.20
Aperol		5.05
Cadbury		4.90
Urban Outfitters		4.90
Dr. Martens		4.89
Pacific Northwest Wonderland		4.73
Tinder		4.61
Pilsner Urquell		4.61
Polaroid		4.43
Summit Entertainment		4.05
Columbia Pictures		3.98
The Olympic Games		3.95
Spotify Music		3.84
Airbnb		3.81
Kodak		3.74
Smirnoff		3.72
Leica		3.69
Bethesda Softworks		3.69
Heinz		3.62
ASOS		3.59
Harrods		3.41
Emporium		3.40
Geocaching		3.36
Topshop		3.32
Lollapalooza		3.30
Olympus		3.19
HBO		3.01
Primark		2.63
Lego		2.62
Warner Bros		2.59
A Game of Tones		2.57
Baileys		2.43