Stone Sour Brand Affinity ranks highest Impericon at 62.87% . Very Strong. Score DMDB 69.04% | Fanbase 65.19%

Stone Sour — rock artist from US.

Corey Taylor, the lead singer of Stone Sour, led the band in creating their latest album, Hydrograd, with a focus on delivering a diverse rock playlist. The…

Stone Sour

Recognizable

Country: US | Artist ID: 11e81bbe-3ff9-7006-843a-a0369fe50396

Find Artist

Genres

rockrockpost-grungerap rockhard rockmetalalternative metalnu metalheavy metal

Influential: 69.04% Fanbase: 65.19% Trending: 70.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 62.87% • Very Strong

As of 2025-09-10

1,557,206

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.04% | Fanbase 65.19% | Trending 70.97% | CAREER STAGE: MAINSTREAM

Biography

Corey Taylor, the lead singer of Stone Sour, led the band in creating their latest album, Hydrograd, with a focus on delivering a diverse rock playlist. The band's previous albums have collectively sold over two million copies and garnered nine Top Ten Mainstream Rock singles, including certified gold and platinum hits like "Bother" and "Through Glass," earning them three Grammy nominations. With Taylor, guitarists Josh Rand and Christian Martucci, bassist Johny Chow, and drummer Roy Mayorga, Stone Sour explores new musical styles on Hydrograd.

The band's approach to creating a kick-ass rock and roll album resulted in fifteen songs that showcase a range of sounds and styles, marking a significant evolution for Stone Sour. The album serves as a notable milestone in the band's career, demonstrating their growth and ability to push musical boundaries.

Report Date: 2025-09-10

Stone Sour is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, GERMANY. The audience is heavily male (73%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (37,183 avg views per post); Instagram builds the community layer. Affinity data highlights Impericon, Ampeg, Capcom, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stone Sour score 0.19% — Low bucket.

Brand: ImpericonBrand: AmpegBrand: Capcom

Followers:1,557,206

Engagements:2,933

Rate:0.2%

Posts:1,120

Avg Likes:2,901

Avg Comments:77

Avg Views:37,183

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,557,206 · Engagements 2,933 · Rate 0.2% Posts 1,120 · Views 37,183 · Avg Likes 2,901 · Avg Comments 77 · Avg Views 37,183	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 40% 35-44: 12% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (40%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (28%) BRAZIL (14%) GERMANY (4%) UNITED KINGDOM (4%) MEXICO (4%)	Top regions: UNITED STATES (28%), BRAZIL (14%), GERMANY (4%)
Platform Engagement	Instagram: 1,990 avg likes/post · Youtube: 37,183 avg views/post	Best reach: Youtube 37,183 avg views; best engagement: Instagram 1,990 avg likes

Top Brand Affinities

Impericon

Score: 62.87

Ampeg

Score: 23.03

Capcom

Score: 8.33

Amazon Music

Score: 8.09

God of War

Score: 7.99

Hot Topic

Score: 6.89

The Last of Us

Score: 6.81

Resident Evil

Score: 6.74

Rockstar Games

Score: 6.10

Monster Beverage

Score: 6.07

Final Fantasy

Score: 5.81

AMC

Score: 5.67

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Top Brand Affinities

Brand	Category	Score
Impericon		62.87
Ampeg		23.03
Capcom		8.33
Amazon Music		8.09
God of War		7.99
Hot Topic		6.89
The Last of Us		6.81
Resident Evil		6.74
Rockstar Games		6.10
Monster Beverage		6.07
Final Fantasy		5.81
AMC		5.67
Mortal Kombat		5.46
Fallout		5.41
The Witcher		5.15
Power Rangers		4.85
Jack Daniels		4.75
Comedy Central		4.57
Bethesda Softworks		4.28
NHL		3.57
Star Wars		3.56
Ubisoft		3.44
WWE		3.18
Budweiser		3.11
Spotify Music		3.06
Columbia Pictures		3.03
PlayStation		3.02
Lollapalooza		2.76
Gundam		2.76
Xbox		2.72
Harley-Davidson		2.72
Lego		2.61
Nintendo		2.61
NFL		2.58
Dr. Martens		2.56
Marvel Entertainment		2.42
Nickelodeon		2.42
Warner Bros		2.40
MTV		2.39
DC Entertainment		2.37
HBO		2.35
Showtime		2.24
Pokemon Go		2.23
Marvel		2.21
Guinness		2.18
Heineken		2.12
Transformers		2.05
Vans		2.03
Paramount Pictures		2.00
Call of Duty		2.00