
Sting
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
4,252,137
Social Media Followers
05:05:12
Hours Airplay
Scores
Biography
Sting's musical career began in the mid-1970s, with his early bands Last Exit and Strontium 90 leading to the formation of The Police in 1977. The Police achieved international success with hits like "Roxanne" and "Every Breath You Take" before disbanding in 1986. Sting's solo albums, including Nothing Like the Sun and Ten Summoner's Tales, solidified his status as a versatile and influential musician. Over the years, Sting continued to explore different genres and collaborate with a wide range of artists, earning critical acclaim and maintaining a dedicated fan base.
Sting maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, RUSSIA, ITALY. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 247,900 avg views per post; Tiktok functions as the community touchpoint. Affinity with Ampeg, Sennheiser, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 4,252,137 · Engagements 27,501 · Rate 0.6% Posts 1,708 · Views 283,818 · Avg Likes 25,868 · Avg Comments 979 · Avg Views 283,818 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 38% 18-24: 26% 35-44: 20% 45-64: 13% |
Largest: 25-34 (38%); next: 18-24 (26%) |
Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
Top Countries |
UNITED STATES (15%) RUSSIA (6%) ITALY (5%) BRAZIL (5%) ARGENTINA (4%) |
Top regions: UNITED STATES (15%), RUSSIA (6%), ITALY (5%) |
Platform Engagement | Instagram: 11,365 avg likes/post · Tiktok: 247,900 avg views/post · Youtube: 35,918 avg views/post | Best reach: Tiktok 247,900 avg views; best engagement: Tiktok 13,800 avg likes |
Top Brand Affinities
Ampeg
Sennheiser
Amazon Music
Pro Tools
Ableton
iHeartRadio Music Awards
NBC
Movistar
MTV
Oculus
Columbia Pictures
Lollapalooza
Brand | Category | Score |
---|---|---|
Ampeg | 22.81 | |
Sennheiser | 12.85 | |
Amazon Music | 9.90 | |
Pro Tools | 7.60 | |
Ableton | 5.62 | |
iHeartRadio Music Awards | 5.56 | |
NBC | 5.33 | |
Movistar | 3.89 | |
MTV | 3.69 | |
Oculus | 3.68 | |
Columbia Pictures | 3.42 | |
Lollapalooza | 3.37 | |
Spotify Music | 3.32 | |
Summit Entertainment | 3.26 | |
Warner Bros | 3.06 | |
Paramount Pictures | 2.91 | |
Martini | 2.82 | |
Matrix | 2.51 | |
Aperol | 2.26 | |
Star Wars | 2.05 | |
Guinness | 2.05 | |
musical.ly | 2.04 | |
BBC | 2.04 | |
Lego | 1.98 | |
Boeing | 1.97 | |
Vogue | 1.95 | |
HBO | 1.93 | |
Snoopy And The Peanuts Gang | 1.92 | |
Cafecito | 1.85 | |
Beats Electronics | 1.85 | |
Budweiser | 1.85 | |
Ferrari | 1.85 | |
Tiffany | 1.84 | |
Yamaha | 1.83 | |
National Geographic | 1.81 | |
Fiat | 1.79 | |
Tomorrowland | 1.78 | |
Cadillac | 1.77 | |
Tesla Motors | 1.76 | |
Pixar | 1.76 | |
SoundCloud | 1.69 | |
Polaroid | 1.68 | |
Harley-Davidson | 1.67 | |
NFL | 1.64 | |
NBA | 1.63 | |
Ray-Ban | 1.60 | |
Yves Saint Laurent | 1.59 | |
The Olympic Games | 1.59 | |
Los Angeles Lakers | 1.54 | |
Universal | 1.53 |
Official Profiles
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LoginArtist: Sting
The map shows every radio station that aired Sting today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- 1. Englishman in New York — 0h 50m 7s
- 2. Dreaming — 0h 38m 32s
- 3. Fields of Gold — 0h 34m 19s
- 4. If You Love Somebody Set Them Free — 0h 28m 39s
- 5. If I Ever Lose My Faith in You — 0h 12m 9s
- 6. Desert Rose — 0h 11m 21s
- 7. Fragile — 0h 11m 5s
- 8. Brand New Day — 0h 11m 0s
- 9. Russians (live) — 0h 10m 39s
- 10. Fortress Around Your Heart — 0h 8m 53s
Total Streams (2025-09-10)
Total: 14,281,203 — Est. Royalty: $54,927.55
PLATFORM | TOTAL | ROYALTY ($) | % | |
---|---|---|---|---|
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13,467,402 | 53,869.61 | 98.07% |
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813,801 | 1,057.94 | 1.93% |
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0 | 0.00 | 0.00% |
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0 | 0.00 | 0.00% |
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0 | 0.00 | 0.00% |
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Radio Spins (2025-09-10)
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-09-10 11:30:07 | Fields of Gold | The Breeze | Auckland, NZ | 205 |
2025-09-10 11:27:18 | Morning Is Coming | WKND | Quebec City, QC, CA | 7 |
2025-09-10 11:23:25 | End of the Game | Raadio Tallinn | Tallinn, EE | 360 |
2025-09-10 11:21:23 | Fields of Gold | LFM | Lausanne, CH | 205 |
2025-09-10 11:10:18 | Dreaming | Power FM | Istanbul, TR | 155 |
2025-09-10 10:58:03 | Englishman in New York | Radio 21 | Hanover, DE | 3 |
2025-09-10 10:56:34 | Fields of Gold | ORF Ö2 Radio Niederösterreich | Sankt Pölten, AT | 177 |
2025-09-10 10:55:11 | Dreaming | KCDZ Z107.7 FM | St. Louis, MO, US | 159 |
2025-09-10 10:54:06 | Dreaming | WTOK-FM (Hot San Juan Puerto Rico 102.5 FM) | San Juan, TX, US | 161 |
2025-09-10 10:50:48 | Fields of Gold | Cidade FM (Rio de Janeiro) | Rio de Janeiro, RJ, BR | 207 |
2025-09-10 10:48:07 | It's Probably Me | RMX Radio | Guadalajara, JA, MX | 283 |
2025-09-10 10:46:56 | Undefeated Eyes | Itapema FM | Joinville, BR | 249 |
2025-09-10 10:43:51 | If You Love Somebody Set Them Free | Radio Capital | Rome, IT | 243 |
2025-09-10 10:42:46 | Englishman in New York | ORF Ö2 Radio Kärnten | Feldkirchen in Kärnten, AT | 240 |
2025-09-10 10:41:26 | Englishman in New York | Nostalgie [Vlaanderen] | Brussels, BE | 249 |
Popularity (2025-09-09)
Platform | % |
---|---|
Spotify | 74.00% |
Tidal | 78.00% |
Artist Performace Report
Streams: 17,836,755 ? 14,281,203 (-19.93%)
Estimate Royalties: $56,752.77 ? $54,927.55 (-1,825.22) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
Platform | Latest |
---|
Popularity Change (%)
Platform | 2025-09-08 | 2025-09-09 | Change |
---|---|---|---|
![]() | 74.00% | 74.00% | +0.00% |
![]() | 78.00% | 78.00% | +0.00% |
Streaming Audience Growth
Platform | 2025-09-09 | 2025-09-10 | Change |
---|---|---|---|
![]() | 814,459 | 813,801 | -658 |
![]() | 13,467,402 | 13,467,402 | +0 |
![]() | 3,544,468 | 0 | -3,544,468 |
![]() | 10,426 | 0 | -10,426 |
Radio Airplay Change (min)
Song | 2025-09-08 | 2025-09-09 | Change |
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Streams & Royalties
Metric | 2025-09-09 | 2025-09-10 | Change |
---|---|---|---|
Streams | 17,836,755 | 14,281,203 | -3,555,552 |
Royalties | $56,752.77 | $54,927.55 | -1,825.22 |