Sting
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
4,253,237
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:48:46 UTC
Genres
Biography
Sting's musical career began in the mid-1970s, with his early bands Last Exit and Strontium 90 leading to the formation of The Police in 1977. The Police achieved international success with hits like "Roxanne" and "Every Breath You Take" before disbanding in 1986. Sting's solo albums, including Nothing Like the Sun and Ten Summoner's Tales, solidified his status as a versatile and influential musician. Over the years, Sting continued to explore different genres and collaborate with a wide range of artists, earning critical acclaim and maintaining a dedicated fan base.
Sting maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, RUSSIA, ITALY. The audience leans heavily male (62%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 249,100 avg views per post; Tiktok functions as the community touchpoint. Affinity with Ampeg, Sennheiser, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,253,237 · Engagements 27,588 · Rate 0.6% Posts 1,708 · Views 285,018 · Avg Likes 25,968 · Avg Comments 983 · Avg Views 285,018 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 26% 35-44: 20% 45-64: 13% |
Largest: 25-34 (38%); next: 18-24 (26%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (15%) RUSSIA (6%) ITALY (5%) BRAZIL (5%) ARGENTINA (4%) |
Top regions: UNITED STATES (15%), RUSSIA (6%), ITALY (5%) |
| Platform Engagement | Instagram: 11,365 avg likes/post · Tiktok: 249,100 avg views/post · Youtube: 35,918 avg views/post | Best reach: Tiktok 249,100 avg views; best engagement: Tiktok 13,900 avg likes |
Top Brand Affinities
Ampeg
Sennheiser
Amazon Music
Pro Tools
Ableton
iHeartRadio Music Awards
NBC
Movistar
MTV
Oculus
Columbia Pictures
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Ampeg | 22.81 | |
| Sennheiser | 12.85 | |
| Amazon Music | 9.90 | |
| Pro Tools | 7.60 | |
| Ableton | 5.62 | |
| iHeartRadio Music Awards | 5.56 | |
| NBC | 5.33 | |
| Movistar | 3.89 | |
| MTV | 3.69 | |
| Oculus | 3.68 | |
| Columbia Pictures | 3.42 | |
| Lollapalooza | 3.37 | |
| Spotify Music | 3.32 | |
| Summit Entertainment | 3.26 | |
| Warner Bros | 3.06 | |
| Paramount Pictures | 2.91 | |
| Martini | 2.82 | |
| Matrix | 2.51 | |
| Aperol | 2.26 | |
| Star Wars | 2.05 | |
| Guinness | 2.05 | |
| musical.ly | 2.04 | |
| BBC | 2.04 | |
| Lego | 1.98 | |
| Boeing | 1.97 | |
| Vogue | 1.95 | |
| HBO | 1.93 | |
| Snoopy And The Peanuts Gang | 1.92 | |
| Cafecito | 1.85 | |
| Beats Electronics | 1.85 | |
| Budweiser | 1.85 | |
| Ferrari | 1.85 | |
| Tiffany | 1.84 | |
| Yamaha | 1.83 | |
| National Geographic | 1.81 | |
| Fiat | 1.79 | |
| Tomorrowland | 1.78 | |
| Cadillac | 1.77 | |
| Tesla Motors | 1.76 | |
| Pixar | 1.76 | |
| SoundCloud | 1.69 | |
| Polaroid | 1.68 | |
| Harley-Davidson | 1.67 | |
| NFL | 1.64 | |
| NBA | 1.63 | |
| Ray-Ban | 1.60 | |
| Yves Saint Laurent | 1.59 | |
| The Olympic Games | 1.59 | |
| Los Angeles Lakers | 1.54 | |
| Universal | 1.53 |
Official Profiles
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LoginArtist: Sting
The map shows every radio station that aired Sting today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 18,233,393
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
13,645,257 | 74.84% |
| [+] |
Yandex |
3,798,885 | 20.83% |
| [+] |
Pandora |
778,675 | 4.27% |
| [+] |
Audiomack |
10,576 | 0.06% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-19 04:00 UTC | Sting, Insula Orchestra | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-20 04:00 UTC | Sting, Insula Orchestra | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-21 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-21 23:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-22 23:30 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-25 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-26 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-27 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-28 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-02-28 23:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-03-01 23:30 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-03-04 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-03-05 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-03-06 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-03-07 04:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-03-07 23:00 UTC | Sting | La Seine Musicale | Boulogne-Billancourt, France | |
| 2026-04-11 03:00 UTC | Sting, Billy Joel | Carrier Dome, Syracuse University | City of Syracuse, United States |
