Stick Figure

Stick Figure

Country: US

Influence: 66.42% Fanbase: 56.93% Trending: 71.17% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Weedmaps • 25.64% • Very Strong

As of 2025-09-11

1,629,758

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 10:02:57 UTC

Genres

reggaereggaereggae fusionroots reggaedub

Biography

Stick Figure, led by Scott Woodruff, has redefined American reggae with their latest album, Wisdom. The self-produced record, released on September 9th, 2022, is a continuation of Stick Figure's distinctive sound crafted at Great Stone Studios in Oakland, CA. Following the success of their seventh album, Wisdom delves into themes of searching for meaning, embracing mistakes, and finding joy in life's simple pleasures. It serves as a reminder to cherish each moment and find solace in both the light and dark times, leaving a lasting impact on listeners long after the music ends.

Stick Figure Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Stick Figure is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (29,821 avg views per post); Instagram builds the community layer. Affinity data highlights Weedmaps, Live Nation, Coors, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Stick Figure score 0.74%Low bucket.
Brand: WeedmapsBrand: Live NationBrand: Coors
Followers:1,629,758
Engagements:22,854
Rate:1.4%
Posts:3,563
Views:124,521
Avg Likes:21,443
Avg Comments:383
Avg Views:124,521

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,629,758 · Engagements 22,854 · Rate 1.4%
Posts 3,563 · Views 124,521 · Avg Likes 21,443 · Avg Comments 383 · Avg Views 124,521
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
18-24: 36%
35-44: 15%
45-64: 7%
Largest: 25-34 (39%); next: 18-24 (36%)
Gender Split Female: 26%
Male: 74%
Non-binary/Other: 0%
Skews male (74%)
Top Countries UNITED STATES (39%)
BRAZIL (10%)
INDONESIA (4%)
GERMANY (3%)
CANADA (3%)
Top regions: UNITED STATES (39%), BRAZIL (10%), INDONESIA (4%)
Platform Engagement Instagram: 9,256 avg likes/post · Youtube: 29,821 avg views/post Best reach: Youtube 29,821 avg views; best engagement: Instagram 9,256 avg likes

Top Brand Affinities

Weedmaps
Score: 25.64
Live Nation
Score: 20.98
Coors
Score: 9.63
Pacific Northwest Wonderland
Score: 8.21
Bud Light
Score: 7.85
Volcom
Score: 6.32
MamaBear
Score: 6.25
NHL
Score: 5.59
Margaritaville
Score: 5.29
Gillette
Score: 5.08
Nixon
Score: 4.82
Billabong
Score: 4.34
Brand Category Score
Weedmaps 25.64
Live Nation 20.98
Coors 9.63
Pacific Northwest Wonderland 8.21
Bud Light 7.85
Volcom 6.32
MamaBear 6.25
NHL 5.59
Margaritaville 5.29
Gillette 5.08
Nixon 4.82
Billabong 4.34
The Home Depot 4.32
ESPN 4.26
Hurley 3.99
Jeep 3.87
Coachella 3.68
Verizon 3.61
Gatorade 3.56
Busch 3.47
Budweiser 3.45
Cadillac 3.28
GoPro 3.25
GMC 3.18
NFL 3.17
Carhartt 3.16
Monster Beverage 3.15
Acura 3.13
Subaru 2.97
Vans 2.92
Lollapalooza 2.84
NBC 2.80
Comedy Central 2.73
Los Angeles Lakers 2.55
Guinness 2.50
Chipotle Mexican Grill 2.45
Babybump 2.38
Paramount Pictures 2.35
Scion 2.32
Spotify Music 2.30
Lululemon Athletica 2.30
The North Face 2.29
Oakley 2.26
Costco 2.25
Harley-Davidson 2.25
SoundCloud 2.23
MTV 2.23
UFC 2.21
LEGOLAND 2.21
WWE 2.21

Official Profiles

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Artist: Stick Figure

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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