Steven Tyler
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,851,786
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-29 10:11:20 UTC
Genres
Biography
Throughout the years, Tyler solidified his status as a rock icon, influencing a new generation of musicians. Aerosmith's journey included a Rock & Roll Hall of Fame induction, high-profile performances, and collaborations with artists like Santana. Tyler's diverse career also saw him as a judge on American Idol and a solo artist. In 2015, he released his debut solo country album, showcasing his versatility as an artist.
Steven Tyler is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is male-leaning (51%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (542,771 avg views per post); Instagram builds the community layer. Affinity data highlights Barbie, iHeartRadio Music Awards, Movistar, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,851,786 · Engagements 62,806 · Rate 2.2% Posts 912 · Views 542,771 · Avg Likes 62,429 · Avg Comments 1,463 · Avg Views 542,771 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 18-24: 34% 35-44: 16% 45-64: 10% |
Largest: 25-34 (36%); next: 18-24 (34%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (20%) INDONESIA (5%) MEXICO (4%) CANADA (3%) |
Top regions: UNITED STATES (28%), BRAZIL (20%), INDONESIA (5%) |
| Platform Engagement | Instagram: 58,482 avg likes/post · Youtube: 542,771 avg views/post | Best reach: Youtube 542,771 avg views; best engagement: Instagram 58,482 avg likes |
Top Brand Affinities
Barbie
iHeartRadio Music Awards
Movistar
Lollapalooza
NBC
Columbia Pictures
Pfizer
AMC
Monster Beverage
Dr. Martens
Jack Daniels
NHL
| Brand | Category | Score |
|---|---|---|
| Barbie | 7.73 | |
| iHeartRadio Music Awards | 4.69 | |
| Movistar | 4.14 | |
| Lollapalooza | 4.05 | |
| NBC | 3.64 | |
| Columbia Pictures | 3.57 | |
| Pfizer | 3.46 | |
| AMC | 3.06 | |
| Monster Beverage | 2.97 | |
| Dr. Martens | 2.95 | |
| Jack Daniels | 2.91 | |
| NHL | 2.64 | |
| Budweiser | 2.51 | |
| Christian Louboutin | 2.44 | |
| Martini | 2.43 | |
| Paramount Pictures | 2.41 | |
| Universal | 2.37 | |
| Harley-Davidson | 2.36 | |
| Star Wars | 2.34 | |
| TOM FORD | 2.33 | |
| MTV | 2.31 | |
| Baileys | 2.29 | |
| Matrix | 2.28 | |
| Sunnies Studios | 2.28 | |
| Showtime | 2.24 | |
| Pixar | 2.17 | |
| Dolce & Gabbana | 2.17 | |
| Snoopy And The Peanuts Gang | 2.13 | |
| Sephora | 2.05 | |
| HBO | 2.01 | |
| NFL | 1.99 | |
| Victoria's Secret | 1.97 | |
| Transformers | 1.97 | |
| Cafecito | 1.88 | |
| Spotify Music | 1.87 | |
| Warner Bros | 1.80 | |
| Guinness | 1.77 | |
| Lego | 1.72 | |
| Cadillac | 1.70 | |
| DC Entertainment | 1.70 | |
| WWE | 1.59 | |
| Pandora | 1.58 | |
| Oakley | 1.56 | |
| Under Armour | 1.55 | |
| Converse | 1.52 | |
| Heineken | 1.52 | |
| Netflix | 1.52 | |
| Bellagio | 1.52 | |
| Chrysler | 1.52 | |
| Guess | 1.51 |
Official Profiles
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LoginArtist: Steven Tyler
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















