Steven Malcolm

Steven Malcolm — pop artist from US.

Steven Malcolm, a rapper from Grand Rapids, Michigan, found his calling in music after attending a church service as a teenager. Inspired by the experience, he…

Influence: 50.81% Fanbase: 22.33% Trending: 65.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 16.76% • Very Strong

As of 2025-09-09

102,041

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 07:43:40 UTC

Genres

popchristian pophip-hop & raphip-hop/rapchristian trapchristian hip hopraphip hoptrap

Biography

Steven Malcolm, a rapper from Grand Rapids, Michigan, found his calling in music after attending a church service as a teenager. Inspired by the experience, he began incorporating his faith into his rap lyrics, leading to the release of his debut album through Word Entertainment. Blending his message-based approach with commercial rap production and reggae influences, Malcolm's music showcases his Jamaican roots and unique sound. His albums, including Steven Malcolm (2017) and The Second City (2019), have garnered critical acclaim and chart success in the Christian music scene.

Malcolm's journey in music began with a mixtape and self-released album before signing with Word Entertainment's hip-hop imprint, 4 Against 5. His breakout hit, "Party in the Hills," featuring Andy Mineo and Hollyn, propelled him onto streaming charts and earned him multiple Dove Award nominations. Known for his introspective and socially conscious lyrics, Malcolm has established himself as an up-and-coming artist to watch in the rap scene. With a growing fan base and a dynamic blend of faith-based messaging and contemporary rap production, Steven Malcolm continues to make waves in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Steven Malcolm connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, CANADA. With a heavily male (56%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,557 avg views per post; Instagram adds dependable engagement depth. Overlap with Amazon Music, Chick-fil-A, Pro Tools highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Steven Malcolm moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steven Malcolm score 0.28% — Low bucket.

Brand: Amazon MusicBrand: Chick-fil-ABrand: Pro Tools

Followers:102,041

Engagements:284

Rate:0.3%

Posts:1,065

Avg Likes:278

Avg Comments:14

Avg Views:1,557

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,041 · Engagements 284 · Rate 0.3% Posts 1,065 · Views 1,557 · Avg Likes 278 · Avg Comments 14 · Avg Views 1,557	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 9% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (62%) BRAZIL (7%) CANADA (2%) KENYA (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (62%), BRAZIL (7%), CANADA (2%)
Platform Engagement	Instagram: 220 avg likes/post · Youtube: 1,557 avg views/post	Best reach: Youtube 1,557 avg views; best engagement: Instagram 220 avg likes

Top Brand Affinities

Amazon Music

Score: 16.76

Chick-fil-A

Score: 13.12

Pro Tools

Score: 13.04

SoundCloud

Score: 9.40

Ableton

Score: 9.35

iHeartRadio Music Awards

Score: 9.01

Spotify Music

Score: 7.33

ESPN

Score: 7.19

Beats Electronics

Score: 7.18

Champion

Score: 5.78

Kroger

Score: 5.55

Verizon

Score: 4.65

Brand	Category	Score
Amazon Music		16.76
Chick-fil-A		13.12
Pro Tools		13.04
SoundCloud		9.40
Ableton		9.35
iHeartRadio Music Awards		9.01
Spotify Music		7.33
ESPN		7.19
Beats Electronics		7.18
Champion		5.78
Kroger		5.55
Verizon		4.65
NBC		4.47
Taco Bell		4.47
NFL		4.40
Urban Outfitters		4.08
Amway		3.89
Los Angeles Lakers		3.88
Walmart		3.83
NBA		3.76
OLD NAVY		3.49
Target		3.48
Busch		3.33
MTV		3.30
Sneakerhead		3.08
WWE		2.98
FashionNova		2.88
Barber Shop Connect		2.88
Forever 21		2.66
Nickelodeon		2.55
Carhartt		2.51
Under Armour		2.38
Philips		2.31
Timberland		2.18
Amazon		2.17
GAP		2.08
Showtime		2.08
Dr. Martens		2.08
ASOS		2.07
Paramount Pictures		2.07
Kodak		2.05
Pandora		2.00
Adobe		2.00
musical.ly		1.92
shein		1.92
Pixar		1.88
Sony		1.83
Transformers		1.80
Vans		1.78
Call of Duty		1.78