Steven G

Steven G — hip-hop & rap artist from US.

Hailing from Crenshaw, STEVEN G burst onto the music scene in 2017 with a powerful freestyle during the #SleepWalkinChallenge initiated by Mozzy. Drawing…

Influence: 49.93% Fanbase: 17.99% Trending: 65.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 21.03% • Very Strong

As of 2025-09-09

207,813

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:26 UTC

Genres

hip-hop & raphip-hop/rapwestcoast flowcontemporary hip hophip hop

Biography

Hailing from Crenshaw, STEVEN G burst onto the music scene in 2017 with a powerful freestyle during the #SleepWalkinChallenge initiated by Mozzy. Drawing inspiration from classic artists like Michael Jackson and Alicia Keys, Steven G combines soulful melodies with a rhythmic rap style, pushing the boundaries of traditional Cali music. Working closely with 1500 or Nothin in LA, Steven G's hit single "HANDCUFFS" exemplifies his innovative "New LA" sound, emphasizing his motto "SHOW GREAT" and symbolized by his red balloon logo, signifying his upward trajectory in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Steven G has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, MEXICO, UNITED KINGDOM. A heavily female (77%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 4,117 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with True Religion, FashionNova, Benihana signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steven G score 1.98% — Moderate bucket.

Brand: True ReligionBrand: FashionNovaBrand: Benihana

Followers:207,813

Engagements:4,117

Rate:2.0%

Posts:198

Avg Likes:4,117

Avg Comments:114

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 207,813 · Engagements 4,117 · Rate 2.0% Posts 198 · Views 0 · Avg Likes 4,117 · Avg Comments 114 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 54% 18-24: 31% 35-44: 8% 13-17: 6%	Largest: 25-34 (54%); next: 18-24 (31%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (96%) MEXICO (0%) UNITED KINGDOM (0%) BAHAMAS (0%) INDIA (0%)	Top regions: UNITED STATES (96%), MEXICO (0%), UNITED KINGDOM (0%)
Platform Engagement	Instagram: 4,117 avg likes/post	best engagement: Instagram 4,117 avg likes

Top Brand Affinities

True Religion

Score: 21.03

FashionNova

Score: 18.66

Benihana

Score: 11.86

Hennessy

Score: 9.93

Coach

Score: 7.36

Gerber

Score: 7.03

shein

Score: 6.23

Steve Madden

Score: 6.13

Los Angeles Lakers

Score: 5.49

Forever 21

Score: 5.44

boohoo

Score: 5.18

SoundCloud

Score: 5.13

Brand	Category	Score
True Religion		21.03
FashionNova		18.66
Benihana		11.86
Hennessy		9.93
Coach		7.36
Gerber		7.03
shein		6.23
Steve Madden		6.13
Los Angeles Lakers		5.49
Forever 21		5.44
boohoo		5.18
SoundCloud		5.13
SheInside		5.00
iHeartRadio Music Awards		4.78
Alexander McQueen		4.67
MTV		4.23
Fenty beauty		3.60
ESPN		3.35
Versace		3.24
Philips		3.06
Paramount Pictures		3.02
Barber Shop Connect		2.98
Timberland		2.88
TOM FORD		2.85
Stüssy		2.75
Balenciaga		2.71
Beats Electronics		2.71
Kodak		2.70
NBC		2.66
Marc Jacobs		2.63
Victoria's Secret		2.57
Fendi		2.48
Christian Louboutin		2.34
Polo Ralph Lauren		2.24
Coachella		2.23
Louis Vuitton		2.14
Nickelodeon		2.12
Spotify Music		2.08
NFL		2.06
Sneakerhead		2.06
NBA		2.04
GIVENCHY		2.04
New Balance		2.03
Prada		2.02
Gucci		1.99
Burberry		1.98
Cartier		1.92
Dolce & Gabbana		1.88
Supreme		1.77
Puma		1.76