Steve Vai
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,358,061
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:55:38 UTC
Genres
Biography
Born in New York in 1960, Vai's journey from playing in local bands to attending Berklee School of Music led to collaborations with various artists and the release of successful albums like Passion and Warfare. His innovative approach to guitar playing, highlighted by his solo releases and participation in projects like the G3 tour with Joe Satriani, solidified his reputation as one of the top guitarists of his time. Vai's diverse career also includes guest appearances on numerous albums and a unique hobby of beekeeping.
Steve Vai is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (89%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (347,000 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Ampeg, Akg, Pro Tools points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,358,061 · Engagements 30,143 · Rate 1.3% Posts 1,733 · Views 381,192 · Avg Likes 27,851 · Avg Comments 457 · Avg Views 381,192 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 32% 35-44: 17% 45-64: 9% |
Largest: 25-34 (39%); next: 18-24 (32%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (16%) INDONESIA (6%) MALAYSIA (4%) INDIA (3%) |
Top regions: UNITED STATES (17%), BRAZIL (16%), INDONESIA (6%) |
| Platform Engagement | Instagram: 8,140 avg likes/post · Tiktok: 347,000 avg views/post · Youtube: 34,192 avg views/post | Best reach: Tiktok 347,000 avg views; best engagement: Tiktok 17,800 avg likes |
Top Brand Affinities
Ampeg
Akg
Pro Tools
Sennheiser
MOOG
Akai
Amazon Music
Ableton
Movistar
musical.ly
Yamaha
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Ampeg | 48.35 | |
| Akg | 33.84 | |
| Pro Tools | 23.16 | |
| Sennheiser | 20.47 | |
| MOOG | 18.56 | |
| Akai | 12.79 | |
| Amazon Music | 8.60 | |
| Ableton | 8.18 | |
| Movistar | 5.38 | |
| musical.ly | 4.86 | |
| Yamaha | 4.79 | |
| Spotify Music | 4.65 | |
| Sega | 4.19 | |
| Jack Daniels | 3.99 | |
| Columbia Pictures | 3.33 | |
| Beats Electronics | 3.28 | |
| Comedy Central | 3.24 | |
| Harley-Davidson | 2.81 | |
| Warner Bros | 2.76 | |
| NBC | 2.62 | |
| Transformers | 2.55 | |
| MTV | 2.54 | |
| Star Wars | 2.49 | |
| SoundCloud | 2.48 | |
| Monster Beverage | 2.36 | |
| Sony | 2.34 | |
| Nintendo | 2.30 | |
| Cadillac | 2.09 | |
| Guinness | 2.08 | |
| Lollapalooza | 2.03 | |
| Paramount Pictures | 2.02 | |
| Kodak | 1.98 | |
| HBO | 1.97 | |
| AMC | 1.96 | |
| Snoopy And The Peanuts Gang | 1.88 | |
| Tesla Motors | 1.83 | |
| Chevrolet | 1.71 | |
| Heineken | 1.68 | |
| Fujifilm | 1.64 | |
| Pepsi | 1.62 | |
| PlayStation | 1.61 | |
| Jaguar | 1.59 | |
| NFL | 1.58 | |
| BBC | 1.58 | |
| Pokemon Go | 1.56 | |
| Lego | 1.55 | |
| Chrysler | 1.53 | |
| Ducati | 1.50 | |
| Marvel Entertainment | 1.47 | |
| Maserati | 1.46 |
Official Profiles
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LoginArtist: Steve Vai
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 03:00 UTC | Nuno Bettencourt's Six String Sanctuary 2026 | Hilton Lake Las Vegas Resort & Spa | Henderson, United States | — |















