Steve Smith

Steve Smith — jazz & standards artist from US.

Steve Smith, best known as the drummer for Journey during their arena rock heyday, has also collaborated with a diverse array of artists across various musical…

Influence: 50.20% Fanbase: 19.54% Trending: 65.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ultimate Ears • 84.59% • Very Strong

As of 2025-09-08

75,636

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:30 UTC

Genres

jazz & standardsjazzjazz drumsjazz fusiondeep jazz fusionjazz violinrockrock drumsrockpop rock

Biography

Steve Smith, best known as the drummer for Journey during their arena rock heyday, has also collaborated with a diverse array of artists across various musical genres. After his tenure with Journey, Smith founded the musically challenging outfit Vital Information, releasing several albums throughout the '80s. He also joined Steps Ahead in 1986 and reunited with Journey in the late '90s for a new album before the tour was canceled due to Steve Perry's health issues. Smith's versatile drumming has been featured on recordings and tours with numerous artists, earning him accolades such as being voted the "Number One All-Around Drummer" by Modern Drummer Magazine.

Notable albums from Vital Information in the '90s and 2000s include Vitalive! (1991), Easier Done Than Said (1992), Ray of Hope (1996), Show 'Em Where You Live (2002), and Come on In (2004). Smith's contributions to the music world extend beyond his work with Journey and Vital Information, as he has collaborated with artists like Steps Ahead, Randy Brecker, and Mariah Carey. His skillful drumming and dedication to drum education have earned him recognition as one of the Top 25 Drummers of All Time by Modern Drummer Magazine, with subsequent induction into their Hall of Fame in 2002.

Top Brand Affinities

Report Date: 2025-09-08

Steve Smith is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, ITALY. The audience is heavily male (94%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (643 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Ultimate Ears, Akg, Sennheiser points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steve Smith score 0.85% — Low bucket.

Brand: Ultimate EarsBrand: AkgBrand: Sennheiser

Followers:75,636

Engagements:643

Rate:0.9%

Posts:444

Avg Likes:643

Avg Comments:8

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 75,636 · Engagements 643 · Rate 0.9% Posts 444 · Views 0 · Avg Likes 643 · Avg Comments 8 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 30% 45-64: 17% 18-24: 13%	Largest: 25-34 (39%); next: 35-44 (30%)
Gender Split	Female: 6% Male: 94% Non-binary/Other: 0%	Skews male (94%)
Top Countries	UNITED STATES (27%) BRAZIL (14%) ITALY (7%) ARGENTINA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (27%), BRAZIL (14%), ITALY (7%)
Platform Engagement	Instagram: 643 avg likes/post	best engagement: Instagram 643 avg likes

Top Brand Affinities

Ultimate Ears

Score: 84.59

Akg

Score: 70.34

Sennheiser

Score: 43.38

Ampeg

Score: 35.83

Pro Tools

Score: 27.54

MOOG

Score: 27.02

Ableton

Score: 16.78

Akai

Score: 13.35

TOMS

Score: 8.78

Amazon Music

Score: 8.66

Yamaha

Score: 8.39

Beats Electronics

Score: 7.41

Brand	Category	Score
Ultimate Ears		84.59
Akg		70.34
Sennheiser		43.38
Ampeg		35.83
Pro Tools		27.54
MOOG		27.02
Ableton		16.78
Akai		13.35
TOMS		8.78
Amazon Music		8.66
Yamaha		8.39
Beats Electronics		7.41
Spotify Music		5.54
musical.ly		5.44
Movistar		5.03
NBC		4.80
Columbia Pictures		3.51
NHL		2.94
MTV		2.89
Lollapalooza		2.79
GoPro		2.73
Paramount Pictures		2.60
Cadillac		2.10
Harley-Davidson		2.00
Guinness		1.95
Warner Bros		1.88
Jack Daniels		1.83
SoundCloud		1.81
Vans		1.74
Star Wars		1.66
Budweiser		1.66
Pixar		1.60
BBC		1.59
Transformers		1.56
Fujifilm		1.47
Coachella		1.46
Sony		1.40
Nintendo		1.37
Heineken		1.27
Lego		1.26
McLaren		1.23
Ray-Ban		1.19
WWE		1.16
Amazon		1.12
NFL		1.11
Tesla Motors		1.10
Apple		1.09
Converse		1.09
Adobe		1.08
Pepsi		1.05