Steve Mason

Steve Mason — pop artist from GB.

Scottish musician Steve Mason gained acclaim in the late '90s as a member of indie group the Beta Band before venturing into solo work with projects like King…

Influence: 48.62% Fanbase: 22.92% Trending: 61.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 72.43% • Very Strong

As of 2025-09-08

10,989

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:08:23 UTC

Genres

popchamber psychindie poppopalternativealternativeelectronicsolo wavefolk & traditionalscottish singer-songwriter

Biography

Scottish musician Steve Mason gained acclaim in the late '90s as a member of indie group the Beta Band before venturing into solo work with projects like King Biscuit Time and Black Affair. His solo career took off with albums like Monkey Minds in the Devil's Time and About the Light, showcasing his diverse musical influences and poignant songwriting. Mason's fifth solo album, Brothers & Sisters, released in 2023, delves into political themes with a blend of anti-Brexit messages and uplifting musical arrangements.

Initially formed as a duo, the Beta Band solidified with Mason as their unofficial leader, earning critical praise for releases like The Three EP's and Hot Shots II before disbanding in 2004. Mason's solo ventures, including King Biscuit Time and Black Affair, led to his acclaimed debut solo album, Boys Outside, in 2010. His subsequent releases, like Meet the Humans and About the Light, displayed a mix of personal introspection and live band energy. Brothers & Sisters marks a return to overtly political songwriting, combining social commentary with eclectic musical elements for a compelling listening experience.

Top Brand Affinities

Report Date: 2025-09-08

Steve Mason stands out with 35-44 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, IRELAND. The profile is heavily male (82%), and content lands hardest on Youtube, where posts average 10,105 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Belstaff, Fred Perry, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Steve Mason a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steve Mason score 3.79% — Very Strong bucket.

Brand: MixcloudBrand: BelstaffBrand: Fred Perry

Followers:10,989

Engagements:417

Rate:3.8%

Posts:5,062

Avg Likes:404

Avg Comments:18

Avg Views:10,105

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,989 · Engagements 417 · Rate 3.8% Posts 5,062 · Views 10,105 · Avg Likes 404 · Avg Comments 18 · Avg Views 10,105	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 36% 18-24: 26% 25-34: 25% 45-64: 10%	Largest: 35-44 (36%); next: 18-24 (26%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (72%) UNITED STATES (9%) IRELAND (2%) SPAIN (2%) FRANCE (1%)	Top regions: UNITED KINGDOM (72%), UNITED STATES (9%), IRELAND (2%)
Platform Engagement	Instagram: 379 avg likes/post · Youtube: 10,105 avg views/post	Best reach: Youtube 10,105 avg views; best engagement: Instagram 379 avg likes

Top Brand Affinities

Mixcloud

Score: 72.43

Belstaff

Score: 59.54

Fred Perry

Score: 43.95

MOOG

Score: 36.67

Royal Mail

Score: 36.66

Ampeg

Score: 26.00

Tate Modern

Score: 24.68

Barbour

Score: 24.37

Waitrose

Score: 22.47

ITV

Score: 19.51

Eurostar

Score: 19.30

Paul Smith

Score: 17.34

Brand	Category	Score
Mixcloud		72.43
Belstaff		59.54
Fred Perry		43.95
MOOG		36.67
Royal Mail		36.66
Ampeg		26.00
Tate Modern		24.68
Barbour		24.37
Waitrose		22.47
ITV		19.51
Eurostar		19.30
Paul Smith		17.34
Stone Island		17.33
Akai		16.46
Vauxhall		15.59
Clarks		14.27
Morrisons		14.01
BBC		11.33
Sainsbury's		11.17
Amazon Music		10.62
Vivienne Westwood		10.21
Sennheiser		9.74
Ableton		9.60
Pro Tools		9.34
Beck`s		8.72
Tesco		8.69
Easyjet		8.45
Guinness		8.45
Carlsberg		8.12
Marks & Spencer		7.84
Selfridges		7.70
Spotify Music		6.95
Rapha		6.65
Pilsner Urquell		6.40
Warner Bros		5.84
Dyson		5.84
Pioneer		5.56
ALDI		5.48
Columbia Pictures		5.44
Kickstarter		5.25
Nixon		5.19
SoundCloud		4.70
Stüssy		4.68
Holden		4.68
Haribo		4.36
Emporium		4.26
Snoopy And The Peanuts Gang		4.18
Beats Electronics		4.09
Carhartt		4.04
MTV		4.03