Steve Lawler

Steve Lawler — electronic artist from GB.

Steve Lawler, an electronic artist known for his boundary-defying sound, rose to fame through organizing motorway raves in the early 90s. His prolific…

Influence: 55.63% Fanbase: 50.79% Trending: 58.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 178.37% • Very Strong

As of 2025-09-12

162,799

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:15:59 UTC

Genres

electronicdancetribal housetech houseelectronichouse

Biography

Steve Lawler, an electronic artist known for his boundary-defying sound, rose to fame through organizing motorway raves in the early 90s. His prolific production career has seen him signed to renowned labels such as R&S, Drumcode, and his own VIVa MUSiC, which has launched the careers of talents like Jamie Jones and Davide Squillace. Lawler's influence extends beyond his music, with his acclaimed radio show NightLife Radio and successful residencies at iconic venues like Space, Ibiza.

Lawler's legacy includes his title as the 'King of Space' for his 9-year residency at the famed Ibiza club, as well as the success of his VIVa Warriors event at Sankeys Ibiza. His contributions to the electronic music scene have led to performances at major festivals worldwide and a feature in the documentary 'The Art Of The DJ', showcasing his journey from the underground to global recognition.

Top Brand Affinities

Report Date: 2025-09-12

Steve Lawler draws 25-34 & 35-44 audiences and holds attention in UNITED STATES, UNITED KINGDOM, ITALY. The skew is heavily male (86%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 198 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Allen & Heath, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steve Lawler score 0.29% — Low bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Pioneer

Followers:162,799

Engagements:470

Rate:0.3%

Posts:2,118

Avg Likes:472

Avg Comments:37

Avg Views:198

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 162,799 · Engagements 470 · Rate 0.3% Posts 2,118 · Views 198 · Avg Likes 472 · Avg Comments 37 · Avg Views 198	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 22% 18-24: 20% 45-64: 7%	Largest: 25-34 (49%); next: 35-44 (22%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (16%) UNITED KINGDOM (15%) ITALY (7%) ARGENTINA (5%) SPAIN (4%)	Top regions: UNITED STATES (16%), UNITED KINGDOM (15%), ITALY (7%)
Platform Engagement	Instagram: 462 avg likes/post · Youtube: 198 avg views/post	Best reach: Youtube 198 avg views; best engagement: Instagram 462 avg likes

Top Brand Affinities

Allen & Heath

Score: 178.37

Mixcloud

Score: 139.45

Pioneer

Score: 98.59

Ableton

Score: 61.87

MOOG

Score: 55.31

Trancefamily

Score: 42.32

Akai

Score: 27.59

Sennheiser

Score: 23.15

SoundCloud

Score: 20.51

Tomorrowland

Score: 17.05

American Airlines

Score: 13.69

Amazon Music

Score: 12.62

Brand	Category	Score
Allen & Heath		178.37
Mixcloud		139.45
Pioneer		98.59
Ableton		61.87
MOOG		55.31
Trancefamily		42.32
Akai		27.59
Sennheiser		23.15
SoundCloud		20.51
Tomorrowland		17.05
American Airlines		13.69
Amazon Music		12.62
Vauxhall		10.13
Beats Electronics		9.21
Wilton		7.17
Absolut		6.14
Spotify Music		5.86
Jagermeister		5.42
Campari		4.71
Bacardi		4.35
Stüssy		3.93
Hilton		3.78
Coachella		3.64
Summit Entertainment		3.32
Cafecito		3.29
Garnier		3.23
Dolce & Gabbana		3.02
Heineken		2.93
Red Bull		2.77
Aperol		2.72
musical.ly		2.60
Budweiser		2.53
Dr. Martens		2.49
MTV		2.48
TOM FORD		2.47
Martini		2.47
Lollapalooza		2.44
Paramount Pictures		2.33
Guinness		2.29
Warner Bros		2.20
Carhartt		2.20
Rolls-Royce		2.17
Tesco		2.11
Jack Daniels		2.00
Jaguar		2.00
Ferrari		1.91
ASOS		1.91
Cartier		1.88
Bellagio		1.88
Ray-Ban		1.87