Stephen Marley

Stephen Marley — reggae artist from JM.

Stephen Marley, a multi-GRAMMY® Award-winning artist, recently released his latest album, Old Soul, on September 15, 2023, marking his first full-length…

Influence: 64.71% Fanbase: 53.22% Trending: 70.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 265.04% • Very Strong

As of 2025-09-09

1,673,070

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:46:15 UTC

Genres

reggaereggaemodern reggaeroots reggae

Biography

Stephen Marley, a multi-GRAMMY® Award-winning artist, recently released his latest album, Old Soul, on September 15, 2023, marking his first full-length project since 2016. The 14-track acoustic-inspired album features a star-studded lineup of guest artists, including Bob Weir, Eric Clapton, and Ziggy Marley, among others, offering a diverse musical exploration across cultures and genres. With a minimalist ensemble of binghi drums, bass, acoustic guitar, and flute, Stephen's "unplugged" jam sessions on the farm captured the essence of the album's spiritual journey.

Old Soul showcases Stephen Marley's musical versatility, encompassing original compositions, reggae classics, and covers of iconic songs by artists like Ray Charles and The Beatles. Recorded in intimate sessions with hand-picked collaborators, the album's organic production reflects the artist's deep personal connection to the music, creating an "irie vibration" that resonates throughout the project.

Top Brand Affinities

Report Date: 2025-09-09

Stephen Marley commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, FRANCE. With a heavily male (74%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (6,532 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with The House of Marley, Live Nation, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stephen Marley score 0.24% — Low bucket.

Brand: The House of MarleyBrand: Live NationBrand: Mixcloud

Followers:1,673,070

Engagements:4,045

Rate:0.2%

Posts:1,311

Avg Likes:4,024

Avg Comments:119

Avg Views:6,532

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,673,070 · Engagements 4,045 · Rate 0.2% Posts 1,311 · Views 6,532 · Avg Likes 4,024 · Avg Comments 119 · Avg Views 6,532	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 36% 35-44: 14% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (36%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (27%) BRAZIL (11%) FRANCE (6%) UNITED KINGDOM (4%) COLOMBIA (3%)	Top regions: UNITED STATES (27%), BRAZIL (11%), FRANCE (6%)
Platform Engagement	Instagram: 3,783 avg likes/post · Youtube: 6,532 avg views/post	Best reach: Youtube 6,532 avg views; best engagement: Instagram 3,783 avg likes

Top Brand Affinities

The House of Marley

Score: 265.04

Live Nation

Score: 26.22

Mixcloud

Score: 13.65

Amazon Music

Score: 8.39

Margaritaville

Score: 7.20

Clarks

Score: 6.82

iHeartRadio Music Awards

Score: 6.68

Ableton

Score: 5.93

SoundCloud

Score: 4.12

Hennessy

Score: 4.08

Beats Electronics

Score: 4.05

Spotify Music

Score: 3.21

Brand	Category	Score
The House of Marley		265.04
Live Nation		26.22
Mixcloud		13.65
Amazon Music		8.39
Margaritaville		7.20
Clarks		6.82
iHeartRadio Music Awards		6.68
Ableton		5.93
SoundCloud		4.12
Hennessy		4.08
Beats Electronics		4.05
Spotify Music		3.21
MTV		3.04
ESPN		3.00
Paramount Pictures		2.95
Los Angeles Lakers		2.69
NFL		2.65
NBC		2.63
Kodak		2.61
NBA		2.22
Nickelodeon		2.16
Heineken		1.97
Cafecito		1.92
UFC		1.87
Coachella		1.83
Fenty beauty		1.80
Red Bull		1.78
FashionNova		1.78
Jack Daniels		1.72
Puma		1.69
BBC		1.68
Harley-Davidson		1.66
Versace		1.60
Sneakerhead		1.59
Warner Bros		1.55
Cadillac		1.47
Herbalife		1.46
Guinness		1.44
The North Face		1.44
Amazon		1.41
Levi's		1.36
Universal		1.34
WWE		1.34
Vans		1.31
GoPro		1.31
musical.ly		1.31
The Olympic Games		1.26
Pandora		1.26
shein		1.21
Guess		1.21