Stefflon Don Brand Affinity ranks highest Palm Angels at 19.39% . Very Strong. Score DMDB 65.80% | Fanbase 55.59%

Stefflon Don — pop artist from GB.

British dancehall/rap artist Stephanie Allen, known professionally as Stefflon Don, effortlessly blends Jamaican patois, grime, and R&B in her music. She…

Stefflon Don

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bcc-6e0c-6864-ad94-a0369fe50396

Find Artist

Genres

poppophip-hop & raphip-hop/rapuk hip hophip hopreggaedancehallreggaeeuropeanuk dancehall

Influential: 65.80% Fanbase: 55.59% Trending: 70.91%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 19.39% • Very Strong

As of 2025-09-10

8,306,973

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.80% | Fanbase 55.59% | Trending 70.91% | CAREER STAGE: MAINSTREAM

Biography

British dancehall/rap artist Stephanie Allen, known professionally as Stefflon Don, effortlessly blends Jamaican patois, grime, and R&B in her music. She gained recognition in 2017 with the hit "Hurtin' Me," followed by accolades such as MOBO and NME Awards. Stefflon Don's versatility is evident in her mixtape Secure (2018) and singles like "Can't Let You Go" (2020) and "Like That" (2022), exploring genres like Afrobeats and trap. Her debut album, Island 54, was released in 2024.

Born in Birmingham to Jamaican parents, Allen moved to the Netherlands at a young age before settling in East London. She began her music career by covering songs and gained traction with renditions of tracks by artists like Wretch 32 and Section Boyz. Collaborating with artists such as Lethal Bizzle and Jeremih, Stefflon Don's rise to prominence culminated in her debut mixtape, Real Ting (2016), and inclusion on the BBC's Sound of 2017 list. Her musical journey continued with EPs, singles, and collaborations, leading to the release of her debut album in 2024.

Report Date: 2025-09-10

Stefflon Don builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDIA, UNITED KINGDOM. With a heavily female (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (183,450 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Palm Angels, boohoo, MISSGUIDED point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stefflon Don score 1.15% — Moderate bucket.

Brand: Palm AngelsBrand: boohooBrand: MISSGUIDED

Followers:8,306,973

Engagements:95,826

Rate:1.2%

Posts:534

Avg Likes:94,877

Avg Comments:1,081

Avg Views:236,227

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,306,973 · Engagements 95,826 · Rate 1.2% Posts 534 · Views 236,227 · Avg Likes 94,877 · Avg Comments 1,081 · Avg Views 236,227	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (23%) INDIA (10%) UNITED KINGDOM (9%) GHANA (7%) FRANCE (5%)	Top regions: UNITED STATES (23%), INDIA (10%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 79,390 avg likes/post · Tiktok: 183,450 avg views/post · Youtube: 52,777 avg views/post	Best reach: Tiktok 183,450 avg views; best engagement: Instagram 79,390 avg likes

Top Brand Affinities

Palm Angels

Score: 19.39

boohoo

Score: 13.85

MISSGUIDED

Score: 11.37

JACQUEMUS

Score: 10.14

FashionNova

Score: 9.95

Alexander Wang

Score: 9.72

River Island

Score: 7.74

Dsquared

Score: 7.62

Hennessy

Score: 7.62

Steve Madden

Score: 7.29

Amazon Music

Score: 7.18

ASOS

Score: 6.65

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Palm Angels		19.39
boohoo		13.85
MISSGUIDED		11.37
JACQUEMUS		10.14
FashionNova		9.95
Alexander Wang		9.72
River Island		7.74
Dsquared		7.62
Hennessy		7.62
Steve Madden		7.29
Amazon Music		7.18
ASOS		6.65
Selfridges		6.53
Alexander McQueen		6.37
Maison Margiela		6.18
Fenty beauty		5.84
Vivienne Westwood		5.60
Loewe		5.56
Champion		5.44
Versace		5.31
Pioneer		5.27
Ferragamo		4.67
Coach		4.13
shein		4.08
MTV		3.98
Bershka		3.94
SoundCloud		3.87
CNN		3.75
Marc Jacobs		3.74
Moncler		3.73
Balenciaga		3.55
Topshop		3.34
NORDSTROM		3.32
Colgate		3.26
BALMAIN		3.26
SheInside		3.20
Primark		3.19
Christian Louboutin		3.11
Harrods		3.09
NARS Cosmetics		3.08
Hermès		3.08
Gucci		3.08
KENZO		3.04
Moschino		3.01
Beats Electronics		2.99
TOM FORD		2.95
Fendi		2.88
Forever 21		2.70
Polo Ralph Lauren		2.64
Benefit Cosmetics		2.63