Steely Dan
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
273,552
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 08:53:47 UTC
Genres
Biography
Becker and Fagen, who met in 1967 at Bard College, established Steely Dan in 1972 with a rotating lineup of talented musicians. Over the years, the band released a string of hit albums, including Aja, which became a platinum-selling success. Following Becker's passing in 2017, Fagen continued to lead Steely Dan, releasing new music and performing live with a refreshed lineup, as showcased in recent live albums.
Steely Dan has momentum with 45-64 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A heavily male (78%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 293 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Marshall, MOOG, Ampeg signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 273,552 · Engagements 293 · Rate 0.1% Posts 69 · Views 0 · Avg Likes 293 · Avg Comments 11 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 34% 25-34: 24% 35-44: 24% 18-24: 16% |
Largest: 45-64 (34%); next: 25-34 (24%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (55%) BRAZIL (6%) CANADA (5%) UNITED KINGDOM (4%) JAPAN (4%) |
Top regions: UNITED STATES (55%), BRAZIL (6%), CANADA (5%) |
| Platform Engagement | Instagram: 293 avg likes/post · Youtube: 0 avg views/post | best engagement: Instagram 293 avg likes |
Top Brand Affinities
Marshall
MOOG
Ampeg
Mixcloud
Warner Music
Akg
Sennheiser
Pro Tools
Amazon Music
Schwartz's
Atmos
Marshalls
| Brand | Category | Score |
|---|---|---|
| Marshall | 42.36 | |
| MOOG | 37.09 | |
| Ampeg | 34.94 | |
| Mixcloud | 33.89 | |
| Warner Music | 23.50 | |
| Akg | 18.88 | |
| Sennheiser | 15.67 | |
| Pro Tools | 15.24 | |
| Amazon Music | 11.73 | |
| Schwartz's | 11.31 | |
| Atmos | 10.71 | |
| Marshalls | 10.51 | |
| Kroger | 8.45 | |
| Ableton | 7.89 | |
| Spotify Music | 6.07 | |
| Alexander McQueen | 5.80 | |
| Kickstarter | 5.74 | |
| Leica | 5.53 | |
| iHeartRadio Music Awards | 5.18 | |
| MTV | 4.55 | |
| SoundCloud | 4.51 | |
| NBC | 4.47 | |
| NHL | 4.33 | |
| Snoopy And The Peanuts Gang | 4.32 | |
| Nixon | 4.20 | |
| CNN | 3.88 | |
| Guinness | 3.68 | |
| Cadillac | 3.65 | |
| Budweiser | 3.56 | |
| Carhartt | 3.56 | |
| Warner Bros | 3.49 | |
| Paramount Pictures | 3.47 | |
| Philips | 3.22 | |
| Beats Electronics | 3.01 | |
| Coachella | 2.90 | |
| ESPN | 2.89 | |
| Harley-Davidson | 2.87 | |
| Columbia Pictures | 2.80 | |
| Martini | 2.53 | |
| Emporium | 2.53 | |
| Chrysler | 2.51 | |
| Yamaha | 2.49 | |
| Lush | 2.37 | |
| Amazon | 2.17 | |
| Airbnb | 2.16 | |
| Costco | 2.14 | |
| Star Wars | 2.11 | |
| Rolls-Royce | 2.06 | |
| Tiffany & Co | 2.01 | |
| Nintendo | 2.01 |
Official Profiles
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LoginArtist: Steely Dan
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 7,856,262
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
6,068,818 | 77.25% |
| [+] |
|
1,775,868 | 22.60% |
| [+] |
|
11,576 | 0.15% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















