Steel Panther
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
711,593
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:37:59 UTC
Genres
Biography
Steel Panther builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (15,200 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Ampeg, Akg, Live Nation point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 711,593 · Engagements 2,987 · Rate 0.4% Posts 3,353 · Views 23,528 · Avg Likes 2,867 · Avg Comments 123 · Avg Views 23,528 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 35% 35-44: 16% 45-64: 7% |
Largest: 25-34 (39%); next: 18-24 (35%) |
| Gender Split |
Female: 17% Male: 83% Non-binary/Other: 0% |
Skews male (83%) |
| Top Countries |
UNITED STATES (34%) UNITED KINGDOM (10%) BRAZIL (7%) CANADA (5%) AUSTRALIA (4%) |
Top regions: UNITED STATES (34%), UNITED KINGDOM (10%), BRAZIL (7%) |
| Platform Engagement | Instagram: 1,967 avg likes/post · Tiktok: 15,200 avg views/post · Youtube: 8,328 avg views/post | Best reach: Tiktok 15,200 avg views; best engagement: Instagram 1,967 avg likes |
Top Brand Affinities
Ampeg
Akg
Live Nation
Scotiabank
Sennheiser
Pro Tools
Amazon Music
Jack Daniels
Jim Beam
NHL
Monster Beverage
Capcom
| Brand | Category | Score |
|---|---|---|
| Ampeg | 38.14 | |
| Akg | 22.91 | |
| Live Nation | 20.21 | |
| Scotiabank | 14.00 | |
| Sennheiser | 11.54 | |
| Pro Tools | 10.03 | |
| Amazon Music | 9.59 | |
| Jack Daniels | 8.70 | |
| Jim Beam | 8.61 | |
| NHL | 7.51 | |
| Monster Beverage | 7.05 | |
| Capcom | 6.88 | |
| Hot Topic | 6.85 | |
| Columbia Pictures | 6.26 | |
| DeLorean Motor Company | 6.15 | |
| Jagermeister | 5.89 | |
| Comedy Central | 5.81 | |
| Bud Light | 5.74 | |
| Jameson | 5.34 | |
| Budweiser | 5.05 | |
| Ableton | 4.96 | |
| Fallout | 4.81 | |
| WWE | 4.68 | |
| The Witcher | 4.63 | |
| Power Rangers | 4.60 | |
| Resident Evil | 4.52 | |
| Guinness | 4.48 | |
| Harley-Davidson | 4.48 | |
| Star Wars | 4.35 | |
| Pilsner Urquell | 4.33 | |
| Sega | 4.16 | |
| Spotify Music | 3.98 | |
| Mortal Kombat | 3.91 | |
| Coors | 3.89 | |
| Dr. Martens | 3.74 | |
| AMC | 3.65 | |
| Nintendo | 3.59 | |
| Paramount Pictures | 3.56 | |
| MTV | 3.52 | |
| Maserati | 3.34 | |
| NFL | 3.25 | |
| Showtime | 3.20 | |
| Warner Bros | 3.00 | |
| Chrysler | 2.97 | |
| Lego | 2.96 | |
| NBC | 2.89 | |
| Lollapalooza | 2.88 | |
| Nickelodeon | 2.85 | |
| Dodge | 2.76 | |
| Cadillac | 2.68 |
Official Profiles
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LoginArtist: Steel Panther
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Steel Panther | Bogarts | Cincinnati, United States | |
| 2025-12-11 04:00 UTC | Steel Panther | The Machine Shop | Flint, United States | |
| 2025-12-13 04:00 UTC | Steel Panther | EPIC Event Center | Green Bay, United States | |
| 2025-12-14 03:00 UTC | Steel Panther | Whiskey Roadhouse-Horseshoe Council Bluffs Casino | Council Bluffs, United States | |
| 2025-12-14 04:00 UTC | Steel Panther | Whiskey Roadhouse, Horseshoe Casino | Council Bluffs, United States | |
| 2025-12-15 04:00 UTC | Steel Panther | The Blue Note | Columbia, United States | |
| 2025-12-18 03:00 UTC | Steel Panther | Arcada Theatre | Lombard, United States | |
| 2025-12-19 04:00 UTC | Steel Panther | The Sylvee | Madison, United States |
