St. Paul & The Broken Bones

St. Paul & The Broken Bones

Country: US

Influence: 62.11% Fanbase: 47.77% Trending: 69.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 24.82% • Very Strong

As of 2025-09-12

334,599

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 10:59:52 UTC

Genres

r&b, funk & soulr&b/soulfunksoulretro soulrockroots rockpsychedelic rockalternativealternativefolk & traditionalindie folk

Biography

Hailing from Alabama, St. Paul & the Broken Bones are a tight ensemble known for their electrifying soul sound and impassioned vocals. Since their formation in 2011, the band, led by Paul Janeway, has garnered a devoted following. Their 2014 debut album, "Half the City," featuring the platinum hit "Call Me," showcased their dynamic live energy in a recorded format, while subsequent releases like 2018's "Young Sick Camellia" and 2022's "The Alien Coast" demonstrate their evolution into funk, disco, and experimental sounds. The group's genre-bending music has earned them opportunities to perform at renowned festivals and share stages with icons like The Rolling Stones and Lizzo, solidifying their status as a sonic powerhouse in the music industry.

St. Paul & the Broken Bones, based in Birmingham, Alabama, have captivated audiences with their soulful sound and dynamic live performances since their inception in 2011. Led by the charismatic Paul Janeway, the band's 2014 debut album, "Half the City," marked their foray into recorded music, showcasing hits like "Call Me." Subsequent releases, including 2018's "Young Sick Camellia" and 2022's "The Alien Coast," have seen the ensemble explore funk, disco, and experimental sounds. With a reputation for genre-bending music, the group has graced prestigious stages, from Coachella to Glastonbury, and shared billing with music legends such as The Rolling Stones and Lizzo. St. Paul & the Broken Bones continue to push boundaries and captivate audiences with their dynamic blend of rock & roll, soul, R&B, psychedelia, and funk.

St. Paul & The Broken Bones Marketing Affinity & Brand Fit Data

Report Date: 2025-09-12

St. Paul & The Broken Bones engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, CANADA, BRAZIL. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (14,000 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Warby Parker, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist St. Paul & The Broken Bones score 1.04%Moderate bucket.
Brand: AmpegBrand: Live NationBrand: Warby Parker
Followers:334,599
Engagements:3,471
Rate:1.0%
Posts:1,170
Views:16,544
Avg Likes:3,393
Avg Comments:69
Avg Views:16,544

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 334,599 · Engagements 3,471 · Rate 1.0%
Posts 1,170 · Views 16,544 · Avg Likes 3,393 · Avg Comments 69 · Avg Views 16,544
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
18-24: 26%
35-44: 20%
45-64: 16%
Largest: 25-34 (36%); next: 18-24 (26%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries UNITED STATES (57%)
CANADA (6%)
BRAZIL (5%)
UNITED KINGDOM (4%)
FRANCE (3%)
Top regions: UNITED STATES (57%), CANADA (6%), BRAZIL (5%)
Platform Engagement Instagram: 2,241 avg likes/post · Tiktok: 14,000 avg views/post · Youtube: 2,544 avg views/post Best reach: Tiktok 14,000 avg views; best engagement: Instagram 2,241 avg likes

Top Brand Affinities

Ampeg
Score: 24.82
Live Nation
Score: 24.60
Warby Parker
Score: 18.49
bonappetitmag
Score: 16.69
Delta
Score: 12.08
Coors
Score: 10.83
Barstool Sports
Score: 10.25
Verizon
Score: 9.72
Kroger
Score: 9.66
Publix
Score: 8.67
J.Crew
Score: 7.12
Chick-fil-A
Score: 6.73
Brand Category Score
Ampeg 24.82
Live Nation 24.60
Warby Parker 18.49
bonappetitmag 16.69
Delta 12.08
Coors 10.83
Barstool Sports 10.25
Verizon 9.72
Kroger 9.66
Publix 8.67
J.Crew 7.12
Chick-fil-A 6.73
Anthropologie 6.50
Free People 6.41
Pacific Northwest Wonderland 6.31
Ableton 6.31
Margaritaville 6.27
Jameson 6.25
Bud Light 6.01
Pilsner Urquell 5.90
Lollapalooza 5.79
Paramount Pictures 5.78
Kickstarter 5.66
Showtime 5.48
Walgreens 5.16
The Home Depot 5.13
NBC 5.07
Busch 5.03
Columbia Pictures 4.76
Spotify Music 4.66
Airbnb 4.63
ESPN 4.60
Coachella 4.18
Gillette 4.16
Guinness 4.13
Taco Bell 4.08
Philips 4.02
Heinz 3.97
FedEx 3.92
Target 3.87
Budweiser 3.74
Cadillac 3.74
NFL 3.57
Oculus 3.48
NHL 3.45
Bethesda Softworks 3.39
Lululemon Athletica 3.27
Tinder 3.16
Uber 3.12
Kodak 3.10

Official Profiles

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Artist: St. Paul & The Broken Bones

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-23 03:00 UTC St. Paul and The Broken Bones Electric Bristol Bristol, United Kingdom
2026-01-23 03:00 UTC St. Paul & The Broken Bones SWX Bristol, United Kingdom
2026-01-24 02:30 UTC St. Paul & The Broken Bones NX Newcastle Newcastle upon Tyne, United Kingdom
2026-01-25 02:00 UTC St. Paul and The Broken Bones New Century - Old Location Manchester, United Kingdom
2026-01-25 02:00 UTC St. Paul & The Broken Bones New Century Manchester, United Kingdom
2026-01-26 03:00 UTC St. Paul & The Broken Bones City Halls & Old Fruitmarket Glasgow, United Kingdom
2026-01-26 03:00 UTC St. Paul and The Broken Bones Old Fruitmarket Glasgow, United Kingdom
2026-01-28 03:00 UTC St. Paul & The Broken Bones Leeds Irish Centre Leeds, United Kingdom
2026-01-28 03:00 UTC St. Paul and The Broken Bones Leeds Irish Center Leeds, United Kingdom
2026-01-30 02:30 UTC St. Paul & The Broken Bones Rock City Nottingham, United Kingdom
2026-01-30 02:30 UTC St. Paul and The Broken Bones Nottingham Rock City Nottingham, United Kingdom
2026-01-31 03:00 UTC St. Paul & The Broken Bones O2 Forum Kentish Town London, United Kingdom
2026-01-31 08:00 UTC St. Paul and The Broken Bones The Crossing Birmingham, United Kingdom
2026-02-01 00:45 UTC St. Paul & The Broken Bones The Crossing Digbeth Birmingham, United Kingdom
2026-02-02 08:00 UTC St. Paul and The Broken Bones Het Depot Leuven, Belgium
2026-02-03 03:00 UTC St. Paul & The Broken Bones Het Depot Leuven, Belgium
2026-02-04 04:00 UTC St. Paul and The Broken Bones Trabendo Paris, France
2026-02-04 04:00 UTC St. Paul & The Broken Bones Trabendo Paris, France
2026-02-04 08:00 UTC St. Paul and The Broken Bones Paradiso Amsterdam, Netherlands
2026-02-05 03:00 UTC St. Paul & The Broken Bones, Chartreuse Paradiso Grote Zaal Amsterdam, Netherlands
2026-02-06 08:00 UTC St. Paul & The Broken Bones Columbiahalle Berlin, Germany
2026-02-07 04:00 UTC St. Paul & The Broken Bones Columbia Theater Berlin, Germany
2026-02-07 08:00 UTC St. Paul and The Broken Bones Mojo Club Hamburg, Germany
2026-02-08 04:00 UTC St. Paul & The Broken Bones Mojo Club Hamburg, Germany
2026-02-09 08:00 UTC St. Paul and The Broken Bones VoxHall Aarhus, Denmark
2026-02-10 03:00 UTC St. Paul & The Broken Bones Voxhall *m. band* Aarhus, Denmark
2026-02-11 04:00 UTC St. Paul & The Broken Bones Amager Bio Copenhagen, Denmark
2026-02-11 08:00 UTC St. Paul and The Broken Bones Cosmopolite Scene Oslo, Norway
2026-02-12 03:00 UTC St. Paul & The Broken Bones Cosmopolite Scene Oslo, Norway
2026-02-12 08:00 UTC St. Paul and The Broken Bones Debaser Strand Stockholm, Sweden
2026-02-13 03:00 UTC St. Paul & The Broken Bones Debaser Hornstulls Strand Stockholm, Sweden
2026-03-25 02:30 UTC St. Paul and The Broken Bones, Tyler Ballgame Cain's Ballroom Tulsa, United States
2026-03-27 02:00 UTC St. Paul & The Broken Bones, Tyler Ballgame Mission Ballroom Denver, United States
2026-04-02 02:00 UTC St. Paul & The Broken Bones, Tyler Ballgame The Warfield San Francisco, United States
2026-04-04 02:00 UTC St. Paul and the Broken Bones, Tyler Ballgame The Belasco Theater Los Angeles, United States
2026-04-04 02:00 UTC St. Paul and The Broken Bones, Tyler Ballgame The Belasco Los Angeles, United States
2026-04-05 03:00 UTC St. Paul & The Broken Bones The Sound Del Mar, United States
2026-04-08 02:00 UTC St. Paul and the Broken Bones, Tyler Ballgame Stubb's Waller Creek Amphitheater Austin, United States
2026-04-18 03:00 UTC St. Paul & The Broken Bones The Fillmore Charlotte Charlotte, United States

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