St. Germain

St. Germain — jazz & standards artist from FR.

French producer Ludovic Navarre, known as St. Germain, emerged in the '90s blending jazz and house music under various aliases before debuting with the album…

Influence: 58.61% Fanbase: 43.10% Trending: 66.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 155.71% • Very Strong

As of 2025-09-08

66,038

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:50:30 UTC

Genres

jazz & standardsnu jazzjazztronicaelectronicdowntempoelectronica

Biography

French producer Ludovic Navarre, known as St. Germain, emerged in the '90s blending jazz and house music under various aliases before debuting with the album Boulevard in 1996. His music reflected a fusion of American R&B and jazz with the French house scene, drawing inspiration from artists like Laurent Garnier and Dimitri from Paris. Navarre's 2000 release Tourist on Blue Note pushed the concept further by incorporating a broader range of musicians and he has also remixed tracks for artists like Björk and Pierre Henry.

In 2015, St. Germain signed with Nonesuch and released a self-titled album after a 15-year hiatus. Inspired by his passion for Malian music, the album featured collaborations with musicians such as Brazilian percussionist Jorge Bezerra and Malian kora player Mamadou Cherif Soumano. The pre-release single "Real Blues" set the tone for the album, which showcased Navarre's continued exploration of diverse musical influences in his Paris studio.

Top Brand Affinities

Report Date: 2025-09-08

St. Germain performs best with fans in the 25-34 range, concentrated in FRANCE, UNITED STATES, UNITED KINGDOM. Audience composition is heavily male (76%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 19,849 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Allen & Heath, Pioneer, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, St. Germain is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist St. Germain score 1.00% — Moderate bucket.

Brand: MixcloudBrand: Allen & HeathBrand: Pioneer

Followers:66,038

Engagements:662

Rate:1.0%

Posts:125

Avg Likes:651

Avg Comments:29

Avg Views:19,849

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 66,038 · Engagements 662 · Rate 1.0% Posts 125 · Views 19,849 · Avg Likes 651 · Avg Comments 29 · Avg Views 19,849	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 23% 18-24: 21% 45-64: 14%	Largest: 25-34 (40%); next: 35-44 (23%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	FRANCE (12%) UNITED STATES (10%) UNITED KINGDOM (7%) ITALY (6%) SPAIN (5%)	Top regions: FRANCE (12%), UNITED STATES (10%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 401 avg likes/post · Youtube: 19,849 avg views/post	Best reach: Youtube 19,849 avg views; best engagement: Instagram 401 avg likes

Top Brand Affinities

Mixcloud

Score: 155.71

Allen & Heath

Score: 129.26

Pioneer

Score: 64.74

MOOG

Score: 59.89

Ableton

Score: 44.73

Akai

Score: 42.27

Warner Music

Score: 23.55

Sennheiser

Score: 19.71

SoundCloud

Score: 17.73

Amazon Music

Score: 14.78

Beats Electronics

Score: 8.41

Pro Tools

Score: 8.32

Brand	Category	Score
Mixcloud		155.71
Allen & Heath		129.26
Pioneer		64.74
MOOG		59.89
Ableton		44.73
Akai		42.27
Warner Music		23.55
Sennheiser		19.71
SoundCloud		17.73
Amazon Music		14.78
Beats Electronics		8.41
Pro Tools		8.32
Ricard		8.27
Garnier		8.21
Tate Modern		8.14
Spotify Music		6.14
Bose		5.77
Jagermeister		5.55
Tomorrowland		5.41
Carhartt		5.03
Stüssy		4.98
Campari		4.71
Montblanc		4.70
Kodak		3.85
Warner Bros		3.76
Leica		3.32
Fujifilm		3.23
Coachella		2.91
Martini		2.90
Alfa Romeo		2.86
Hennessy		2.71
Aperol		2.71
Citroen		2.70
Red Bull		2.62
Heineken		2.50
MTV		2.49
The North Face		2.43
Philips		2.37
Lollapalooza		2.25
BBC		2.22
Fiat		2.16
New Balance		2.08
Sneakerhead		2.04
Guinness		2.00
Dr. Martens		1.98
musical.ly		1.87
Showtime		1.87
Yamaha		1.86
Ferrari		1.85
Land Rover		1.83