Sports Team

Sports Team — rock artist from GB.

UK-based Sports Team is known for their raucous and chaotic live performances, which garnered them a strong following even before the release of their music.…

Influence: 53.17% Fanbase: 29.08% Trending: 65.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fred Perry • 31.91% • Very Strong

As of 2025-09-12

100,796

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 16:52:10 UTC

Genres

rockmodern rockenglish indie rockrockalternative rockalternativemodern alternative rockalternativeindie rock

Biography

UK-based Sports Team is known for their raucous and chaotic live performances, which garnered them a strong following even before the release of their music. Their debut album, Deep Down Happy, earned them a Mercury Prize nomination and solidified their position as leaders among young guitar bands. Their songs capture the complexities of modern Britain and the band members' own experiences, drawing comparisons to poet John Betjeman for their mix of affection and disdain towards society.

Sports Team's music reflects their dynamic and spirited character, offering a raw and genuine portrayal of modern British youth culture. Their songs serve as vivid snapshots of everyday life, showcasing the band's ability to seamlessly blend humor and introspection. Like a lively yet dysfunctional family, Sports Team's music captures the essence of youth with its mix of bickering and laughter, providing an authentic and relatable sound for listeners.

Top Brand Affinities

Report Date: 2025-09-12

Sports Team reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, CANADA. The demographic tilt is heavily male (71%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,905 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Fred Perry, Live Nation, Mixcloud suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sports Team score 1.82% — Moderate bucket.

Brand: Fred PerryBrand: Live NationBrand: Mixcloud

Followers:100,796

Engagements:1,831

Rate:1.8%

Posts:936

Avg Likes:1,819

Avg Comments:20

Avg Views:2,824

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 100,796 · Engagements 1,831 · Rate 1.8% Posts 936 · Views 2,824 · Avg Likes 1,819 · Avg Comments 20 · Avg Views 2,824	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 29% 35-44: 11% 13-17: 7%	Largest: 18-24 (46%); next: 25-34 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED KINGDOM (44%) UNITED STATES (23%) CANADA (3%) FRANCE (3%) MEXICO (3%)	Top regions: UNITED KINGDOM (44%), UNITED STATES (23%), CANADA (3%)
Platform Engagement	Instagram: 1,586 avg likes/post · Tiktok: 1,905 avg views/post · Youtube: 919 avg views/post	Best reach: Tiktok 1,905 avg views; best engagement: Instagram 1,586 avg likes

Top Brand Affinities

Fred Perry

Score: 31.91

Live Nation

Score: 20.38

Mixcloud

Score: 16.06

All Saints

Score: 13.34

Waitrose

Score: 12.45

Depop

Score: 12.31

Tate Modern

Score: 11.61

Deliveroo

Score: 11.55

Dr. Martens

Score: 11.16

Sainsbury's

Score: 10.40

Tesco

Score: 9.72

Carlsberg

Score: 8.61

Brand	Category	Score
Fred Perry		31.91
Live Nation		20.38
Mixcloud		16.06
All Saints		13.34
Waitrose		12.45
Depop		12.31
Tate Modern		11.61
Deliveroo		11.55
Dr. Martens		11.16
Sainsbury's		10.40
Tesco		9.72
Carlsberg		8.61
Marks & Spencer		8.41
Vauxhall		8.35
Selfridges		7.63
Spotify Music		6.84
Guinness		6.73
Urban Outfitters		5.84
BBC		5.68
Vivienne Westwood		5.36
ASOS		5.21
Topshop		5.20
Ableton		5.01
SoundCloud		4.69
Polaroid		4.59
Kodak		4.47
boohoo		4.46
Alexander McQueen		4.33
Showtime		4.22
Lollapalooza		4.03
Harrods		3.83
Aperol		3.81
Cadbury		3.78
MTV		3.45
Sunnies Studios		3.29
Carhartt		3.22
Lush		3.05
Primark		2.86
Coachella		2.79
Baileys		2.75
Fujifilm		2.75
Columbia Pictures		2.71
Emporium		2.39
Tinder		2.30
Warner Bros		2.23
Nickelodeon		2.16
Heineken		2.15
Airbnb		2.05
Chrysler		1.99
Beats Electronics		1.97