Sponge Cola Brand Affinity ranks highest Penshoppe at 57.53% . Very Strong. Score DMDB 57.42% | Fanbase 45.46%

Sponge Cola — pop artist from PH.

Sponge Cola is a Filipino pop/rock band known for their extensive collection of hit songs and acclaimed albums. Originally formed as a high school project, the…

Sponge Cola

Established

Country: PH | Artist ID: 11e81bd1-82d2-6eb0-bc0b-a0369fe50396

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Genres

poppopp-poprockpinoy rockrockalternative rockpop rockalternativealternativehip-hop & raptagalog rapreggaepinoy reggaeasianopmother asian music

Influential: 57.42% Fanbase: 45.46% Trending: 63.40%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 57.53% • Very Strong

As of 2025-09-10

408,006

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 57.42% | Fanbase 45.46% | Trending 63.40% | CAREER STAGE: MID_LEVEL

Biography

Sponge Cola is a Filipino pop/rock band known for their extensive collection of hit songs and acclaimed albums. Originally formed as a high school project, the band has evolved into a prominent presence in the Filipino music scene, captivating audiences both locally and internationally with their energetic live performances.

Some of Sponge Cola's popular tracks include Gemini, Di na Mababawi, Jeepney, Tuliro, Bitiw, Kay Tagal Kitang Hinintay, Puso, Makapiling Ka, Tempura, Coda, and Kunwari. The band's latest album, Hometown, released in two volumes in 2023, signifies their return to Sony Music Philippines and features singles like Kung Ako Ang Pumiling Tapusin Ito and Siguro Nga, along with collaborations with various guest artists.

Report Date: 2025-09-10

Sponge Cola indexes high with fans in the 18-24 range in PHILIPPINES, UNITED STATES, CANADA. The skew is heavily male (59%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 10,687 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Penshoppe, Jollibee, Alden, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sponge Cola when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sponge Cola score 0.15% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:408,006

Engagements:598

Rate:0.1%

Posts:2,203

Avg Likes:732

Avg Comments:28

Avg Views:10,687

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 408,006 · Engagements 598 · Rate 0.1% Posts 2,203 · Views 10,687 · Avg Likes 732 · Avg Comments 28 · Avg Views 10,687	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 34% 13-17: 8% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (34%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	PHILIPPINES (87%) UNITED STATES (4%) CANADA (2%) UNITED ARAB EMIRATES (1%) SAUDI ARABIA (1%)	Top regions: PHILIPPINES (87%), UNITED STATES (4%), CANADA (2%)
Platform Engagement	Instagram: 501 avg likes/post · Youtube: 10,687 avg views/post	Best reach: Youtube 10,687 avg views; best engagement: Instagram 501 avg likes

Top Brand Affinities

Penshoppe

Score: 57.53

Jollibee

Score: 56.56

Alden

Score: 32.96

Maybank

Score: 17.74

Yakult

Score: 11.15

7-Eleven

Score: 9.69

AirAsia

Score: 8.69

Kraft Foods

Score: 7.67

T.G.I. Friday's

Score: 6.22

Pfizer

Score: 5.35

Dota 2

Score: 4.46

Nescafé

Score: 3.77

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Top Brand Affinities

Brand	Category	Score
Penshoppe		57.53
Jollibee		56.56
Alden		32.96
Maybank		17.74
Yakult		11.15
7-Eleven		9.69
AirAsia		8.69
Kraft Foods		7.67
T.G.I. Friday's		6.22
Pfizer		5.35
Dota 2		4.46
Nescafé		3.77
Gundam		3.71
Gatorade		3.61
KitKat		3.51
Pringles		3.47
Ferrero		3.11
Sunnies Studios		3.10
Fujifilm		3.00
Cadbury		2.98
Huawei		2.93
UNIQLO		2.89
Pizza Hut		2.69
Snapseed		2.46
LEGOLAND		2.41
McDonald's		2.30
Starbucks		2.23
Snickers		2.03
Pic Collage		2.00
Petronas		1.87
Sprite		1.83
Coachella		1.82
Transformers		1.78
KFC		1.64
The Olympic Games		1.54
Forever 21		1.27
Los Angeles Lakers		1.24
Travelgram		1.16
New Balance		1.16
Lego		1.15
Airbnb		1.12
OREO		1.06
Maybelline		1.06
Pokemon Go		1.06
NBA		1.02
H&M		1.01
Vans		0.97
Pepsi		0.95
WWE		0.92
Adobe		0.87