Splendid
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,704
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:40 UTC
Genres
Biography
Splendid builds repeat engagement among 25-34 & 18-24 audiences throughout NETHERLANDS, SPAIN, PORTUGAL. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (378 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Het Concertgebouw, Douwe Egberts, Hertog Jan point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,704 · Engagements 113 · Rate 2.4% Posts 398 · Views 378 · Avg Likes 112 · Avg Comments 11 · Avg Views 378 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 34% 35-44: 16% 45-64: 7% |
Largest: 25-34 (42%); next: 18-24 (34%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
NETHERLANDS (84%) SPAIN (2%) PORTUGAL (2%) FRANCE (1%) GERMANY (1%) |
Top regions: NETHERLANDS (84%), SPAIN (2%), PORTUGAL (2%) |
| Platform Engagement | Instagram: 107 avg likes/post · Youtube: 378 avg views/post | Best reach: Youtube 378 avg views; best engagement: Instagram 107 avg likes |
Top Brand Affinities
Het Concertgebouw
Douwe Egberts
Hertog Jan
Marktplaats
Albert Heijn
Kruidvat
Rabobank
O'Neill
Efteling
Zeeman
S.Pellegrino
Bloomon
| Brand | Category | Score |
|---|---|---|
| Het Concertgebouw | 183.39 | |
| Douwe Egberts | 160.27 | |
| Hertog Jan | 147.50 | |
| Marktplaats | 141.71 | |
| Albert Heijn | 118.19 | |
| Kruidvat | 116.43 | |
| Rabobank | 100.91 | |
| O'Neill | 87.13 | |
| Efteling | 64.69 | |
| Zeeman | 64.55 | |
| S.Pellegrino | 60.80 | |
| Bloomon | 56.84 | |
| KLM | 41.74 | |
| Hema | 37.63 | |
| Zadig Voltaire | 35.14 | |
| Amstel | 34.01 | |
| Technogym | 23.46 | |
| Quiksilver | 22.29 | |
| Erdinger | 19.04 | |
| Mixcloud | 18.25 | |
| Pioneer | 15.41 | |
| CouchSurfing | 14.84 | |
| MOOG | 14.78 | |
| Peroni | 14.16 | |
| Deliveroo | 12.05 | |
| Billabong | 11.43 | |
| Zalando | 11.32 | |
| TUI Group | 11.27 | |
| Sennheiser | 11.15 | |
| Jagermeister | 10.04 | |
| Citroen | 9.96 | |
| DC Shoes | 9.20 | |
| Pro Tools | 8.44 | |
| Volcom | 8.23 | |
| Philips | 7.52 | |
| Paulaner | 7.48 | |
| PLAYMOBIL | 7.44 | |
| TOMS | 6.86 | |
| Heineken | 6.65 | |
| Bosch | 6.60 | |
| Moët & Chandon | 6.47 | |
| Lidl | 6.39 | |
| Bacardi | 6.29 | |
| Marriott | 6.27 | |
| Décathlon | 6.10 | |
| Hurley | 5.82 | |
| Carhartt | 5.81 | |
| Ableton | 5.62 | |
| Polaroid | 5.56 | |
| Clarks | 5.53 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-21 03:00 UTC | Splendid | LantarenVenster | Rotterdam, Netherlands | — |
