SPITZ Brand Affinity ranks highest Isetan at 21.51% . Very Strong. Score DMDB 66.09% | Fanbase 68.91%

SPITZ — pop artist from JP.

Spitz, a prominent Japanese pop/rock band, emerged in 1986 when Tokyo art students Masamune Kusano and Akihiro Tamura formed the group as Cheetahs, initially…

SPITZ

Recognizable

Country: JP | Artist ID: 9d508b08-b8d1-11e8-9bed-525400009efb

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Genres

popj-popclassic j-poprockj-rock

Influential: 66.09% Fanbase: 68.91% Trending: 64.67%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 21.51% • Very Strong

As of 2025-09-10

1,118,598

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.09% | Fanbase 68.91% | Trending 64.67% | CAREER STAGE: MAINSTREAM

Biography

Spitz, a prominent Japanese pop/rock band, emerged in 1986 when Tokyo art students Masamune Kusano and Akihiro Tamura formed the group as Cheetahs, initially playing punk rock inspired by bands like the Blue Hearts. After a brief hiatus, the band reformed in 1987 with Tetsuya Miwa and Tatsuo Sakiyama, transitioning to a sound emphasizing acoustic guitar. They released their debut single "Hibari no Kokoro" in 1990, followed by their self-titled debut album in 1991.

Despite early obscurity, Spitz's breakthrough came in 1994 with the success of their fourth album, Crispy!, which paved the way for hit singles like "Robinson" and the million-selling album Hachimitsu in 1995. The band's popularity continued to soar with chart-topping albums and singles, extensive tours, and contributions to TV dramas and films, solidifying their position as a leading force in Japanese music throughout the late '90s, 2000s, and beyond.

Report Date: 2025-09-10

SPITZ is already in the conversation with 18-24 & 25-34 audiences in JAPAN, TAIWAN, INDONESIA. The audience is heavily male (60%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,697,512 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Isetan, Snoopy And The Peanuts Gang, Shake Shack points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SPITZ score 2.75% — Strong bucket.

Brand: IsetanBrand: Snoopy And The Peanuts GangBrand: Shake Shack

Followers:1,118,598

Engagements:30,727

Rate:2.7%

Posts:410

Avg Likes:29,538

Avg Comments:1,261

Avg Views:1,697,512

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,118,598 · Engagements 30,727 · Rate 2.7% Posts 410 · Views 1,697,512 · Avg Likes 29,538 · Avg Comments 1,261 · Avg Views 1,697,512	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 35% 35-44: 12% 13-17: 8%	Largest: 18-24 (40%); next: 25-34 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	JAPAN (70%) TAIWAN (4%) INDONESIA (4%) UNITED STATES (4%) THAILAND (2%)	Top regions: JAPAN (70%), TAIWAN (4%), INDONESIA (4%)
Platform Engagement	Instagram: 14,066 avg likes/post · Youtube: 1,697,512 avg views/post	Best reach: Youtube 1,697,512 avg views; best engagement: Youtube 15,472 avg likes

Top Brand Affinities

Isetan

Score: 21.51

Snoopy And The Peanuts Gang

Score: 9.38

Shake Shack

Score: 8.64

UNIQLO

Score: 8.50

Shiseido

Score: 7.25

Lipton

Score: 7.03

Olympus

Score: 6.04

Maison Margiela

Score: 5.86

Summit Entertainment

Score: 5.52

Vivienne Westwood

Score: 5.31

IKEA

Score: 4.54

Dr. Martens

Score: 4.38

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Top Brand Affinities

Brand	Category	Score
Isetan		21.51
Snoopy And The Peanuts Gang		9.38
Shake Shack		8.64
UNIQLO		8.50
Shiseido		7.25
Lipton		7.03
Olympus		6.04
Maison Margiela		5.86
Summit Entertainment		5.52
Vivienne Westwood		5.31
IKEA		4.54
Dr. Martens		4.38
Lindt		4.04
New Balance		3.72
Daniel Wellington		3.62
UberEATS		3.53
Pokemon		3.34
Panasonic		3.25
Gundam		2.98
Tiffany		2.96
GAP		2.86
Converse		2.70
The North Face		2.69
Costco		2.67
Fujifilm		2.36
Amazon		2.25
Lush		2.15
Hermès		2.03
Star Wars		2.01
ASICS		1.88
Reebok		1.73
Starbucks		1.72
Tiffany & Co		1.71
Polo Ralph Lauren		1.69
Tarte Cosmetics		1.62
Apple		1.59
Pixar		1.54
Christian Dior		1.49
Mazda		1.49
Pokemon Go		1.47
Chanel		1.41
Yves Saint Laurent		1.39
KFC		1.38
Walt Disney		1.37
Cartier		1.17
Lego		1.15
Vans		1.12
Spotify Music		1.10
Levi's		1.08
Nintendo		1.00