spill tab
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
83,728
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:42 UTC
Genres
Biography
spill tab resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, FRANCE, UNITED KINGDOM. With a heavily male (58%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (1,473 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Warner Music, Live Nation, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 83,728 · Engagements 3,353 · Rate 4.0% Posts 336 · Views 2,674 · Avg Likes 3,330 · Avg Comments 58 · Avg Views 2,674 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 26% 13-17: 8% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (26%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (40%) FRANCE (9%) UNITED KINGDOM (6%) CANADA (4%) BRAZIL (4%) |
Top regions: UNITED STATES (40%), FRANCE (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 3,068 avg likes/post · Tiktok: 1,201 avg views/post · Youtube: 1,473 avg views/post | Best reach: Youtube 1,473 avg views; best engagement: Instagram 3,068 avg likes |
Top Brand Affinities
Warner Music
Live Nation
Ableton
MOOG
Amazon Music
Coachella
Akai
Lollapalooza
Brandy Melville
Accor Hotels
Depop
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Warner Music | 24.60 | |
| Live Nation | 24.08 | |
| Ableton | 19.07 | |
| MOOG | 18.77 | |
| Amazon Music | 17.40 | |
| Coachella | 13.13 | |
| Akai | 12.13 | |
| Lollapalooza | 11.95 | |
| Brandy Melville | 11.56 | |
| Accor Hotels | 10.88 | |
| Depop | 10.54 | |
| SoundCloud | 9.66 | |
| Pro Tools | 9.64 | |
| Spotify Music | 9.63 | |
| Glossier | 8.84 | |
| Verizon | 8.07 | |
| Acne Studios | 7.59 | |
| Urban Outfitters | 7.30 | |
| iHeartRadio Music Awards | 6.33 | |
| Vivienne Westwood | 5.67 | |
| American Eagle | 5.47 | |
| Dr. Martens | 5.32 | |
| Kodak | 5.23 | |
| Coach | 4.81 | |
| Polaroid | 4.29 | |
| Beats Electronics | 4.23 | |
| Miu Miu | 4.20 | |
| MTV | 3.87 | |
| Taco Bell | 3.69 | |
| Paramount Pictures | 3.55 | |
| Carhartt | 3.41 | |
| Showtime | 3.22 | |
| Crocs | 2.94 | |
| Fujifilm | 2.90 | |
| Airbnb | 2.90 | |
| Stüssy | 2.69 | |
| ASOS | 2.66 | |
| Tinder | 2.51 | |
| Busch | 2.40 | |
| Philips | 2.34 | |
| Sprite | 2.22 | |
| Los Angeles Lakers | 2.15 | |
| A Game of Tones | 2.14 | |
| Garnier | 2.06 | |
| Vans | 2.03 | |
| Chipotle Mexican Grill | 2.01 | |
| Sunnies Studios | 1.98 | |
| Guinness | 1.97 | |
| Levi's | 1.95 | |
| Chrysler | 1.94 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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