Spice Girls
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
5,032,110
Social Media Followers
03:34:28
Hours Airplay
Scores
Biography
After forming in 1993 and overcoming initial challenges, Spice Girls signed with Virgin Records and released their debut single "Wannabe" in 1996, which quickly became a global hit. Their debut album, "Spice," and subsequent singles also achieved chart-topping success. Despite lineup changes and eventual disbandment in 2001, the group left a lasting impact on pop music and continued to make headlines through individual endeavors and occasional reunions, including a successful tour in 2007 and involvement in a musical based on their songs in 2012.
Spice Girls stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, PHILIPPINES. The profile is heavily female (62%), and content lands hardest on Tiktok, where posts average 548,100 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Victoria Beckham, Selfridges, River Island, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Spice Girls a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,032,110 · Engagements 130,979 · Rate 2.6% Posts 1,222 · Views 592,988 · Avg Likes 126,197 · Avg Comments 1,062 · Avg Views 592,988 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 38% 35-44: 11% 13-17: 6% |
Largest: 18-24 (41%); next: 25-34 (38%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (21%) BRAZIL (16%) PHILIPPINES (5%) FRANCE (4%) MEXICO (4%) |
Top regions: UNITED STATES (21%), BRAZIL (16%), PHILIPPINES (5%) |
| Platform Engagement | Instagram: 78,156 avg likes/post · Tiktok: 548,100 avg views/post · Youtube: 44,888 avg views/post | Best reach: Tiktok 548,100 avg views; best engagement: Instagram 78,156 avg likes |
Top Brand Affinities
Victoria Beckham
Selfridges
River Island
Marks & Spencer
Barbie
Harrods
Primark
Steve Madden
Vivienne Westwood
ASOS
KARL LAGERFELD
Power Rangers
| Brand | Category | Score |
|---|---|---|
| Victoria Beckham | 49.99 | |
| Selfridges | 10.81 | |
| River Island | 7.51 | |
| Marks & Spencer | 7.23 | |
| Barbie | 7.13 | |
| Harrods | 6.56 | |
| Primark | 5.92 | |
| Steve Madden | 5.56 | |
| Vivienne Westwood | 5.48 | |
| ASOS | 5.24 | |
| KARL LAGERFELD | 5.17 | |
| Power Rangers | 5.10 | |
| Lush | 4.81 | |
| boohoo | 4.51 | |
| Showtime | 4.37 | |
| Dr. Martens | 4.32 | |
| Baileys | 4.25 | |
| Pfizer | 4.25 | |
| Cadbury | 4.23 | |
| Babybump | 4.17 | |
| Topshop | 4.05 | |
| Columbia Pictures | 4.04 | |
| Sunnies Studios | 3.98 | |
| Kiko | 3.91 | |
| MTV | 3.90 | |
| Aperol | 3.89 | |
| Urban Decay Cosmetics | 3.76 | |
| LEGOLAND | 3.74 | |
| Tesco | 3.74 | |
| Miu Miu | 3.59 | |
| Guinness | 3.59 | |
| Summit Entertainment | 3.57 | |
| NBC | 3.51 | |
| Lollapalooza | 3.49 | |
| Marc Jacobs | 3.35 | |
| ABC | 3.33 | |
| Pull&Bear | 3.31 | |
| Lindt | 3.25 | |
| Universal | 3.18 | |
| Cafecito | 3.16 | |
| Bellagio | 3.11 | |
| Coachella | 3.10 | |
| H&M | 3.06 | |
| Lululemon Athletica | 3.00 | |
| Urban Outfitters | 2.93 | |
| Sephora | 2.87 | |
| Moschino | 2.79 | |
| Vogue | 2.78 | |
| BBC | 2.73 | |
| Target | 2.72 |
Official Profiles
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LoginArtist: Spice Girls
The map shows every radio station that aired Spice Girls today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-09)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-08)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
|---|
Popularity Change (%)
| Platform | 2025-09-07 | 2025-09-08 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-09-07 | 2025-09-08 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-09-07 | 2025-09-08 | Change |
|---|---|---|---|
| 2 Become 1 | 0.00 | 15.27 | +15.27 |
| Goodbye (radio edit) | 0.00 | 4.18 | +4.18 |
| Holler | 0.00 | 3.80 | +3.80 |
| Mama | 0.00 | 0.12 | +0.12 |
| Say You'll Be There (single mix) | 0.00 | 35.15 | +35.15 |
| Stop | 0.00 | 30.10 | +30.10 |
| Spice Up Your Life | 0.00 | 8.10 | +8.10 |
| Viva Forever | 0.00 | 16.40 | +16.40 |
| Viva Forever (radio edit) | 0.00 | 16.57 | +16.57 |
| Wannabe | 0.00 | 65.58 | +65.58 |
Streams & Royalties
| Metric | 2025-09-07 | 2025-09-08 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
