Spice

Spice — r&b, funk & soul artist from JM.

Spice, formerly Sugar and Spice, was a band featuring Suzanne Morier, Laurie Currie, Brian Miessner, Chuck Gorling, Phil O'Connell, and Bob Walker. They…

Influence: 63.60% Fanbase: 47.91% Trending: 71.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 28.63% • Very Strong

As of 2025-09-08

8,970,995

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:51 UTC

Genres

r&b, funk & soulr&b/soulrockrockhip-hop & raphip-hop/rapreggaedancehalljamaican dancehalldancehall queenelectronicelectronicdanceothersworldwide

Biography

Spice, formerly Sugar and Spice, was a band featuring Suzanne Morier, Laurie Currie, Brian Miessner, Chuck Gorling, Phil O'Connell, and Bob Walker. They recorded singles as Sugar and Spice in 1969 before Morier and Walker left the group. In 1972, the remaining members released tracks like "Sweet Talkin' Woman" and "Strawberry Wine" under the name Spice.

Top Brand Affinities

Report Date: 2025-09-08

Spice converts attention from 18-24 & 25-34 audiences across UNITED STATES, JAMAICA, INDIA. Audience shape is heavily female (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 466,786 avg views per post, with supportive conversation on Tiktok. Shared audience with Kurt Geiger, MISSGUIDED, boohoo underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spice score 0.79% — Low bucket.

Brand: Kurt GeigerBrand: MISSGUIDEDBrand: boohoo

Followers:8,970,995

Engagements:70,793

Rate:0.8%

Posts:2,193

Avg Likes:67,461

Avg Comments:1,631

Avg Views:815,186

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,970,995 · Engagements 70,793 · Rate 0.8% Posts 2,193 · Views 815,186 · Avg Likes 67,461 · Avg Comments 1,631 · Avg Views 815,186	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 38% 35-44: 6% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (38%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (27%) JAMAICA (12%) INDIA (8%) FRANCE (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (27%), JAMAICA (12%), INDIA (8%)
Platform Engagement	Instagram: 24,652 avg likes/post · Tiktok: 348,400 avg views/post · Youtube: 466,786 avg views/post	Best reach: Youtube 466,786 avg views; best engagement: Tiktok 27,650 avg likes

Top Brand Affinities

Kurt Geiger

Score: 28.63

MISSGUIDED

Score: 18.11

boohoo

Score: 17.72

Kinky-Curly

Score: 17.49

River Island

Score: 17.44

Hennessy

Score: 11.24

Jetblue Airways

Score: 9.80

FashionNova

Score: 8.45

Clarks

Score: 7.77

New Era

Score: 7.55

Selfridges

Score: 6.39

Primark

Score: 6.25

Brand	Category	Score
Kurt Geiger		28.63
MISSGUIDED		18.11
boohoo		17.72
Kinky-Curly		17.49
River Island		17.44
Hennessy		11.24
Jetblue Airways		9.80
FashionNova		8.45
Clarks		7.77
New Era		7.55
Selfridges		6.39
Primark		6.25
Alexander McQueen		5.92
Topshop		5.73
Hot Topic		5.68
Margaritaville		4.89
iHeartRadio Music Awards		4.69
Iberostar Hotels & Resorts		4.58
Coach		4.55
Steve Madden		4.54
Jimmy Choo		4.28
Fenty beauty		4.00
Urban Outfitters		3.99
MTV		3.77
Timberland		3.74
Christian Louboutin		3.55
Pull&Bear		3.33
shein		3.23
Dr. Martens		3.17
Hilton		3.15
NARS Cosmetics		3.02
ASOS		2.98
SoundCloud		2.93
SheInside		2.91
Moschino		2.81
Dolce & Gabbana		2.71
Fendi		2.56
Bershka		2.41
Forever 21		2.39
Versace		2.25
Baileys		2.24
Kylie Cosmetics		2.22
Guinness		2.16
Michael Kors		2.10
Paramount Pictures		2.06
Sunnies Studios		1.95
Lush		1.92
Beats Electronics		1.87
Kodak		1.84
Walmart		1.82