Spencer Sutherland

Spencer Sutherland — pop artist from US.

Hey there, I'm Spencer, a songwriter who delves into life's highs and lows through music. I have a soft spot for the 70s era and enjoy watching the film…

Influence: 55.08% Fanbase: 34.59% Trending: 65.33% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

BMG • 783.67% • Very Strong

As of 2025-09-09

1,895,197

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:10 UTC

Genres

poppopmainstream popr&b, funk & soulpop soulcontemporary r&b

Biography

Hey there, I'm Spencer, a songwriter who delves into life's highs and lows through music. I have a soft spot for the 70s era and enjoy watching the film "National Treasure" in my downtime.

Top Brand Affinities

Report Date: 2025-09-09

Spencer Sutherland builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (68%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (16,350 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with BMG, Elite: Dangerous, AwesomenessTV point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spencer Sutherland score 0.10% — Low bucket.

Brand: BMGBrand: Elite: DangerousBrand: AwesomenessTV

Followers:1,895,197

Engagements:1,881

Rate:0.1%

Posts:1,239

Avg Likes:1,738

Avg Comments:72

Avg Views:20,437

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,895,197 · Engagements 1,881 · Rate 0.1% Posts 1,239 · Views 20,437 · Avg Likes 1,738 · Avg Comments 72 · Avg Views 20,437	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (40%) UNITED KINGDOM (6%) BRAZIL (5%) CANADA (4%) PHILIPPINES (3%)	Top regions: UNITED STATES (40%), UNITED KINGDOM (6%), BRAZIL (5%)
Platform Engagement	Instagram: 32 avg likes/post · Tiktok: 16,350 avg views/post · Youtube: 4,087 avg views/post	Best reach: Tiktok 16,350 avg views; best engagement: Tiktok 1,479 avg likes

Top Brand Affinities

BMG

Score: 783.67

Elite: Dangerous

Score: 551.72

AwesomenessTV

Score: 504.59

SugarBearHair

Score: 137.77

Bimmerpost

Score: 71.89

Live Nation

Score: 65.50

JAC

Score: 41.63

Massimo Dutti

Score: 30.53

Evian

Score: 27.65

Amazon Music

Score: 23.55

RedBubble

Score: 18.63

Sole Collector

Score: 18.04

Brand	Category	Score
BMG		783.67
Elite: Dangerous		551.72
AwesomenessTV		504.59
SugarBearHair		137.77
Bimmerpost		71.89
Live Nation		65.50
JAC		41.63
Massimo Dutti		30.53
Evian		27.65
Amazon Music		23.55
RedBubble		18.63
Sole Collector		18.04
Reese's		17.72
God of War		17.27
Columbia Pictures		16.90
Need for Speed		13.94
Bud Light		13.67
Kickstagram		13.31
Steve Madden		13.28
Dunkin' Donuts		11.11
CBS Television Studios		10.68
CBS		9.44
Pull&Bear		8.63
PetSmart		8.58
Haima		7.80
Dolce & Gabbana		5.85
ASOS		5.81
Tinder		5.72
Ubisoft		5.65
Sunnies Studios		5.60
Armani		5.42
Lacoste		5.23
Spotify Music		4.76
Ducati		4.64
Maserati		4.59
Bershka		4.45
Chrysler		4.37
Starbucks		4.07
Polaroid		3.71
Call of Duty		3.65
Versace		3.59
Polo Ralph Lauren		3.44
Chipotle Mexican Grill		3.40
Netflix		3.31
Los Angeles Lakers		3.08
Grand Theft Auto		2.93
Calvin Klein		2.92
Harley-Davidson		2.90
FashionNova		2.85
Guinness		2.79