Spellling

Spellling — pop artist from US.

Bay Area experimental pop artist SPELLLING, led by Chrystia Cabral, has captivated audiences with her genre-defying music and mesmerizing live shows. Her…

Influence: 55.20% Fanbase: 33.83% Trending: 65.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 27.03% • Very Strong

As of 2025-09-09

54,222

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:45:56 UTC

Genres

popart popoakland indieindie poppopalternativeescape roomelectronicelectronic

Biography

Bay Area experimental pop artist SPELLLING, led by Chrystia Cabral, has captivated audiences with her genre-defying music and mesmerizing live shows. Her critically acclaimed debut album 'Pantheon of Me' in 2017 showcased her exceptional talent as a songwriter, producer, and multi-instrumentalist. Signing to Sacred Bones in 2019, SPELLLING's sophomore release 'Mazy Fly' expanded her artistic vision, and in 2021, her career-defining opus 'The Turning Wheel' garnered widespread acclaim, earning the title of The Needle Drops #1 album of the year.

SPELLLING's upcoming fourth album 'Portrait of My Heart,' set for release in 2025, promises a deeply personal exploration of intimacy. Through vibrant arrangements and raw emotion, SPELLING's unique voice delivers love songs that solidify her status as a pioneering songwriter, further establishing her as a visionary in the music scene.

Top Brand Affinities

Report Date: 2025-09-09

Spellling maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans heavily male (74%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 2,140 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Mixcloud, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spellling score 2.39% — Strong bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:54,222

Engagements:1,296

Rate:2.4%

Posts:231

Avg Likes:1,267

Avg Comments:35

Avg Views:2,518

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 54,222 · Engagements 1,296 · Rate 2.4% Posts 231 · Views 2,518 · Avg Likes 1,267 · Avg Comments 35 · Avg Views 2,518	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 10% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (43%) BRAZIL (7%) UNITED KINGDOM (6%) CANADA (5%) GERMANY (3%)	Top regions: UNITED STATES (43%), BRAZIL (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,052 avg likes/post · Tiktok: 2,140 avg views/post · Youtube: 378 avg views/post	Best reach: Tiktok 2,140 avg views; best engagement: Instagram 1,052 avg likes

Top Brand Affinities

MOOG

Score: 27.03

Mixcloud

Score: 23.61

Ableton

Score: 17.12

Glossier

Score: 9.64

SoundCloud

Score: 9.41

Acne Studios

Score: 7.23

Kickstarter

Score: 7.06

Spotify Music

Score: 6.66

Xerox

Score: 6.53

Coachella

Score: 5.87

Maison Margiela

Score: 5.74

Skoda

Score: 4.78

Brand	Category	Score
MOOG		27.03
Mixcloud		23.61
Ableton		17.12
Glossier		9.64
SoundCloud		9.41
Acne Studios		7.23
Kickstarter		7.06
Spotify Music		6.66
Xerox		6.53
Coachella		5.87
Maison Margiela		5.74
Skoda		4.78
Polaroid		4.44
Kodak		4.40
Paramount Pictures		4.33
Showtime		3.82
Paypal		3.67
Lollapalooza		3.57
Urban Outfitters		3.55
Dr. Martens		3.52
Tinder		3.39
Gatorade		3.37
Nokia		3.17
Beats Electronics		2.98
Fujifilm		2.83
Emporium		2.82
Columbia Pictures		2.75
Carhartt		2.72
Prismacolor		2.65
Adobe		2.65
Airbnb		2.59
Pixar		2.50
MTV		2.45
Nickelodeon		2.39
Nintendo		2.30
Fenty beauty		2.18
Warner Bros		2.02
ASOS		1.89
Sprite		1.78
Vogue		1.76
WWE		1.72
Lush		1.65
The Olympic Games		1.64
Pokemon Go		1.50
Chrysler		1.48
Activision Blizzard		1.43
Guinness		1.42
Cadillac		1.41
Amazon		1.40
Costco		1.40